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Work Background
Plati PosleBrand Manager
Oct. 2023BulgariaBrand Marketing Manager of two brands - xtra.bg and platiposle.bg -> Building marketing strategies for brand growth and positioning.
-> Creating and executing omni-channel marketing campaigns.
-> Developing content for websites, advertising campaigns, social media channels, and blog sections.
-> Managing marketing budgets for maximum impact.
-> Identifying, negotiating, and managing strategic partnerships to enhance brand visibility.
-> Measuring and analyzing campaign effectiveness on brand performance and sales growth.
NITRAMAccount Executive
Dec. 2021 - Oct. 2022Sofia, Sofia City, BulgariaClient handling, research & process funnel, internal management -> Articulate clients' problems and pitch creative solutions.
-> Manage the execution of advertising campaigns.
-> Conduct target group and market analysis.
-> Generate insights and write creative briefs.
-> Suggest strategies and craft final presentations.
-> Brief the team, allocate assignments and oversee the process.
MasterleaseDigital Marketing Manager
Apr. 2021 - Oct. 2021Sofia City, Bulgaria-> Web design -> Lead generation through Google ads and META ads.
GigwellBusiness development
Feb. 2020 - Jun. 2020Barcelona, Catalonia, Spain-> Build a sales pipeline with qualified prospects to meet annual sales goals.
-> Produce weekly status reports.
-> Conduct competitor and SWOT analysis.
-> Create a marketing calendar for 2020 and 2021.
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