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Work Background
Zarreen Design
Creative Director
Jan. 2024
United States, Los Angeles
Freelance Creative Director, Designer, and Creative Consultant.
The Coca-Cola Company
Senior Design Manager
Mar. 2023 - Jan. 2024
Atlanta, Georgia, United States
Led end-to-end creative for Coke, Coke Zero, Coke Flavors, Fanta + Disney & Universal Studios partnership projects.
Supergut
Senior Design Lead
Aug. 2021 - Dec. 2022
Los Angeles Metropolitan Area
Led design across all consumer touch-points for a CPG startup focused on GLP-1 boosting prebiotic fiber bars, shakes, and powder. Art directed photo and video shoots.
Nestlé
Strategic Design Manager
Aug. 2020 - Aug. 2021
Solon, Ohio, United States
Led strategy & design for Stouffer’s, Lean Cuisine, and Life Cuisine. Art directed photo shoots working with food stylists and photographers.
Tala
Senior Design Lead, Global Brand & Marketing
Sep. 2018 - Aug. 2020
Los Angeles Metropolitan Area
Led a global rebrand with Paula Scher at Pentagram for a fintech startup. Optimized customer acquisition/growth creative. Art directed photo shoots.
L'Oréal
Digital Design and UX Manager
Nov. 2016 - Aug. 2018
New York City Metropolitan Area
Led e-comm, email, and digital ad creative for the professional haircare brand Pureology. Art directed and shot seasonal lifestyle product photography for the site.
Ride.com
Senior UX/UI Designer
Apr. 2015 - Sep. 2016
New York City Metropolitan Area
Designed new product features and marketing creative for a ride-sharing app (iOS and Android) startup.
Match.com
Senior Visual Interactive Designer
Oct. 2013 - Mar. 2015
Los Angeles Metropolitan Area
Designed customer acquisition/growth creative - ads, emails, landing pages, app store creative.
BODi
Art Director
May. 2008 - Jun. 2013
United States, Los Angeles
Designed packaging and art directed photo shoots for various fitness brands under the BODi (formerly Beachbody) umbrella.
Tonic Brand Communications
Senior Designer
Dec. 2005 - Apr. 2007
United States, Los Angeles
Led design for a small agency with a focus on healthcare and hospitality clients. Managed a group of three designers.
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