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Work Background
Softriver.Fractional CMO
Aug. 2024 - Oct. 2024Softriver is the #1 largest design agency on fiverr. I'm working with the CEO, COO, the internal marketing department, and various service providers for the development and implementation of holistic marketing strategies with the goal of expanding their marketing activities across channels and maximizing their MER. Also introduced various marketing and sales tool and vendors to enhance the effectiveness of their marketing and sales processes.
HOUSE OfficialFractional CMO
May. 2024HOUSE OFFICIAL is a growing team of passionate event organizers, talent buyers, marketers, and promoters that live and breathe house and techno music. Our purpose is to provide an elevated experience that pushes the industry forward and encourages collaboration and innovation. Currently, I'm spearheading the growth of HOUSE OFFICIAL's brand, community and revenue through a holistic and integrated marketing strategy. Our community in Toronto is now over 3,200 members strong (and counting), and we've also organized events in Los Angeles, Berlin and Dubai as well, booking globally recognized artists like Colyn, Teenage Mutants, Namito, Woo York, Marino Canal, and many more.
We are here for you, the community. And just like you, we want to be mesmerized with exceptional music and incredible production.
Coldture WellnessFractional CMO
Jan. 2024 - Mar. 2024Helping Coldture Wellness expand their sales and marketing operations with the implementation of new technology and processes, while also streamlining their marketing, sales, and partnerships workflows for better overall efficiency and effectiveness.
developers.devFractional CMO
Dec. 2023
Coders DevFractional CMO
Dec. 2023
Cyber Infrastructure (CIS)Fractional CMO
Nov. 2023Cyber Infrastructure is one of the largest offshore development providers in the world. I'm working with the executive team, various internal marketing departments, and vendors for the development and implementation of holistic marketing strategies with the goal of increasing ROI from marketing activities. Also introduced various marketing and sales vendors to ensure optimal marketing performance, and enhance the effectiveness of the sales department, with the intention of establishing a more robust system for marketing and sales alignment.
PAR5 BeveragesPartner, Fractional CMO
Oct. 2023With 0 grams of sugar, just 99 calories per can, and made entirely from natural ingredients, PAR5 is the perfect choice for anyone who wants a cleaner, better-for-you option. This seltzer not only quenches your thirst but also delivers a crisp, natural flavor with no artificial aftertaste—making it a standout in a crowded market.
CMOx - The Fractional Chief Marketing Officer CompanyFractional CMO
Aug. 2023CMOx is a mastermind for vetted Fractional CMOs to pool resources and ideas to best serve our clients. As a member, I have access to tools and proven frameworks, as well as the vibrant minds of other expert CMOs in the network, which drastically elevates my ability to deliver exceptional marketing results.
OneCore MediaSenior Strategic Account Manager
May. 2022Toronto, Ontario, CanadaWorked with clients to understand their short and long term growth objectives, built out comprehensive holistic marketing strategies to drive business growth, and managed the execution in collaboration with multiple internal departments (SEO, PPC, Paid Social, Programmatic, Web Development & IT, Marketing Automation, Branding & Creative), to help clients achieve their growth goals. Industries I've worked with: Healthcare, Finance, Fintech, Education, Manufacturing, and Law.
Ferrow Real Estate Inc. Marketing Director
Feb. 2021 - Feb. 2022Toronto, Ontario, CanadaSpearheaded the marketing division of a fully streamlined real estate company that offers true end-to-end project management, development management, sales, and marketing services for developers, investors & end users. Worked with the latest real estate technology, deployed innovative digital marketing campaigns, and cultivated strategic partnerships to help deliver quality service and product for investors and end-users of real estate in the GTA.
Strawberry MediaCofounder & Head of Growth
Jul. 2017 - Jan. 2021Toronto, Canada AreaOperated an internationally recognized and award winning agency based in Toronto, Canada. We were best known for our elegant coalescence between creative and performance-driven advertising. Company was sold in 2021.
BMO Financial GroupCustomer Service Representative
Oct. 2016 - Nov. 2017Toronto, Canada AreaAt BMO Financial Group, the customer is always front and center. That's why we're focused on providing them with sound financial advice through meaningful conversations. As Customer Service Representative, my duties include: • Serve and delight each customer during every interaction and execute financial transactions such as deposits, withdrawals, bill payments, foreign currency requests and/or other account transactions in an efficient and professional manner.
• Proactively demonstrate lobby leadership and educate our customers on self-serve options available to them with the goal to deliver an enhanced customer experience.
• Understand our customers’ needs through quality conversations and identify opportunities to promote the right financial products and services to meet their needs.
• Refer customers to branch team members and partners who can have quality needs-based conversations to explore customers financial needs and goals.
• Maintain the overall appearance and presentation of the branch.
• Actively participate in regular coaching sessions and team meetings.
Vanier College Council (VCC) at York UniversitySpeaker
Jun. 2015 - Apr. 2016Toronto, Canada AreaAfter a successful year as First Year Representative for Vanier College Council, I was hired as Speaker. The pleasure and experience gained as a result of continuing to work with the motivated individuals within council inspired me to further develop my ability to make change within the community. My duties as Speaker included: • Upholding and enforcing the Vanier College Council Constitution and all subsidiary regulations;
• To be impartial and to maintain order and decorum during the meetings of Council;
• To ensure that an agenda for each meeting of Council is prepared and distributed;
• To ensure that responsibility in relation to motions and policies approved by Council is delegated, and such motions and policies are implemented;
• To monitor Member absences and to invite Motions of impeachment, as required by the Constitution;
• To assume the duties of the C.R.O. (Chief Returning Officer) in the absence of the C.R.O.;
• To assume such other duties as Council may, from time to time, assign, provided that such additional duties do not compromise the impartiality and integrity of the Office of the Speaker; and,
• To oversee the activities of the Secretary.
• Call weekly VCC meetings to order.
• Lead and mediate an organized VCC meeting in which the council agenda is discussed.
• To call motions and finalize decisions and rulings within VCC meetings.
• To assist council in planning, organizing, and running all events.
• To aid the rest of council with organizational duties during all events.
York UniversityPeer Mentor Coordinator
Mar. 2015 - Sep. 2015Toronto, Canada AreaA peer-based resource that provides a multifaceted and comprehensive service to promote student engagement, development, and success during their transitional, middle, and upper years, while empowering Peer Mentors to become agents of positive change through drop-in academic support, allowing students to better grasp course material by strengthening their fundamental subject-concepts. Duties include: • Gathering data collected via surveys at workshops and seminars completed by students, interpreted the data into informational reports that were ultimately sent to Office of the Dean
• Cultivating and refining Peer Mentors’ consultation-specific communication skills to convey fundamental course concepts.
• Improving academic performance of students utilizing the service.
Vanier College Council (VCC) at York UniversityRepresentative
Oct. 2014 - May. 2015Toronto, Canada AreaAfter meeting the current council members and learning about the responsibilities of the First Year Representative position in Vanier College Council, I decided to run for the position. The campaigning period gave me a chance to network with many students and gain their votes, which helped me win the fall elections. My duties as First Year Representative include: • To act as the liaison between first year students and the Council.
• To represent the interests of first year students.
• To attend weekly VCC meetings.
• To assist council in planning, organizing, and running all events.
• To aid the rest of council with organizational duties during all events.
• To attend assigned weekly office hours.
• To assist council in promoting and selling tickets for events during office hours.
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