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Work Background
American Bath GroupDirector Marketing Management
Jan. 2022 - Jun. 2024Chandler, Arizona, United States• Drove operational excellence through innovation, marketing research, data analytics, while fostering employee engagement. • Relentlessly focused on developing the marketing team, fostering both their professional and personal growth within the company. • Led comprehensive marketing strategies that positioned the company 3rd largest hot tub manufacturer globally, ensuring sustained budget adherence while hitting sales growth KPIs. • Created and managed budgets from annual 3.5-million-dollar international marketing budget to smaller special project budgets. • Developed and executed digital marketing plans, campaigns, and social media, significantly enhancing market penetration and revenue generation. • Participated in managing 26 brands and their global strategies, enhancing brand awareness through comprehensive marketing planning and execution across digital, traditional platforms, and sales channels. • Integrated new project proofing process increasing quality and speed to market by 400%. • Improved quality, offering and reputation of marketing and marketing team which increased marketing project requests by 223%. • Implemented lead generation programs using A/B testing through HubSpot allowing for improved automated workflows, increasing customer acquisition and retention. • Designed and patented innovative product showcased at DWELL Design Tradeshow generating $1.1 million in first-year revenue and increased brand awareness. • Organized tradeshows, sales events, dealer trips with great attention to detail while focusing on content and experience. • Supported marketing team doing graphic design, photography, product design, web design, content creation, retail store design, store displays, social media, TV advertising and infomercials and anything else that they needed help with.
MAAX SpasDirector of Marketing and Brand Management
Jun. 2004 - Dec. 202125605 S. Arizona Ave. Chandler, Arizona• Fiesta Bowl Partnership with focus on launch of the American Whirlpool Brand.
• Patented design directed at new markets as showcased in the DWELL Design tradeshow. Generated 1.1 million. in revenue 1st year as well as brand awareness • Controlled costs and came under budget 11 years in a row • Worldwide multi-brand management, American Whirlpool, Vita Spa, L.A. Spas, Elite Spas, California Cooperage, Coleman Spas, Lifestyle Spas, Nahanni, PowerPool, XStream. • Integration of acquired brands into MAAX Spas • Design all creative and photography for all medias • Develop all retail store designs and collateral • Create TV advertising and infomercials • Web based advertising and retargetting campaigns • Social media management • Develop lead generation programs and execution • Tradeshow planning and execution • Manage all NA and international B2B marketing • Product design and development • Corporate strategic project management • Create sales and corporate training materials • Cordinate dealer incentive trips
Paddock PoolsArt Director
Jun. 2002 - Jun. 2004Scottsdale, Arizona• Develop and design logos, labels, brochures, signage, corporate communications and company collateral reducing agency costs by over $340,000. a year • Shoot all photography for retail and corporate use giving Paddock cost savings and speed to market • Manage 2.4 million dollar budget for TV, radio, newspaper, billboard advertising and PR promotions • Design all newspaper and billboard advertising • Create all showroom point of purchase materials • Support pool safety programs and on location spots • Tradeshow planning and execution • Day to day project management and department administration
Arizona Color Solutions IncProduction Manager
Jan. 1995 - Dec. 2002Tempe, Arizona• Grew digital printing department to become 80 percent of the business • Transitioned traditional photographic processes to digital resulting in cost savings and revenue. • Project management • Daily operations management including inventory, supply and equipment acquisitions • Computer and equipment maintenance • Graphic design, pre-press and press checks • Darkroom operations and maintenance • Customer image management • Tradeshow planning and design • Customer and vendor support
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