CareemHead Of Digital
Feb. 2019 - Mar. 2020Dubai, United Arab EmiratesResponsible for all digital marketing across Careem’s network of 15 markets across Middle East, North Africa and Asia. This includes a full funnel holistic approach to marketing across the business, including performance, brand, content and analytics. Main task has been evolving the digital marketing department from that of a start-up, to an industry leading global player. This includes building the team, driving industry first innovation, developing best practice processes, and relationship building across all levels of the business. Key relationship holder with all key global partnerships, including Google, Facebook, Snap and Twitter. Responsible for leading JBPs with key partners, covering all touchpoints across the business including tech, product, digital and operations. Fully believe in a collaborative way of working across the industry. There is plenty of opportunity out there for every brand to succeed. Always open to discussing the industry, digital, marketing and business challenges...