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Work Background
Media by MotherHead of Client + Project Management
Jul. 2022 - Jul. 2024New York, United States
Media by MotherDirector, Client + Project Management
Jan. 2021 - Jul. 2022New York, United StatesAn independent creative company delivering business planning and go-to-market execution for today’s media.
42 BirdsExecutive + Owner
Dec. 2020As an owner of 42 Birds, I’m passionate about merging sustainability and wellness. At 42 Birds, we craft premium cork yoga mats and accessories designed to enhance your practice while respecting the planet. Our eco-friendly cork products are antimicrobial, durable, and align with the principles of mindful living. With a focus on quality, innovation, and sustainability, I’m dedicated to delivering products that not only support a healthy lifestyle but also contribute to a greener world. 42 Birds is also a proud member of 1% for the Planet.
AccentureAccount Director
May. 2019 - Jan. 2021Greater New York City Area• Launched new brand positioning for a consumer goods brand and developed a full funnel digital media strategy, which resulted in an increase in online YoY sales by 42%.
• Recipient of Adweek’s Media Plan of the Year for the Best Use of Insights category.
• Manage client communications, presentations of media recommendations, and monthly business reviews.
• Cultivate relationships at all levels with clients, platform partners, and industry leads.
• Key driver in the development of Accenture’s updated go-to-market strategy for Media & Programmatic services.
Adaptly, part of AccentureAccount Supervisor
May. 2018 - May. 2019Greater New York City Area• Planned and implemented paid social media strategy across three business sectors, including acquisition, retention, and branding.
• Managed a Client Strategy Manager, being directly involved with their development and growth. • Developed POVs and best practices for emerging platform capabilities to ensure our clients was are always leading the industry in digital ad trends and performance.
Adaptly, part of AccentureClient Strategy Manager
Jan. 2017 - May. 2018Greater New York City Area• Managed the day-to-day relationship of one of the companies top global accounts, ensuring strategic campaign planning and execution that deliver on client’s key business objectives.
• Collaborated with media agencies, creative shops, platforms, and client stakeholders to ensure seamless and successful campaign executions.
CofactorSales Enablement, Marketing Manager
Feb. 2016 - Jan. 2017Greater Chicago AreaCofactor (Shoplocal + PointRoll)
Cofactor DigitalIntegrated Marketing Communications Coordinator
Apr. 2015 - Jan. 2016Greater Chicago Area
PointRoll, a TEGNA companyMarketing Operations Manager
Jun. 2013 - Apr. 2015Chicago
PointRollBrand Marketing Associate
Aug. 2012 - Jun. 2013Chicago, Illinois, United States
Entourage MarketingDirector, PR and Events
Aug. 2011 - May. 2012Scottsdale, AZ
Harlem GlobetrottersTicket Sales and Marketing Intern
Sep. 2010 - Feb. 2011
Vertical MeasuresIntern
Aug. 2010 - May. 2011
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