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Work Background
Estia DevelopmentsBusiness Strategy Manager
Feb. 2023Athens, Attiki, Greece
My Greek VacationsMarketing Manager
Feb. 2022 - Jan. 2023Athens, Attiki, GreeceLead the development and execution of comprehensive marketing strategies that drove bookings and revenue growth, while enhancing the company's brand reputation and recognition in the competitive short-term rental market. By working closely with the sales and operations teams, I developed and implemented targeted campaigns that promote the company's services, attract new customers, and drive repeat business. • Found solutions to improve methods, systems and processes within the company.
• Responsible for solution architecture and implementation with various industry providers and third party softwares.
• Monitored, extracted and analyzed performance metrics to find trends and opportunities for revenue growth.
• Ensured through process automation the application of dynamic and optimal property booking rental rates.
• Optimized listing layout and trends across top property rental platforms (Airbnb, Booking, Expedia and HMVI).
• Owned and created content, including user guides, social media posts, company presentations, product videos,...
• Designed, implemented and maintained web analytics solutions and products.
• Supported standard and ad-hoc reporting on key performance indicators (KPIs) that directly measure digital marketing campaigns, website traffic, booking platforms trends and conversion performance.
• Implemented tactical online and offline SEO initiatives.
Bank AudiProject Manager / Team Leader
Jan. 2019 - Jan. 2022Beirut, Lebanon• Participated in the enhancement of softwares (mobile and core) by completing and updating project documentation, managing project scope, adjusting schedules when necessary and ensuring efficient and on-time delivery of tasks and milestones using developed dashboards and KPIs.
• Identified, created and facilitated process reengineering (BPR), through business, design and systems analysis, focusing on automation, quality enhancement, change management and ongoing continuous improvements.
• Implemented digitization and operational improvement projects by identifying business needs, and capitalizing on improvement opportunities.
• Collaborated with process experts to ensure completeness of information pertaining to the Robotics Automation project (RPA); performed project delivery (solution architecture, implementation, testing, handover).
• Met with project team regularly to review digital transformation projects deliverables and deadlines.
• Conveyed ideas and viewpoints to senior management and team members during projects initiations and drove the resolution of issues.
• Provided business analysis and/or project management methodologies during all phases of the projects.
My Greek VacationsDigital Marketing Consultant
Nov. 2018 - Dec. 2021Athens, Attiki, GreeceBuild a bridge between the business and the online world, helping them showcase their products and services and advise them on the best way to reach their customers. • Discover the new ways for the business to engage with existing customers and attract new ones by evaluating the current marketing strategy.
• Implement improvements in SEO, social media, and website design.
• Improve and manage the company branding and increase client engagement and communications with creative social media marketing campaigns.
• Improve business site’s Google ranking by adding new keywords, analyzing and optimizing web pages. • Implement content development strategy to website.
Bank AudiSenior Project Development Officer / Senior Business Analyst- Oracle Core Banking Implementation
Jan. 2017 - Jan. 2019Beirut, LebanonPro-active member of Bank Audi's Current and Saving Account (CASA) implementation team, proposing solutions to banking challenges, improving banking business processes, and providing automation opportunities to reduce efforts and improve customer and user experience in the different areas of the bank.
• Worked closely with Oracle's external development teams by communicating the solution design and tracking the phases from development to closure.
• Collaborated with internal development teams, QA teams, and project management teams and contributed to the overall success of the project.
• Evaluated the effectiveness and efficiency of existing processes/systems and proposed new solutions to enhance current business processes, operations, and information process flows.
• Assisted in the coordination, development and performance of in-depth tests for User Acceptance Testing (UAT) and other post-implementation support.
• Prepared the required documentation such as System Specification, Functional Specification and User manuals.
• Supported all necessary End-User training and go-live activities on Production.
• Engaged in post implementation support to ensure the stable running of the new software.
Bank AudiSenior Project Development Officer - Retail Banking
Jun. 2012 - Dec. 2017Beirut, Lebanon• Proposed new products & services pertaining to accounts, cards, loans, mobile banking & bancassurance and revamped existing ones based on market analysis, competition and clients‘ needs.
• Evaluated new products & services proposed by the other stakeholders to determine the feasibility of launching them.
• Collaborated with concerned departments for the procedures, processes, accounting parameters and legal documents related to the new products & services.
• Planned, organized and oversaw the development process of new products.
• Monitored and followed up on products & services' performance during the launch phase.
• Represented the retail department in transformation program/projects related to the upgrade of existing banking systems to align with the business requirement of the department. • Administered the projects in pipeline and ensuring completion within required time frames by prioritizing tasks.
• Established a development roadmap for future products & services.
Bank AudiBudgeting and Planning Officer - Business Intelligence
Jun. 2009 - May. 2012Beirut, Lebanon• Learned and fully understood the data landscape in databases and applications.
• Used and developed data collection processes.
• Reviewed and validated data.
• Gathered end-user reporting and dashboard requirements.
• Developed dashboards and created reports and supported users with them.
• Communicated insights to senior management and across the Bank.
Prime Credit GroupBusiness Analyst
May. 2007 - Mar. 2009Michigan, USA• Problem identification and solution formulation
• Market analysis and establishing market trends.
• Formulating strategies to achieve the business goals.
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