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Work Background
TCL North AmericaDirector of Marketing - Brand and Partnerships
Jan. 2022 - Mar. 2025Irvine, California, United States• Led 360° brand campaigns across digital, social, influencer, and experiential channels, increasing brand awareness by 10% YoY.
• Directed multi-million dollar marketing budget and 9-person team to launch multiple products and product categories, enhancing visibility and revenue.
• Drove 3x ROI through NFL/MLS sponsorships and player ambassador partnerships.
• Designed integrated marketing strategies with digital-first focus, brand tracking, and performance analytics.
• Oversaw live brand activations and content partnerships that achieved a 20% YoY engagement lift.
TCL North AmericaDigital Marketing Manager
Oct. 2018 - Jan. 2022Irvine, CA• Led comprehensive digital marketing strategies for TCL Mobile and Alcatel Mobile brands.
• Launched TCL Mobile and first 5G device in U.S. via targeted digital campaigns ($8M budget).
• Increased brand lift by 20+ points through SEO, content, email, and influencer efforts.
• Optimized website UX and conversion, driving >5% conversion lift across brand sites.
• Created and executed full-funnel media strategies, including programmatic, social, search, and CTV.
Schiefer ChopshopProject Manager
Apr. 2018 - Oct. 2018Irvine, CAClients Included: Meguiar's, TCL, Blackberry, Oxygen Water, Prestone • Developed strategic plans for clients’ sports sponsorships to enhance brand awareness and drive consumer growth through fully integrated marketing campaigns.
• Spearheaded comprehensive 360 and digital media buys exceeding $2 million, encompassing broadcast media, out-of-home (OOH), paid social, search, programmatic, and connected TV.
• Optimized digital and web properties for diverse clients, emphasizing user experience enhancements and strategic business goal attainment.
• Effectively managed and coordinated offsite freelance team members and third-party vendors, cultivating collaborative relationships to maintain project timelines and budgets.
• Monitored investment, identified efficiency gains, and delivered improvement in overall ROI.
cFive SolutionsSr Project Manager
Jul. 2017 - Mar. 2018Orange County, California AreaClients Included: Cook County, Los Angeles County • Managed cross-functional team of up to 15 members
• Lead project manager on $6.8M development and deployment project
• Ran Agile Project methodology including leading SCRUM meetings and planning and leading development sprints
• Company JIRA wizard
• Researched and improved deployment process of key new software product
• Wrote and prepared development requirements, user stories and test plans
• Create and Managed complex, cross functional project schedules
• Researched and worked directly with CEO on selection of new PSA and Time Tacking tools
• Spearheaded and lead company wide role out and process integration of Avaza project management software
Rhythm AgencySr. Project Manager
Sep. 2016 - Jul. 2017Irvine, CaliforniaClients Included: Acura, Jacuzzi Spas, Sundance Spas, Jacuzzi Bath, The Irvine Company, Smart Stop Storage, US Storage, Zo Skin Health • Directed and managed key projects for top 4 agency clients, overseeing development initiatives exceeding $1 million and handling annual retainer revenue clients generating $850,000.
• Orchestrated seamless implementation of digital media integrations across diverse web and digital properties, enhancing overall campaign effectiveness and user engagement.
• Ensured accurate data tagging on various web and digital platforms to enable comprehensive data visualization and actionable insights for informed decision-making.
• Established a robust Google Experiments A/B testing framework, leveraging data-driven insights to optimize media strategies, creative elements, landing pages, and messaging for maximum performance.
• Led cross-functional teams in executing a spectrum of digital marketing projects, including website rebuilds, email marketing campaigns, paid media initiatives, and advanced analytics strategies, driving cohesive and impactful outcomes aligned with client objectives.
Granicus, Inc.Client Account Manager
Sep. 2013 - Sep. 2016Newport Beach, CA / Denver, CO• Company went through 2 acquisitions (Civica Software 2013-2015, Events.com 2015-2015, Granicus 2015-2016)
• Managed a portfolio of up to 25 client accounts, overseeing an account book revenue of up to $1.2M annually.
• Increased current account revenue by $700,000 year-over-year, demonstrating strategic account management and growth initiatives.
• Achieved an account retention rate of above 90%, emphasizing strong client relationships and satisfaction.
• Wrote and prepared RFP/RFI submissions, SOW documents, and general project proposals, ensuring alignment with client needs and objectives.
• Conducted web and onsite presentations, led contract negotiations, and performed comprehensive project scoping to drive successful project outcomes.
• Provided onsite training in proprietary CMS systems, enhancing client proficiency and satisfaction.
• Scoped out and executed custom development and out-of-scope projects, delivering tailored solutions to meet client requirements.
• Designed and implemented a new marketing strategy, driving business growth and enhancing market positioning.
MontroyMarketing and Creative Manager
Jun. 2009 - Sep. 2013Signal Hill, CAI oversaw all creative media for the company. I directed all inbound and outbound marketing initiatives. I coordinated and ran the company trade show presence.
• Lead company through new corporate brand initiative. • Designed print media including magazine ads, catalogs and sales collateral.
• Designed T-shirt graphics, hats, and other various company apparel
• Designed and help implement Montroy through 2 website refreshes.
• Initiated all online and social marketing, as well as e-mail campaigns.
Ian Nicholls DesignsFounder / Creative Director
Aug. 2008 - Sep. 2013Huntington Beach, CAI design and develop creative strategies for multiple media including web, print, packaging, apparel & social media.
Sidecho RecordsProject / Creative Manager
Jun. 2007 - Aug. 2008Signal Hill, CASideCho Records was an independent record label primarily dealing with indie pop/rock music. I collaborated with marketing, creative and PR teams to bring numerous releases from conception to completion. I was able to implement strategic and innovated strategies to position projects for greatest visibility and sales through on limited budgets. I was responsible for all creative media for the record label, as well as all production work for all SideCho releases and those of 11 sub distributed record labels.
Fearless RecordsMarketing Intern
Apr. 2007 - Jun. 2007Huntington Beach, CAFearless Records is an independent record label located out of Huntington Beach, CA. As a marketing intern I assisted in developing online marketing campaigns focusing on social media outlets aided in keeping all social media sites up to date with current marketing campaign and contests information. I supported the digital marketing team in making changes to the Fearless Records site to keep it relevant and up to date with all the latest news and events for the label and it's releases. I calculated and monitored the CTR, CPC, and CPM of advertisements on various websites.
FILTER Creative Group, LLCGraphics Intern
Dec. 2006 - Apr. 2007Los Angeles, CAI assisted in the creative production and execution of custom print and online programs.
Vans IncCo-Store Manager
Dec. 2005 - Dec. 2006Huntington Beach, CA
Quiksilver IncSample Coordinator
Sep. 2004 - Nov. 2005Huntington Beach, CA
Quiksilver Board Riders ClubAssistant Store Manager
Apr. 2003 - Sep. 2004Santa Clara, CA
Mel Cottons Sporting GoodsDepartment Manager (Ski)
Aug. 1998 - Apr. 2003San Jose, CA
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