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Work Background
The Niche MarketerSenior Marketing Consultant
May. 2024Brisbane, Queensland, Australia
Made GreatB2B Content Marketing & Client Relationship Specialist
Jul. 2023 - Jun. 2024Melbourne, Victoria, Australia- Develop and execute B2B digital marketing strategies for our clients and our own brand.
- Ideate, create and implement engaging B2B content; video, long form, social and creative. - Design and build websites, top level SEO, graphic design. - Design, deliver and optimise paid campaigns to support your content strategies.
- Develop and deliver content strategy workshops.
- Closely manage projects and nurture client relationships.
- Measure and report on client performance.
Naked WinesPartnerships Coordinator
Aug. 2021 - Jul. 2022AustraliaStreamlined processes for partner onboarding, account management, end-to-end print & digital campaigns, and reporting.
End-to-end ownership of contra, swap and paid digital print campaigns.
Partner & stakeholder management; brand partners, printers, agencies.
Managed prospective and prospective partnership relationships using Salesforce and Partnerize platforms.
Responsible for development, launch and reporting of Winback and re-engagement email campaigns.
Graphic design for vouchers, email and web banners, and event collateral.
Management of Angel Perks webpage and partner content for newsletter.
Australian Marketing InstituteMarketing Lead
Feb. 2019 - Aug. 2021Advocacy and development of digital badges - a tangible benefit for membership, microcredentials, certifications, awards, mentoring program and AMI training. This resulted in strengthening AMI's brand and trust in the CPM certification, promoting member loyalty, increasing Customer Lifetime Value and reducing Customer Acquisition Costs.
Responsible for the end to end management of the marketing mix, owning the brand strategy, digital marketing, communications, creative development, project planning, media planning and stakeholder management.
Aligned PR, social media, content, digital and print advertising strategies to meet business goals and drive Member loyalty and return on investment. Supported Partnerships Team in identifying opportunities to drive growth while executing launch plans for new partnerships and integrated partner campaigns. Managed relationships with multiple internal and external stakeholders including Board, Partners, Sponsors, State Committees, Consultants and Agencies.
Developed SEO and content strategy which grew AMI's online community to over 50,000+ marketers and increased engagement by 56% over a 12 month period.
Measured and reported on campaign activity to improve efficiency and effectiveness so that campaigns met business objectives and drove return on investment, while understanding opportunities and threats
Transformed all physical events, training and awards to online (live and on demand) as part of an exclusive, members-only online learning portal in response to the pandemic.
Australian Marketing InstituteMarketing Coordinator
May. 2018 - Feb. 2019Sydney, AustraliaImplemented B2B & B2C marketing campaigns with a focus on leveraging partners, members and award winners.
Managed AMI & Partner social media campaigns, website and blog content and eDMs.
Demonstrated ROI by efficiently managing marketing budgets and reporting.
Drove the transition from an outdated CRM system and website to a vertically-integrated, mobile responsive website with enhanced CRM and & reporting capabilities.
University of SydneyResearch Assistant
Sep. 2017 - Feb. 2018Camperdown, New South Wales, AustraliaAssisted the program director curate research and develop an Internal Marketing case study on Co-Creation to be used as an educational resource for the MBA & Master programs. In addition, I collaborated with the Educational Resource Development Team to produce a series of video interviews and a written case study which was used as course content for the MBA and Master of Marketing programs at the University of Sydney.
WithWine.comMarketing Consultant
Mar. 2017 - Mar. 2018Sydney, AustraliaDeveloped a strategy to market WithWine's PoS system, identifying the need to shift cellar door operators from a production to customer experience mindset.
Conducted a marketing audit and consultancy project, performing secondary & qualitative market research.
Identified that USP was WithWine's POS' capacity to help cellar door operators build their database so they could sell direct to the consumer through their wine clubs.
University of SydneySocial Media Manager
Mar. 2017 - Feb. 2018Sydney, AustraliaAs the social media manager and editor of the Marketing Matters blog I developed and executed a social media and content strategy to promote program inscriptions while increasing awareness and engagement within the student cohort and alumni community. Collaborated with internal and external stakeholders to curate content for social media and Marketing Matters blog, growing inbound traffic by 26%. Organised bi-monthly networking events and a special interest group with the Marketing Faculty to gather insights to innovate the delivery of the program and foster engagement with industry professionals..
Sciences PoLecturer
Nov. 2013 - Sep. 2014Paris Area, FranceEnglish preparation courses to integrate international students into local university programs. I developed a syllabus, coursework, examinations and assisted with the grading of entrance exam papers.
FreelanceMarketing Consultant
Jul. 2010 - Nov. 2016Paris Area, FranceDuring a seven year sejour living in France, I built a career as an English teacher and later freelance marketing consultant. Providing corporate English language consulting services such as presentations, interviews, pitches, marketing campaigns and resume writing. I also designed and facilitated professional writing workshops for French-speaking marketing, sales, IT, law and recruitment executives. As a new business stream, I produced website content, blog, social media and press releases in the wine, fashion, interior design and wellness industries. I also developed and executed digital marketing and content strategies to increase social media reach and brand awareness, cultivating engaged online communities.
QUT (Queensland University of Technology)Public Programs Assistant
Feb. 2008 - Nov. 2008Gardens Point, Brisbane, AustraliaAs the Public Programs Assistant I was responsible for the research and development of educational resources for public programs, organising exhibition openings and gallery events, content creation for press releases and managing stakeholders to organise events, lectures and artist demonstrations.
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