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Work Background
Sunbow YogaFounder
Nov. 2024Nashville Metropolitan Area
Aura IntelligenceProduct Marketing Manager
May. 2024 - Dec. 2024Nashville Metropolitan AreaDrove end-to-end GTM strategy for Aura’s workforce analytics platform, focusing on multi-channel messaging, positioning, and launch planning across email, social media, webinars, and events to exceed customer acquisition goals. Designed and implemented comprehensive customer journey mapping strategies, crafting personalized content that deeply resonated with Aura’s diverse customer personas. Managed digital campaigns and customer newsletters via HubSpot, driving account expansion within private equity, hedge funds, and consulting firms. Drove strategic customer intelligence initiatives, leveraging in-depth analysis of campaign performance metrics—such as engagement rates, churn, and conversion—to refine strategies and maximize ROI. Worked closely with Product, Design, and Compliance teams to align on campaign strategies and ensure cohesive, compliant messaging across all channels. Led product launches and collaborated with cross-functional teams to develop a structured product launch framework, streamlining processes and improving launch efficiency across multiple channels.
STRIVRMarketing Manager
May. 2023 - Jun. 2024Optimized customer segmentation by refining Ideal Customer Profiles and leveraging data-driven insights from Salesforce and Google Analytics, achieving a 20% improvement in campaign KPIs. Strategized and managed the product launch of off-the-shelf VR training through email marketing, webinars, event planning, updating Ideal Customer Profiles, researching product revenue, audience, value propositions, and competitive analysis. Contributed to revenue growth by collaborating with cross-functional stakeholders to develop and manage budgets and campaigns for key customer and product initiatives. Developed and managed automated customer campaigns via Marketo, enhancing engagement through personalized, data-backed drip strategies that increased conversion rates by 10%. Collaborated with global teams at Strivr to implement data-driven strategies that enhanced customer communications and engagement, aligning efforts with the company’s mission to deliver immersive learning solutions.
Morning BrewAssociate Brand Partner
Aug. 2022 - Mar. 2023Planned and executed client ad placements across newsletters, social media, and podcasts and managed substantial budgets for successful campaigns, in collaboration with the Head of Brand Partnerships and various teams. Spearheaded all inbound advertisement leads, negotiating the budget, coordinating with the creative team to design and write the ad, and overseeing the launch process to ensure optimal results. Monitored campaign performance metrics and provided actionable recommendations to optimize results.
AirkitBusiness Development Consultant
Mar. 2022 - Jul. 2022Elevated pipeline/sales enablement by 30%, using Salesforce, Marketo, Orum, Sales Navigator, Tech Target, Zoom Info, Gong, and High Spot. Improved 10% employee retention and boosted 35% revenue by creating a Business Development training guide and providing sellers with an understanding of the business and selling strategies.
WorkBoard Inc.Sales Business Development
Feb. 2021 - Mar. 2022Surpassed a quota of 100 calls and 45 emails daily, generating an average of 3 booked meetings per month and securing partnerships with leading companies, including Four Seasons, Chobani, and Home Depot
PwCConsultant
Mar. 2020 - Feb. 2021South Carolina, United StatesReviewed 85 financial documents a week for a fortune 500 company to help with anti money laundering cases for the client. Used Salesforce to review and organize over 500 client financial documents, and was promoted to help with project training initiatives for new hires. Collaborated with PwC employees and senior level management to create questionnaires, and google form assessments, which helped optimize all engagements within the Columbia office. Awarded 4 Human Center Design Badges, in self-service analytics software’s such as Alteryx and UI Path.
FCA Fiat Chrysler AutomobilesPurchasing Intern
May. 2019 - Aug. 2019Auburn Hills, MichiganCreated an improvement framework for steering wheel components, identifying savings opportunities of $4.2 million. Designed new price breakdowns for all restraints, resulting in more transparency between buyer and supplier (Airbags, Seatbelts, Steering wheels). Created a competitor front row structure landscape which helped buyers analyze the supplier market. Collaborated and negotiated with suppliers to finalize purchases on restraints. Attended plant tours and examined capacity constraints for various FCA vehicles.
Federal-Mogul MotorpartsBrand Marketing Intern
May. 2018 - Aug. 2018United States
DTE EnergyMarketing Intern
Jan. 2018 - Jun. 2018United States
JONEZIEMarketing and Sales Intern
Jun. 2017 - Jan. 2018United States
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