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Work Background
PlaybookStrategic Partnerships Director
Oct. 2024► Forged a SaaS acquisition team with leadership to forge global influencer partnerships, yielding significant revenue boost. ► Implemented outbound targeted marketing initiatives that drove a 20% market expansion through refined data analysis. ► Collaborated with sales and account teams to refine onboarding processes, resulting in a 15% improvement in client retention. ► Led CRM optimization project, boosting partnership tracking efficiency by 30% with agile methodologies. ► Leveraged advanced data analysis to forecast partnership outcomes and refine negotiation strategies.
LenusStrategic Partnerships Manager
Jan. 2024 - Aug. 2024United States► Negotiated and managed global influencer partnerships from sourcing to lifecycle, achieving 200% revenue increase. ► Led top 1% sales with 80%+ close rate across 12 global markets in 6 months. ► Drove 2x monthly growth with targeted sales strategies. ► Negotiated high-stakes influencer partnerships, onboarding 40+ enterprise accounts and driving 30% global expansion. ► Implemented sales strategies with leadership, boosting revenue by 30% through optimized SOPs and improved onboarding. ► Managed projects integrating data analysis to optimize targeting and elevate marketing campaigns. ► Integrated outbound sales campaigns to collect digital analytics to capture emerging trends and unlock new market opportunities. Negotiated and managed global influencer partnerships from sourcing to lifecycle, achieving 200% revenue increase. ► Led top 1% sales with 80%+ close rate across 12 global markets in 6 months. ► Drove 2x monthly growth with targeted sales strategies. ► Negotiated high-stakes influencer partnerships, onboarding 40+ enterprise accounts and driving 30% global expansion. ► Implemented sales strategies with leadership, boosting revenue by 30% through optimized SOPs and improved onboarding. ► Managed projects integrating data analysis to optimize targeting and elevate marketing campaigns. ► Integrated outbound sales campaigns to collect digital analytics to capture emerging trends and unlock new market opportunities.
LenusGlobal Influencer Manager
Jan. 2022 - Jan. 2024Irvine, California, United States► Sourced, negotiated, and managed global influencer deals for B2B SaaS fitness tech, driving impactful partner integrations. ► Monitored, tracked and managed, influencer campaigns and KPI's, analyzing marketing strategies for influencers through organic and paid meta campaigns that boosted lead generation and promoted brand awareness. ► Experienced in working with and managing multiple stakeholders and talent across a vast portfolio. ► Ranked in the top 5% of global influencer brand managers nationwide, by driving over $1M in annual recurring revenue, providing vast knowledge of the influencer landscape and established strong network. ► Developed forecasting KPIs via CRM analytics, growing influencer revenue from $0 to $2M annually and key accounts by 50%. ► Applied data-driven marketing analytics to further elevate lead generation and campaign targeting. Provided business consultation on influencer strategies, offering best practices and business development advice.
Royal Personal Training (RPT)Brand Ambassador | Master Trainer
Jul. 2020 - Dec. 2022Beverly Hills, California, United States► Spearheaded brand campaigns for Touch Point Entertainment Group's Royal Personal Training App, boosting lead generation and customer retention. ► Collaborated with marketing team to create high-converting social media content for direct to consumer sales. ► Conducted in-depth physical analysis and customized workout programs for high-profile clients to drive outstanding results and satisfaction.
F45 Training Sales Manager
Oct. 2019 - Jul. 2020Manhattan Beach, California, United States► Achieved a 65% conversion rate by closing direct membership sales and enrolling over 400 members. ► Directed Meta ads campaigns with optimized budgets to boost sales. ► Tracked campaign KPIs to optimize ROI, resulting in a 20% increase in active membership. ► Utilize Salesforce and Mindbody analytics to monitor their team’s sales funnel and identify areas of opportunity.
F45 TrainingSocial Media Manager | Studio Manager
Jan. 2018 - Oct. 2019Charleston, South Carolina, United States► Lead a team of 8, creating a successful member base of over 400 clients, and creating strong demand and waitlists for sold-out classes. ► Managed organizational and administrative duties of running a boutique, franchise fitness studio, while also coaching full time classes and managing sales. ► Fostered impactful connections within the Fitness and Wellness space through attendance at conferences, networking, and events promoting customer retention and promoting strong relationships with clients through the full lifecycle. Extended client lifetime by 3 years. ► Managed promotional community events hosting over 200 active people in attendance to raise brand awareness and promote community within the business. ► Developed and trained team on engagement, negotiation, pipeline management, and any additional skills to ensure success in field sales. ► Effectively manage expenses to ensure budget compliance and return on investment.
Pivotal FitnessAdministrative Manager | Personal Trainer
Oct. 2016 - Dec. 2017Charleston, South Carolina, United States► Managed client interactions and maintained relationships using CRM systems to enhance studio operations and increase membership sales. ► Utilized skills in customer service, membership sales, and personalized fitness programming to drive brand loyalty and sales growth. ► Organized and led group fitness classes, studio tours, and provided one-on-one coaching to members to foster a strong community at Pivotal Fitness.
Holy City CreativeSocial Media Marketing Manager
Apr. 2016 - Sep. 2017Charleston, South Carolina Metropolitan Area► Designed bespoke digital campaigns for boutique gyms and eateries, enhancing brand reach and customer retention. ► Forged strategic influencer collaborations and partnerships to promote brand awareness. ► Executed dynamic community events to foster local connections and amplify brand recognition. ► Generated KPI reporting and growth analyses to monitor performance and strengthen client confidence.
Fit By English LLCFounder
Jan. 2016 - Dec. 2022Los Angeles County, California, United States► Launched tech business in addition to in-person coaching; grew revenue by 70% through strategic client engagement. ► Crafted engaging social media content across platforms using storytelling tactics to elevate personal brand recognition, increase engagement and online impact. ► Accelerated revenue growth by achieving $90K annual sales, leveraging market opportunities. ► Implemented targeted ads and social media strategies, increasing customer engagement by 35%.
Island RealtySales Executive
Jan. 2016 - Feb. 2017Charleston, South Carolina Metropolitan AreaExecuted targeted sales calls for luxury vacation rentals, elevating conversion rates by 20%. Exceeded sales targets by sustaining a 50%+ closing conversion rate for enhanced profitability serving as a top performing sales agent. Led remote high-ticket sales, negotiating high-stakes deals for luxury properties with a 35% deal closure improvement. Drove sales excellence by consistently exceeding a 40% closing rate through strategic client engagement. Supported team by regularly joining meetings with the top prospects and partners to achieve team sales targets.
Little Dog Agency, Inc.Marketing And Public Relations Intern
Dec. 2015 - Jan. 2016Charleston, SC► Executed integrated strategies across social media, blogs, and press releases; increased visibility by 50%. ► Orchestrated successful local events to boost brand awareness and community involvement. ► Implemented strategic projects that enhanced brand visibility by providing photography and videography services. ► Developed digital ad graphics, increasing click-through rates by 35% and boosting brand identity.
Handsome PropertiesInternational Property Manager + Public Relations Intern
Aug. 2014 - Dec. 2015Charleston, South Carolina Metropolitan Area► Developed compelling media advertisements, boosting listing inquiries by 40% across multiple channels. ► Managed MLM listings and secured 25+ new property prospects within targeted timeframes. ► Developed strategic email campaigns and social media content to enhance listing visibility. ► Led maintenance and revenue reporting for property owners, strengthening firm relationships.
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