ICS SolutionsPR & Marketing Assistant
Jan. 2010 - May. 2011Basingstoke United Kingdom• Co-ordination and publishing of all customer evidence and PR – including writing case studies, writing and issuing press releases, liaising with journalists, liaising with PR agencies, to help increase awareness of ICS Solutions. • Maintain a ‘pitch book’ for the sales team which includes all published client evidence and PR including business wins, case studies, quotes, customer references, approved customer logos etc. • Introduction of social media to company, Twitter, YouTube, LinkedIn and blogs. • Assist in investigating, analysing and implementing a social media strategy for ICS Solutions, including reviewing and contributing to blogs, forums and social networking sites. • Reporting on the use of social media • Creating and executing regular newsletters and reports to internal staff, Microsoft, Partners and Clients. • Support the Marketing Manager to maintain an online presence, identifying the most effective means to promote the business online • Coordinate the generation of online content. • Maintain and write all copy for company websites • Ensuring that all marketing and sales material are updated regularly, including seminar presentations. • Maintain a competitor analysis • Support the Events Coordinator with large events • Assistance for the creation of new websites, complete rebranding of 5 new websites in January 2011 complete. • Management of Microsoft Partner network. • Creation of full case studies, liaising with clients and contractors to gain content and quotes • Management of Search Engine Optimisation, Google Adwords, PPC, and Webmaster Tools. • Management of monthly Google Analytics reports across all five websites • HTML and Content Management Systems learnt enabling website updates and HTML mailers to be sent. • Photoshop skills • Strong copywriting skills, marketing brochures, company collateral, events materials, websites, emailer campaigns, newsletters and presentations.