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Work Background
Terra ArmaMarketing Consultant
Aug. 2022Sacramento, California, United States
flow collectiveBrand + PR Manager
Apr. 2021 - Jan. 2023Berlin, Germany-Development of innovative strategies for clients based on industry, global trends and local needs.
-Conceptualization and realization of communication solutions.
-Preparation and implementation of successful customer driven strategies.
-360 ° support for Female Founders.
What I Wish I KnewFounder + Creator + Podcaster
Mar. 2020Sacramento, California, United StatesAs the founder, host, and creator of What I Wish I Knew, I lead authentic, expert-driven conversations on pregnancy, parenting, and women’s health. WIWIK was born out of the real, unfiltered questions that come with becoming a parent—the things no one warns you about but everyone experiences. Through in-depth interviews with medical professionals, wellness experts, and real parents, I bring science-backed insights and personal stories to a growing community seeking support, education, and connection. From content creation and podcast production to audience engagement and brand partnerships, I oversee all aspects of WIWIK’s growth and impact. My goal? To provide a space where parents and parents-to-be can feel seen, informed, and empowered—without the sugarcoating.
BCforwardMarketing Expert
Nov. 2018 - Mar. 2019Austin, Texas AreaContracted worker for Accenture working on a project for the largest social media company in the world Generated $134K of revenue for the company within 2.5 months - $89K in December of Q4 and $45K in January of Q1.
Provide creative and strategic Facebook marketing recommendations for over 200 clients 4-week in-depth training on Facebook advertising Consult and support small to medium size businesses on advertising solutions, product implementation, ROI measurement, and campaign optimization Compare and analyze advertising data to help clients use marketing budgets more effectively and increase results
Carat Deutschland GmbHSenior Communications Consultant
Mar. 2017 - Sep. 2018Wiesbaden Area, Germany-To advise. To convince. To inspire.
-Development of innovative strategies for clients based on industry, global trends and local needs. -Conceptualization and realization of communication solutions.
-Preparation and implementation of successful customer driven strategies.
-360 ° support for Mattel, LEGO and EWI customers. -Digital lead on Mattel and LEGO clientsworking with in house Digital team and Carat Digital Experts to optimize work flows that produce the best results. -Support Carat global team in London on report preparation and provide market POV on global strategies. -Lead on new LUMINA software implementation within LEGO (includes training of LEGO team and working with LEGO media coordinator to implement best work flows). -Mentor communication consultants and trainees by providing structure to workload, being a sounding board, and working through challenges together. -Voted 'ChefPadfinder' for Q1 2018 by management and colleagues for professionalism, innovation and driving company culture both internally and externally.
Haus von AlbeFounder + Consultant + Strategist + Mentor
Dec. 2016Global[Responsible for over $500K in budget] across 6 small-medium sized (and mostly women owned) businesses. Driving over 1.2 Million clicks and 23K purchases a year. [Consulting + Teaching] minority and women owned businesses in the San Francisco area about the art of marketing and how to make it work for them. [ Strategy + Planning ]360 Degree Marketing + Communications strategy, brand strategy, strategy tracking, campaign planning, advertising channel strategy and planning
[ Consulting + Execution ] Brand identity consultancy + coaching, brand analysis, market analysis, PR + Media Agency management, Facebook advertising platform (inclusive of Instagram), Google Ads, Pinterest Ads, Spotify Ads, TikTok Ads, Bing Ads
[ Experiences + Events ] Activation strategy, Event organization + execution, partnerships + relationship building [ Clients include ] Galaxia International (UK + Portugal + Soon-to-be-US), Soul Circus Wellness Festival (UK), Cookie Cutter Hair Salons (US), Terra Arma (US)
Previous clients include : Zetcom (CH), Giddy UP Glamour, Island Feather (UK), Cheetah Marine (UK), Melior Marketing(US), MINDD(US), Crossfit DSP(US), NG Nutra(US), Little Hat in the Glade(UK), Equanimity B2B Wellness(UK), Air & Grace(UK), East London Liquor Company(UK), Nix&Kix(UK), The Boxxmethod(UK), Yotopia Yoga Studio(UK), Intentional Graffiti(US), Exhale Coffee(UK), Julee Hunt International LLC(US), Denarius Group (US), ToeJuice (US), Ranch Remedy (US), Honey Hush Boutique (US), Emily Young Yoga (UK),
Kit and AceUK Brand Manager / Brand and Other Stuff
Dec. 2015 - Dec. 2016London, UK- Work hand in hand with the District Director and Shop Directors to strategise create, and execute a clearly defined brand strategy that supports brand growth and awareness within the UK
- Create the strategy for brand and market growth via relationship building, initiatives, and noteworthy collaborations
- Develop and executes pre-branding initiatives for new shops including knowledge and relationship building, event organisation, and support of Shop Directors in their launch strategies
- Plan and executes both district and continent wide events, retreats, and initiatives
- Collaborate with the Global Brand and Market Team in development and execution of global initiatives
- Develop and executes the pop-up shops and other unconventional brand strategies within market
- Develop strategic partnerships with Shop Directors on a district level within market
- Support Shop Directors in developing and executing their market programming
