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Work Background
Crown AestheticsAsia Distributor Support Coordinator
Apr. 2024Driving market penetration and facilitating the expansion of Crown Aesthetics' portfolio into APAC ANZ - BIOJUVE™ is breakthrough skin science that optimises skin health on and below the surface. With its one-of-a-kind living Xycrobe™ Technology, it enhances the microbiome for healthier, younger-looking skin. - SkinPen® Precision is a globally acclaimed microneedling system, recognized for its collagen induction therapy, and holds the distinction of being the world's first microneedling device with CE mark, FDA clearance, and ISO certification, making it globally authorized and safe to use.
Neoasia GroupSenior Product Executive
Jul. 2023 - Apr. 2024Asia’s leading partner in medical aesthetic technologies; distributor of a wide range of products including skincare, injectables and medical devices. • Cultivated strong partnerships with principal companies and managed branding and utilization for renowned brands such as InMode, Hydrafacial, Deka, Quanta, Sinclair, Liftera, and Candela.
• KOL management for participation in regional and international conferences and workshops. Ensured seamless coordination of their engagements, aligning content with local market needs.
• Independently organized and executed a diverse range of events including large-scale conferences, workshops, training sessions, and scientific symposia. E.g. Neoasia Symposium on Advanced Technologies for Facial & Body Contouring, World Congress of Dermatology 2023, IMCAS Asia 2023.
• Developed and implemented comprehensive marketing campaigns and clinical communications strategies across diverse portfolios, ensuring prompt and effective delivery of clinical and marketing assets to target audiences.
• Coordinated successful product launches for new systems and products in the market.
• Market analysis to devise strategies to benchmark and surpass competitors in terms of installations and usage.
Neoasia GroupProduct Executive
Jun. 2022 - Jul. 2023Singapore
Eternal Visage Pte LtdMarketing, Co-founder of Auralette
May. 2020 - Jul. 2022Strategic Marketing and E-commerce consulting for small businesses *Established, initiated and optimized solution-focused digital marketing strategies based on evaluating targets, current capabilities, budget, product-market fit and forecast *Monitor and analyze content success and identify opportunities for improvement. utilizing tools such as Google Analytics, Meta for Business reports, SEO and SEM management, PPC strategy, e-commerce management and internal reporting data. *Increased brand awareness through creation and management of social media channels, boosting social media reach by 70% in 3 months. *Achieved 42% of social media accounts reached from advertising, +13% website traffic from organic search
Venus ConceptMarketing Associate Intern
Oct. 2017 - Apr. 2018SingaporeMedical Aesthetic Device Company: Non-invasive aesthetic devices *Developed and executed various print & digital marketing campaigns & initiatives in partnership with key customers to improve market positioning and overall brand equity *Contributed to the generation of KOLs and quality-verified Influencers with related and partnering entities to enhance marketing objectives.
*Brainstormed post-sales marketing support assets to provide value and growth for clinics and doctors to improve ROI
*Facilitated in organizing corporate seminars, workshops, and events
*Coordinated the sourcing and procurement of corporate merchandising
*Ensured website content was up-to-date and relevant for SEA market
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