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Work Background
EDC squaredCo-Founder
Mar. 2023Dubai, United Arab EmiratesOur mission is to drive #socialimpact through everyday content. We believe anyone with a phone can be a content creator and monetise that content. We also believe brands have a social responsibility these days and should therefore market in a morally responsible way. We are solving for the main challenge brands have these days - authentic content at scale. Everyday Creators, Everyday Creative. #mission #edcsquared
ASKWHOBoard Advisor - CMO
Jul. 2021
Traffic ConeFounder
Mar. 2020Helping tech, fitness, health and wellness companies succeed in a digital world. From digital marketing and branding, to PMF and business strategy. There are 2 things we know all about at Traffic Cone... ...the digital world...and the tech/health/fitness/wellness world. (I know, technically that's 5 things).
CareemHead Of Digital
Mar. 2019 - Mar. 2020Dubai, United Arab EmiratesResponsible for all digital marketing across Careem’s network of 15 markets across Middle East, North Africa and Asia. This includes a full funnel holistic approach to marketing across the business, including performance, brand, content and analytics. Main task has been evolving the digital marketing department from that of a start-up, to an industry leading global player. This includes building the team, driving industry first innovation, developing best practice processes, and relationship building across all levels of the business. Key relationship holder with all key global partnerships, including Google, Facebook, Snap and Twitter. Responsible for leading JBPs with key partners, covering all touchpoints across the business including tech, product, digital and operations. Fully believe in a collaborative way of working across the industry. There is plenty of opportunity out there for every brand to succeed. Always open to discussing the industry, digital, marketing and business challenges...
Socialize AgencyDigital Media Director
Jul. 2016 - Mar. 2019Dubai, United Arab EmiratesHead of Digital for MENA's largest independent digital agency Socialize - Recently helping lead the company to a partnership with the awesome global network We Are Social!! Responsible for developing and driving the overall media output for Socialize independent. This includes... - Instrumental in driving a global partnership with the network We Are Social. This involved evolving the agencies digital media offering, client portfolio and profitability, as well as developing a detailed agency business plan and P&L forecast.
- Overall responsibility for digital marketing strategy, planning, and buying across the agency's portfolio of clients.
- Responsible for media P+L and strategic oversight of 25+ agency accounts, as well as Media Team of 6+ members.
- Senior client contact for key agency accounts including Fitness First, Mercedes and OSN across the MENA region.
- Involvement in award winning FB ChatBot campaign for Mercedes, utilizing the latest in-market technology to drive bottom line business results.
- Introduced a suite of planning, reporting and execution tools, as well as much needed internal processes across the agency.
- Lead the agency thought leadership communication across all clients and agency partners.
OMD InternationalDigital Associate Director
Jul. 2014 - Jul. 2016- Responsible for developing global digital strategies for market leading alcohol brand across 24 markets globally.
- Lead the development of regular agency POVs and best practice guides across all digital hot topics, working directly with the most senior members of OMD International.
- Created and ran extensive digital training for 50 local client brand managers. The training has been rolled out to 5 other client teams across the agency and is now used as agency best practice.
- Created ‘Culture Club’ internal initiative, winning the best internal initiative award across the whole OMD, PHD and OMG international network.
Starcom MediaVest GroupDigital Account Manager
Oct. 2012 - Jul. 2014London, United Kingdom- Helped major tech brand bring their first ever E Commerce site to market, and planned cross channel campaigns to drive ROI across all products.
- Drove record breaking acquisition figures for major credit card issuer through pro-active management of all digital channels and introduction of DRTV.
- Responsible for successful pitch for major budget airline, resulting in digital activity across 12 European markets.
- Member of Impact team responsible for driving cultural and working improvements throughout the business. This involves regular presentations and meetings with the SMG board.
TMP MagnetSenior Media Planner
Jan. 2011 - Oct. 2012265 Tottenham Court Road• Account Director for 3 blue chip clients, including a major international logistics company, with responsibility for all aspects of planning, buying, implementation and strategic direction across search and print media worldwide.
• Management of 2 media executives and 1 media administrator.
• Responsibility holder for planning media worth a total of £7 million across on and offline mediums for major clients. All clients have experienced improved ROI as a result of these plans.
• Driven additional £500k internal revenue through media negotiation and buying.
• Excellent relationships built with senior clients and publishers.
TMP MagnetMedia Planner
Jun. 2010 - Jan. 2011265 Tottenham Court Road• Successfully pitched Google Maps campaign to major car brand.
• Managed several research projects, all of which resulted in incremental revenue driven through additional creative projects.
• Driven uplift in call volume across all clients in a print directory landscape that is declining in usage year on year through. This was achieved through advanced and innovative planning using Mosaic, Acorn and internally developed systems to ensure a competitive presence is achieved where consumers are searching.
TMP MagnetSenior Media Executive
Jan. 2010 - Jun. 2010• Management and implementation of an on and offline directory media campaign for a blue chip automotive client, involving 250 individual media plans across the network
• Drove uplift in call volume of 35% yoy with implementation of new impactful creative for a major windscreens brand.
• Sole contact for 2 accounts totaling almost £1million in billings.
TMP Worldwide UKMedia Executive
Mar. 2009 - Jan. 2010Chancery Lane
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