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Work Background
WinpakSenior Marketing Manager
Oct. 2024Sauk Village, Illinois, United States- Develop the marketing tactics to support select product and service strategies, provide short
term and long-term forecasting towards the annual operating plan and quarterly estimates with
detailed market and customer sales units.
- Manage profitability as per product category targets in alignment with Annual Budget and
Strategic Plan, and customer acquisition strategy.
- Lead B2B Product Promotion initiatives (digital, video and print) for select products and services
with Winpak corporate communications team to communicate Winpak Vision, Mission and
Values.
- Guide multi-BU and multi-market team to execute strategic customer bids and RFQ’s; educate
and support the sales team for relevant product lines and market areas.
- Collaborates with external market intelligence agencies to provide market segment reports
- Manage sales enablement tools for marketing team, lead for CRM solution software with Sales
Pipeline.
- Support sales team in creating new relationships with strategic customers and marketing new
products and services to increase Winpak’s engagement.
- Collaborate with Winpak Innovation and Technical Management teams and external partners to
promote product platforms and develop new product pipeline and 3-year
roadmap
- Develop promotional programs for select products and services to enter new market segments
and sell into different channels
- Develop industry relationships and partnerships for demand and lead generation in select
market segments.
- Guide the commercial teams through complex customer negotiations on securing and executing
multi-year commercial supply agreements (CSA) and Service Level Agreements (SLA). Partner
with Finance to provide the executive team with a forecast of revenue and profitability.
- In partnership with the Technical and R&D teams, complete product life cycle analysis and
develop next generation product plans for core, adjacent and new markets.
Blue Label Packaging CompanyHead Of Marketing
Jun. 2021 - Oct. 2024Lancaster, Ohio, United States• Champion creation of comprehensive marketing strategies that consistently meet or exceed volume and profit objectives in line with brand priorities; serve as key marketing consultant to senior leadership.
• Forge and foster strong industry alliances to maximize brand exposure via trade and promotional events, ensuring consistent and prominent brand presence across diverse marketing channels.
• Liaise with a broad base of suppliers to create and monitor KPIs, utilizing data analytics to track and report performance, adjusting strategies accordingly.
• Communicate proactively with senior leadership, providing monthly profitability updates to ensure alignment with fiscal objectives; translate complex technical information into easy-to-understand terms.
• Drove exponential growth of SMB company in six years; spearheaded creation of new brand development (NBD) programs that amplified market presence and customer engagement.
Blue Label Packaging CompanyMarketing Manager
May. 2018 - Jun. 2021Lancaster, OH• Conceptualized and launched multiple digital and off-premise marketing campaigns, guiding complex projects from start through finish while ensuring impactful, on-brand messaging across all platforms and channels.
• Empowered cross-functional team members with strong leadership and coaching to deliver integrated marketing communications; orchestrated and optimized multi-state customer programs.
• Leveraged CRM tools and industry experience to boost customer retention and loyalty; kept current on market trends and consumer behavior insights to guide strategic planning.
• Led market research and competitive analysis to identify market gaps, determine product positioning, and capitalize on business expansion opportunities.
• Propelled lead generation by 40% by creating marketing campaigns that resonated with target audiences and portrayed the brand as positive, innovative, and socially aware.
Flesh Co.Regional Sales Manager
Nov. 2017 - May. 2018Columbus, Ohio Area• Cultivated positive relationships with key accounts, aligning market and customer objectives and priorities to position the company as a trusted business partner.
• Strategized effective ways to improve sales performance and profitability, relaying actionable insights and recommendations to senior leadership.
• Pioneered effective sales strategies and programs that achieved a 15% increase in sales across both existing and newly acquired clients.
Discount LabelsSales Manager
May. 2016 - Nov. 2017New Albany, Indiana• Owned a diverse client portfolio of $4M including national franchises such as W.B. Mason and Proforma; employed keen interpersonal and sales skills to build positive relationships and negotiate lucrative deals.
• Engaged with clients to deliver compelling product presentations that anticipated questions, sold clients on product features and benefits, and enhanced brand presence in the market.
• Coordinated, executed, and managed trade shows and events to promote products and increase brand awareness; represented the brand professionally and networked with attendees to acquire new clients.
• Applied zealous outreach, timely follow-up, and effective territory management to onboard multiple new clients and increase portfolio sales.
Montana State UniversityStudent-Athlete
Jan. 2014 - May. 2016Bozeman, MT
University of Louisiana at MonroeStudent-Athlete
Jul. 2012 - Dec. 2013
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