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Work Background
CC2i Head of Marketing and Business Development
Aug. 2021
Inspired Thinking Group (ITG)Local Marketing Consultant
Apr. 2019 - Dec. 2021
McCann BirminghamRegional Marketing Manager
Jun. 2015 - Apr. 2019Field Based• Assisting with the development of quarterly marketing plans for New Car, Commercial Vehicle sales, Motability and Aftersales for Vauxhall UK. • Support over 65 retailers with marketing plans and initiatives across all channels for the southern region and central London region. • Identifying and exploiting marketing opportunities to promote the region's Retailers within an annual central budget.
• Develop local and regional marketing campaigns in line with national communications using press, radio, outdoor, events, lead generation, online display, email, direct mail, paid search and SEO channels.
• Briefing creative to our marketing agency and managing the process from brief through to production of finished work.
• Deliver quarterly marketing presentations to head office management, agency teams and regional stakeholders to report on campaign activity, results, recent learnings
• Manage, forecast and track regional marketing budgets by quarter.
• Manager, forecast and track retailer ADapt budgets by quarter. • Act as brand guardian for all Retailer marketing activity.
• Present Marking Communications at quarterly programme roll out meetings. • Utilised sales and marketing tools to evaluate and analyse local market conditions
• Ensure core manufacturer tactical programmes are promoted successfully at dealer level.
• Coordinate and drive dealer PR activity. • Promote on and off-site events, manage dealer support, track and evaluate return-on-investment. • Integrate digital marketing into local Retailer activity through offering first class support on digital best practice. • Work closely with Regional Sales and Operations Managers to ensure we have a co-ordinated approach and support one another.
Snows Motor GroupGroup Marketing Manager
Apr. 2012 - Jun. 2015Southampton, United KingdomWithin my role as Marketing Manager for Snows Motor Group I devise and deliver all Marketing campaigns for the Lexus, Lotus, Peugeot and Toyota brands, as well as the Accident Repair Centre and our vehicle rental businesses. • Co-ordinate and deliver campaigns from start to finish so that we gain conquest (and current) customers business and assist with their vehicle needs. • Comprehensive marketing strategies for all of the brands, as well as equally comprehensive quarterly marketing and budget planners so that we keep our position as market leaders. • Close working relationships with advertising agencies to ensure campaigns are of the highest possible standard and reflect the brands. • Ensuring coverage on multiple marketing channels; online, offline, direct mail, text, radio, events, outdoor and press so that we are reaching and engaging as many potential customers as possible. • Management of separate CRM systems ensures up to date customer records and more successful campaigns, as well as enhancing customer loyalty and retention. • Copywriting and imagery skills allow me to complete most campaigns myself, which helps with time conscious campaigns that get results. • Specific B2C and B2B marketing activities guarantees we are consistent with messaging to the right audience in the right way at the right time. • Utilising different marketing channels, artwork designs, copywriting language and campaign ideas dependant on the brand I am marketing and audience we are trying to reach. I am able to achieve impressive results and meet tight deadlines with comprehensive experience of working within a team or individually, with proven record of initiatives in a variety of promotional activities. I am experienced in keeping many plates spinning and communication internally to ensure all team needs are met. I have a close working relationship with all of my colleagues and I feel that this is a very important aspect to my role as a Marketing individual.
Inbox InsightCreative and Marketing Manager
May. 2011 - Apr. 2012Southampton, United Kingdom• Marketing and communications plan • Rebrand of website, media pack, company logo and overall branding. • Creation and execution of customer email marketing campaigns • Creation of all marketing collateral • Design, produce content and manage all Inbox Insight websites (x 4) • Corporate branding and messaging • Create and execute Social Media strategy • All outbound communication - offline and online including email marketing, social media campaign, PR • Lead generation • Analytics and reporting – PPC advertising, Google AdWords, SEO
ICS SolutionsPR & Marketing Assistant
Jan. 2010 - May. 2011Basingstoke United Kingdom• Co-ordination and publishing of all customer evidence and PR – including writing case studies, writing and issuing press releases, liaising with journalists, liaising with PR agencies, to help increase awareness of ICS Solutions. • Maintain a ‘pitch book’ for the sales team which includes all published client evidence and PR including business wins, case studies, quotes, customer references, approved customer logos etc. • Introduction of social media to company, Twitter, YouTube, LinkedIn and blogs. • Assist in investigating, analysing and implementing a social media strategy for ICS Solutions, including reviewing and contributing to blogs, forums and social networking sites. • Reporting on the use of social media • Creating and executing regular newsletters and reports to internal staff, Microsoft, Partners and Clients. • Support the Marketing Manager to maintain an online presence, identifying the most effective means to promote the business online • Coordinate the generation of online content. • Maintain and write all copy for company websites • Ensuring that all marketing and sales material are updated regularly, including seminar presentations. • Maintain a competitor analysis • Support the Events Coordinator with large events • Assistance for the creation of new websites, complete rebranding of 5 new websites in January 2011 complete. • Management of Microsoft Partner network. • Creation of full case studies, liaising with clients and contractors to gain content and quotes • Management of Search Engine Optimisation, Google Adwords, PPC, and Webmaster Tools. • Management of monthly Google Analytics reports across all five websites • HTML and Content Management Systems learnt enabling website updates and HTML mailers to be sent. • Photoshop skills • Strong copywriting skills, marketing brochures, company collateral, events materials, websites, emailer campaigns, newsletters and presentations.
WetpicnicMarketing Executive
Mar. 2009 - May. 2011Winchester, Hampshire• Controlling all digital marketing, Twitter, YouTube, Facebook. • Set up, design, creation and implantation of monthly HTML newsletters and e-bulletins. • HTML and Content Management System training for 2 individuals within the company’s marketing team. • Search Engine Optimisation for the company website. • Regular blog updates. • Creation of campaigns while the company was on tour in China. • Assistance with the marketing of upcoming events and workshops
WhisperMagBeauty product reviewer and feature writer
Nov. 2007 - Dec. 2009London, United Kingdom• Writing fortnightly beauty reviews and occasional feature articles for the magazine. • Liaising with PR companies regarding products and upcoming features. • Collation of each review with appropriate photographs and web links ensuring the inclusion of ‘keywords’ to help promote the magazine. • Uploading to the online magazine using HTML. • Promotion of the website through social media, Twitter, Facebook, Stumble Upon, Delicious.
IDS UKBusiness Development Assistant
Oct. 2005 - Dec. 2009Southampton, United Kingdom• Assisted with all company marketing, rebranding across the whole company, websites, brochures, mailers and all company collateral. • Contribution to all digital marketing activities – Twitter, Facebook, Blog and e-bulletins • Developing new online website, www.leaflets2u.co.uk • Assisting with all PR activities, including writing weekly newsletters, helping with press releases, and assisting with quarterly market research reports. • Dealing with all client enquiries. • Assisted with the launch of a new digital poster frame service • Assisting with all sales campaigns.
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