- Key connector between markets and brand to highlight and bring awareness to local brand stories that need to be shared on a global scale
- Work cross-functionally to develop new brand initiatives and ideas to drive global conversations
- Ensure seamless brand storytelling from a local level to global level as well as from offline to online
- Stay on top of emerging global trends and tactics in brand, marketing, and fashion to provide strategic insight to relevant international team members
- Responsible for a quarterly Brand Calendar highlighting all global, market and local initiatives
-Work closely with the International Market Director Liaison to ensure that the Brand Calendar is approved and aligned with the International Brand Calendar
- Work with all external partner relationships: PR Agency Partners
- Ensure the execution of the Global PR strategy is in collaboration with brand initiatives that are unique to each international market
SoulCircusBrand + PR Director
Aug. 2015 - Jun. 2024Global- Lead on (social) media strategy across all platforms - both organic and paid - working cross functionally with Ella to drive relevant content that links all arms of Soul Circus. - PR point of contact - driving PR strategy and budget allocation
- Head of community - creating brand ambassador program globally and the events/activity calendar around the globe that drives touchpoints with Soul Setters between big global events
- Advertising and creative stakeholder - influential voice in the creative and story behind look and feel of Soul Circus assets both from an organic and paid point of view
- Brand strategy - working cross functionally with key leadership to determine the brand, communication, marketing, and partnership strategy globally
Kit and AceBrand Co-Ordinator / Brand & Other Stuff
Jul. 2015 - Dec. 2015London, United Kingdom• Support the UK office, including Retail Director, Europe, Market Director and third parties
• Act as a liaison between Market Director and Retail Director, Europe, to seamlessly merge shared data pertaining to all UK Business
• Effectively co-ordinate the development, design, approval, production and distribution of brand materials, in partnership with HQ, Canada
• Champion the company brand identity across all developed materials, both via online and offline channels
• Ensure data is seamlessly updated, accurate and shared with UK and HQ offices
• Brief and communicate with the Market Director in design, copy, image, and content needs in the development of PR and branding tools, collateral, Eh Frames, graphics, events, websites, and other promotional activities
• Research and develop brand aligned relationships with the Creative Class
• Liaise with HQ Canada to adapt and translate marketing materials to ensure that they are UK market specific
• Route materials for review and approval by regulatory team in online document control system via Drop Box
• Work with vendors to establish quotes, production schedules and delivery on materials to distribution vendor partners
• Assist with project management of key marketing events, throughout the year, ensuring that project expenses are closely monitored and all invoices are forwarded to Accounts Payable
• Assist with the creation of a marketing events calendar, for the UK and Europe
• Help set-up and improve workflow processes, when and where needed
We Are {The Collective}Project Manager (Volunteer)
Mar. 2015 - Jul. 2015London, United Kingdom- Project liaison and coordinator for product partnerships and event production of United Nations Trust Fund (UN Trust Fund)
- UN Trust Fund liaison for WIE Gala (content creation, volunteer scheduling and tasking, on the night event production)
BOOM CycleMarketing Director
Aug. 2014 - Jun. 2015London, United KingdomMARKETING
• Responsible for creating and managing BOOM Cycle marketing calendars & campaigns for the company, these are on a group level as well as more localised campaigns.
• Increasing brand awareness and communicating brand strengths of BOOM Cycle.
• Using marketing to drive sales and attendances at BOOM Cycle studios
• Ensure cohesive brand vision and tone of voice is carried out across all
communication channels.
• Work with Managing Directors and Board of company on marketing strategy.
• Maintain quality of BOOM Cycle brand experience to drive repeat business for the
company.
• Responsible for CRM strategy and writing & sending of weekly newsletter.
• Create and share content on multiple social media platforms to link with monthly marketing campaigns and PR opportunities • Initiate and maintain brand ambassador programs to draw in new audiences and create community.
• Design visual content for social media, B2B sales, and business operations (ie. property remit documents)
• Liaise and project manage the Urban Tri with partners Yotopia and Sweatshop to ensure consistent attendance, to create and uphold marketing objectives, and explore new angles to differentiate the product even further. SALES
• Responsible for implementation of B2B and B2C sales processes to drive attendances at both BOOM Cycle studios.
• Responsible for identifying and targeting new sales channels
• Weekly meetings with company directors & managers to present updates on sales
results.
• Ensure tracking of all sales channels.
• Work in line with existing operations manager to gather and evaluate customer
feedback.
• Liaise with Ops manager and clients to push and sell new products/ideas/campaigns. Growth Numbers & Awards
Voted "one of Britain's coolest brands." by independent firm CoolBrands
+51% customer growth in 2015
+24% occupancy in 2015
+30% growth month over month for the past 6 months
+103% growth over last year
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