Aisin Technical Center of America, IncSenior Business Development Coordinator
Apr. 2023Orchestrate comprehensive marketing strategies and develop engaging content for website and social media platforms. Spearhead analysis of product line performance to consistently achieve and surpass sales targets. Deliver insightful and actionable reports regularly. • Increased website traffic by 30% through content management for social channels.
• Accomplished service activation goal of 170k activations three months early by assisting in planning email marketing campaigns with partners.
• Identified and validated user journeys, target personas, and product comparisons with competitors by conducting customer research for assigned products using surveys, focus groups, and usability tests.