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Work Background
Women in Retail Leadership CircleMember
Jan. 2024
Dorel HomeSVP E-commerce Sales
Dec. 2022San Francisco Bay AreaE-commerce Executive Lead for multiple key accounts including Amazon, Bed Bath & Beyond, Overstock and Cymax. Owns first party and marketplace strategies for 4 Dorel Home Divisions, over 20 brands and 10k SKUs. Demonstrated success in building +25% profitability improvement and +30% assortment growth despite increasing product costs. Amazon - Protects Dorel Home market share, continuing to place in the Top 3 Vendors in the Furniture GL and Top 5 in Home Improvement. Bed, Bath & Beyond - Led Dorel Home's partnership with Overstock team to launch acquired Bed, Bath & Beyond digital experience. Overstock - Partnered with Beyond, Inc.'s team to launch rebrand over Overstock.com following Bed, Bath & Beyond acquisition. Ensured product strategies aligned with new consumer segmentation and strategies to maximize sales and profitability growth. Cymax - Managed Dorel Home product across all US and Canada marketplaces and Homesquare.com to streamline efficiencies, profitability and foster growth.
Dorel HomeSenior Vice President Amazon Sales Team
Jan. 2021 - Dec. 2022Heads the Amazon Sales Team for Dorel Home US and Canada, focusing on global growth opportunities. Fosters relationship with Amazon partners and aligns on strategy for growth in topline revenue and profit margin to ensure sustainable growth for Dorel Home Brands and Products on the Amazon Platform. Owns P&L for US and Canada businesses, inclusive of in-house and licensed brands. Responsible for aligning performance and growth strategies to Leadership Team and Board of Directors. Invited to participate in the Amazon Supplier Advisory Board, a select group of invite-only group of suppliers across product categories focused on operational and supply chain initiatives. It is a platform to generate and test innovative supply chain ideas with a community of highly-collaborative vendors.
ChiefFounding Member
Dec. 2020 - Feb. 2024San Francisco Bay AreaChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down. I am a founding member of the San Francisco Bay area location, joining the network in 2021.
Dorel HomeVice President Amazon Sales Team, Dorel Home E-Commerce
Jan. 2017 - Jan. 2021San Francisco Bay AreaLeads the US and Canada Amazon Accounts for the Furniture Divisions of Dorel Home, one of Amazon's Top 100 Vendors. 5k products managed over 16 product categories and 5 Amazon GLs. Oversees 20 Brands across Dorel, inclusive of Amazon Private Label and Accelerator Brands. Manages all Supply Chain, Marketing, Merchandising and Operational functions. Divisions:
-DHP
-Cosco
-Ameriwood Home
-Dorel Living Top Brands:
Novogratz
CosmoLiving
Mr. Kate
Signature Sleep Mattresses
Ameriwood Home
Little Seeds
DHP
Cosco
Safety 1st
Baby Relax
Dorel Living
SystemBuild
Cosco Outdoor Living
Amazon Basics
SearsDivisional Vice President, Kids and Baby Apparel and Hardlines
Sep. 2015 - Dec. 2016San Francisco Bay AreaApparel and Hardlines Categories for Kids and Baby, Sears stores and Sears.com generating $400M annually. Managed team of 25 in SF and Chicago.
Responsible for all product categories includingboth in-house private brands and vendor management of extermal national brands, including Levi's, Disney, Carters, Dockers, Osh Kosh, Hanes, Everlast, Adidas, Marvel, Safety 1st, Marvel, US Polo Assn, Joe Boxer, Graco, Cosco, Storkcraft.
True&CoHead of Merchandise Operations
Sep. 2014 - Feb. 2015San Francisco6 month consulting role originated for coverage of Forecasting and Operations partner on maternity leave. Additional responsibilities added inclusive of Merchandising, Content Management, Inventory Management, Forecasting, Design and Production.
Crain ConsultingPrincipal
Mar. 2014 - Nov. 2016San Francisco Bay AreaMerchandising, Product Development, Design, Inventory Management and General Management consultant for Apparel Brands and Retail Start-Ups. Clients include Lily AI, Mission Critical, Guidepoint, AlphaSights.
Levi Strauss & Co.Global Director of Merchandising, Outlet
Jan. 2010 - Jun. 2014Mens, Womens, Kids Bottoms & Accessories.
Levi's and Dockers Outlets and Dry Goods.
Led $500M in annual business
Levi Strauss & Co.Global Senior Merchandiser, Mens and Womens Bottoms
Jan. 2008 - Jan. 2010Areas of Specialty:
Levi's Outlet Mens and Womens Bottoms
Dockers Outlet Mens and Womens Bottoms
Levi's Mainline Womens Bottoms
Old NavySenior Merchandiser
Jan. 2005 - Jan. 2008Areas of Specialty: Denim
Woven Bottoms
Outerwear
Dresses/Skirts
Active
Old NavyMerchandise Planning Manager
Jan. 2003 - Jan. 2005
Old NavyMerchandise Planner
Jan. 2000 - Jan. 2003
Limited Inc.Finance Associate, Apparel Finance
Jan. 1999 - Jan. 2000
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