WinpakSenior Marketing Manager
Oct. 2024Sauk Village, Illinois, United States- Develop the marketing tactics to support select product and service strategies, provide short
term and long-term forecasting towards the annual operating plan and quarterly estimates with
detailed market and customer sales units.
- Manage profitability as per product category targets in alignment with Annual Budget and
Strategic Plan, and customer acquisition strategy.
- Lead B2B Product Promotion initiatives (digital, video and print) for select products and services
with Winpak corporate communications team to communicate Winpak Vision, Mission and
Values.
- Guide multi-BU and multi-market team to execute strategic customer bids and RFQ’s; educate
and support the sales team for relevant product lines and market areas.
- Collaborates with external market intelligence agencies to provide market segment reports
- Manage sales enablement tools for marketing team, lead for CRM solution software with Sales
Pipeline.
- Support sales team in creating new relationships with strategic customers and marketing new
products and services to increase Winpak’s engagement.
- Collaborate with Winpak Innovation and Technical Management teams and external partners to
promote product platforms and develop new product pipeline and 3-year
roadmap
- Develop promotional programs for select products and services to enter new market segments
and sell into different channels
- Develop industry relationships and partnerships for demand and lead generation in select
market segments.
- Guide the commercial teams through complex customer negotiations on securing and executing
multi-year commercial supply agreements (CSA) and Service Level Agreements (SLA). Partner
with Finance to provide the executive team with a forecast of revenue and profitability.
- In partnership with the Technical and R&D teams, complete product life cycle analysis and
develop next generation product plans for core, adjacent and new markets.