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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
💸50%
Marketing
🐦50%
Design
🧨33%
Consulting
Geos
🇭🇹16%
Haiti
Work Background
BET (BET Networks, a subsidiary of ViacomCBS Inc.)Creative Director - Brand Creative Team
Nov. 2021 - Nov. 2024New York City Metropolitan Area
BET (BET Networks, a subsidiary of ViacomCBS Inc.)Creative Director
Nov. 2021 - Nov. 2024- lead creative team through development and execution of promotional content, digital media, key art for linear , streaming and digital programming, ensuring BET brand identity implementation and design elevation - creatively launched key promotional concepts, strategies and campaign development for BET Original news specials, movie premiers and diverse series, including most recently Diarra From Detroit, premiered in March 2024 on BET’s streaming platform - directed a cross-functional team in the strategic rebranding of BET Plus, leading to a 20% increase in streaming subscriptions within the first quarter. - spearheaded the transition of acquiring VH1 branding and programming for the Basketball Wives Franchise, sustaining VH1 integrity while adapting to BET Brand Design Guidelines - spearheaded the creative re-launch of College Hill: Celebrity Edition, Seasons 1 & 2 after years in inactivity - concurrently launched successful promo and commercial campaigns including/not limited to Basketball Wives Los Angeles Season 11, the premiere of Basketball Wives Orlando Season 1, The Impact Atlanta Seasons 1 & 2, My True Crime Story Season 1, The Reading, I’ve Got a Story to Tell, The NAACP Image Awards, BET+ streaming Series First Wives Club, Zatima and Family Business Reach out for more even more content/production information and references! Shakira@sksbrooks.com
New Engen, Inc.Creative Director & Team Lead
Sep. 2020 - Sep. 2021New City, New York, United StatesI wear many hats, here are a few: Creative strategy, Brand Identity Campaigns and Pitches, Art Direction, Design, Digital Marketing, SVOD, process planning and implementation, team leadership, mentorship, coaching, Diversity and Inclusion initiatives, client engagement and analytic optimization.
Top clients include: BET+, Lifestyles/SKYN, Rag & Bone, Milk Bar, Newell Brands, Corkcicle
minds + assemblyDesign Director
Dec. 2019 - Feb. 2020New York, New York• Pharma - UI/UX Tech Design and Brand implementation
Lippe TaylorArt and Design Director
Aug. 2019 - Sep. 2019New York, New York• developed strategic in-store consumer marketing tactics, increasing multiple brand sales
SkSbrooks LLCBrand Creative Director
May. 2019 - Sep. 2020Greater New York City AreaHolds full accountability for the conceptualization and launch of enhanced marketing strategies for clients. Oversee all daily operations to ensure achievement of client goals to increase profitability and drive revenue growth. Responsible for coordinating and managing art direction, design, concept strategy, 360 campaign execution, print material, event design, brand identity implementation and other services for clients.
• Collaborate frequently with stakeholders and diverse partners to drive innovative branding initiatives.
• Establish and maintain open lines of communication with decision makers at key accounts, channel partner companies and other vertical organizations regarding marketing initiatives.
BarrowsCreative Art Director
Feb. 2019 - May. 2019• conceived, executed and directed concept and design development for global retail innovation brands
4A'sCreative Director Brand Consultant
Mar. 2018 - Jan. 2019New York, New York• established interim 4A’s Brand Identity during company’s transitionary period. • generated new business, drove brand + sub-brand conception and development for conferences and events with world class design and strategy • executed creation of design assets and creative direction to external design and freelance teams to replicate and expand upon, in addition to mastering day-to-day leadership and support • elevated production of brand guidelines, providing photography and videography direction, branding, design and collateral needs, as well as overall aesthetics for internal and external facing work
Geometry GlobalSenior Art Director/ACD
Jan. 2016 - Jan. 2017New York, New York• developed strategic in-store marketing tactics, ensuring successful design execution for in-store and online CPG consumers while working collaboratively with senior leadership and managing junior team members.
Leo BurnettSenior Art Director
Jan. 2011 - Jan. 2016• amplified art direction and design for both internal and consumer facing collateral • created and oversaw junior creatives in developing broader agency initiatives as well as participating in award winning Diversity and Inclusion campaigns and mentorship programs • effectively adjusted the way company approached recruiting talent by developing No2Six6 and Blank Theory creative strategy and tactics The No2Six6 Industry Challenge
Executed and oversaw creatives in developing collateral and events to shock andinspire the advertising community to come together, self evaluate and hold one another accountablefor contributing to change when it comes to diversifying the overall industry. Blank Theory
After laying out the No2Six6 challenge to the rest of the industry, we as Leo Burnett decided our individual solution would be to creatively adjust the way we approached recruiting talent. This enabled Creative Leaders throughout the company to interact with talented non-traditional creatives who had previously not even considered advertising a possible profession. New non-traditional creatives were hired as a result. Chicago AIDS Foundation: PrEP4Love Campaign
Led a creative team in providing support, attention, encouragement and life changing information to highly marginalized Chicago communities by creating a beautfully executed campaign focusing more on human connection, helping to eradicate much of the fear and stigmatism associated with HIV. *Shot By Sandro Miller - Art Directed shoot as well as campaign collateral for CTA platform/bus shelter displays, website and print pieces.
Arc WorldwideArt Director
Jan. 2011 - Jan. 2015greater chicago areaResponsible for leading and executing creative and strategic in-store, digital and print solutions for P&G Healthcare and Beauty. Brands include Always & Tampax, Vicks, Crest & OralB, CoverGirl, Pantene, Olay, Walgreens and CVS Customer Teams (multi product initiatives). • successfully managed junior team members, lead and executed creative and strategic marketing for in-store, digital and print solutions, positively driving sales every quarter for P&G Brands • designed and produced brand guidelines, providing photography and videography direction,
branding design and collateral needs, as well as overall aesthetics for internal and external facing work
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