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Work Background
Bayer Middle East FZERegional Marketing Operations Manager - Bepanthen
Mar. 2025
Bayer Middle East FZERegional E-commerce and Mass Market manager
Dec. 2021Dubai, United Arab EmiratesLeading on negotiations and implementation with local customers across key Middle East markets. • Adaptation and execution of toolkits including content, placement and availability across all key e-commerce customers (bricks & clicks, marketplace, aggregators & pure play) in the Middle East. • Monitoring and driving corrective actions of the Profitero dashboard KPIs across key customers. • Monthly monitoring of sales performance and driving key actions with e-commerce customers to deliver sales targets outlined. • Developing and implementing customer-specific activations and promotions targeted to unique shopper profile of each customer in the e-commerce journey. • Implementing quarterly calendars and reviews with the key accounts team for key customers based on annual business plans. • Managing customer investments and ensuring proper KPI placement to achieve the set ROI targets. • Working with local trade marketing managers to ensure offline/online alignment with key customers. • Owning the process of working with the distributors and/or key account managers in each market to drive results and achieve targets set for the mass market channel. • Monitoring performance of distributors and/or internal sales teams by tracking sales, developing and implementing corrective action plans. • Monitoring of Perfect Store KPIs for mass market to ensure visibility priorities are being delivered in the market. • Alongside the local trade marketing managers, developing and implementing customer-specific activations and promotions targeted to the shopper profile of each customer in the mass market journey. • Alignment of all key stakeholders (including logistics, finance/trade marketing, sales teams) in the business to ensure that stocks are properly managed for the sales plans and that budget adherence for planned spends are in place. • Tracking and analyzing market share performance to drive key actions
AmazonCategory Manager - Beauty
May. 2017 - Dec. 2021United Arab EmiratesBeauty vendor manager at Amazon.ae Develop and execute vendor management strategies to enhance selection, drive profitability, and improve customer satisfaction. Cultivate and maintain strong relationships with vendors, negotiating terms, pricing, and promotional opportunities. Analyze sales data, market trends, and competitive insights to make informed business decisions and drive continuous improvements. Collaborate with internal teams such as Supply Chain, Marketing, and Finance to align on business goals and drive operational excellence. Drive innovation by identifying new product opportunities and working with vendors to introduce exclusive and unique offerings. Lead vendor performance reviews, track key performance metrics, and proactively address any issues to ensure a seamless customer experience. Participate in cross-functional projects to improve processes, enhance vendor relationships, and contribute to the overall growth of the business.
Souq.comCategory Manager
Aug. 2014 - May. 2017
Citibank UAEAdvertising Coordinator
May. 2011 - Jul. 2011- Collaborated with marketing to create new ideas for campaigns to support lead generation efforts. - Conducted Market Research - Set up advertisements based on the research
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