American Bath GroupDirector Marketing Management
Jan. 2022 - Jun. 2024Chandler, Arizona, United States• Drove operational excellence through innovation, marketing research, data analytics, while fostering employee engagement. • Relentlessly focused on developing the marketing team, fostering both their professional and personal growth within the company. • Led comprehensive marketing strategies that positioned the company 3rd largest hot tub manufacturer globally, ensuring sustained budget adherence while hitting sales growth KPIs. • Created and managed budgets from annual 3.5-million-dollar international marketing budget to smaller special project budgets. • Developed and executed digital marketing plans, campaigns, and social media, significantly enhancing market penetration and revenue generation. • Participated in managing 26 brands and their global strategies, enhancing brand awareness through comprehensive marketing planning and execution across digital, traditional platforms, and sales channels. • Integrated new project proofing process increasing quality and speed to market by 400%. • Improved quality, offering and reputation of marketing and marketing team which increased marketing project requests by 223%. • Implemented lead generation programs using A/B testing through HubSpot allowing for improved automated workflows, increasing customer acquisition and retention. • Designed and patented innovative product showcased at DWELL Design Tradeshow generating $1.1 million in first-year revenue and increased brand awareness. • Organized tradeshows, sales events, dealer trips with great attention to detail while focusing on content and experience. • Supported marketing team doing graphic design, photography, product design, web design, content creation, retail store design, store displays, social media, TV advertising and infomercials and anything else that they needed help with.