CHERIE COHEN - Head of Marketing & Strategy, Magickwoods Exports Private Limited

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Work Background

JPMorgan Chase & Co.Vice President, Marketing Partnership Lead

Mar. 2022 - Dec. 2023Toronto, Ontario, Canada> Played lead role in successful RFP bids for Scotiabank ($25M) and MLSE ($10M) > Managed National Member Partnerships of: Restaurants Canada, Retail Council of Canada, TouchBistro, FreshBooks, Meridian Credit Union and Servus Credit Union > Developed new National Brand strategy to reposition JPMorgan Chase in Canada as Chase Payment Solutions

CanadaHelpsVice President, Fundraising Marketing & Communications

Sep. 2018 - Apr. 2020Toronto, Ontario, CanadaA Registered Charity & Social Enterprise - CanadaHelp provides the best fundraising technology for all charities. With a mission to inform, inspire and connect charities and donors, and the causes they care about. > Lead Digital Payment Platform strategy for over 15K charities, increasing donation revenues by 250% (2018), 325% (2019), 200% (2020), including virtual event module > Authored National Canadian 2019 Giving Report white paper on state of fundraising trends in Canada > Created ground-breaking Partnership funds for seriously marginalized demographics: Seniors Care Fund / End Hunger Fund / Indigenous Fund

IndspireDirector, Marketing & Digital Fundraising

Aug. 2017 - Sep. 2018Toronto and Oshweken, Ontario, Canada> Developed Public Outreach Fundraising strategy yielding $2.3Laucnhed Million > Developed Digital Partnership to engage remote Indigenous Youth by securing $6Million/3-year from each of TD Bank and CBC > Launched monthly donation function, increasing donations by 72% in 3-months

MiraclEggzChief Fundraising & Empathy Officer

Jul. 2017Toronto, Canada AreaMiraclEggz is a Brand and Fundraising boutique consultancy for corporate and non-profit organizations, focused on building brands, communication strategies and expanded digital footprints, to amplify corporate social responsibility, sustainability and public and community engagement. MiraclEggz was created whilst Cherie was on an extended twin maternity-leave back in 2016. Some recent key projects: > Created national Holiday Hamper fundraising campaign generating over $600 per hamper in 2018, increasing to over $850 in 2019, plus $82K in cash donations and corporate partners of Nestles, Pampers, BandAid, Oyaco, Starbucks > Developed innovative Warrior Healing Circles national support groups for fertility patients, pivoting to online with Covid (Global TV News feature story) > Integrated GoFundMe digital campaign together with virtual BINGO, Mother's Day and Father's Day online auctions to raise over $64K for frontline worker meals and new life-saving neonatal and paediatric intubation machine > "Building Community to Action ESG Change" Speaker and Moderator at Canadian National Recycling Summit on - Jasper, AB (2019) Big Hearts. Building Community. Championing Change.

McMaster UniversityCourse Developer & Instructor - Certificate in Digital Marketing

May. 2016 - Feb. 2017Hamilton, ON

WWF-CanadaNational Director, Fundraising MarCom & Digital

Nov. 2012 - Nov. 2015Toronto, Canada Area• Primary Brand Champion responsible for global brand reputation and corporate image in the Canadian market, with line-sight back to WWF–International • Responsible for all internal and external Corporate and Strategic Brand Communications, including all omni-channel digital content development, media and related PR activities and President/CEO briefings • Lead global organizational need for SEM and SEO agencies, resulting in oversight and management to maximize revenues and return on investment • Lead the creation of a global eCommerce platform, increasing checkout conversions (17 to 62%) and adding $1.2Million in annual Canadian revenues • Successfully implemented Google Grant SEO program across WWF • Lead new Digital Media Brand Strategy for WWF globally, including the addition of a new media buying agency partner • Drove Strategic Brand direction for global Marketing & Public Engagement campaigns: Arctic Home with Coca Cola across 9 global markets; Sustainable Seafood with retail partners of Loblaw, Marks & Spencer and Selfridges (UK), Golden Fresh (Malaysia), National Sweater Day (Loblaw), Great Canadian Shoreline Clean-Up (Vancouver Aquarium) and Schools for a Living Planet • Event Committee Chair for 2013 & 2014 Panda Ball Gala, exceeding revenue budget goals by over 45% • Cultivated key corporate multi-year funding relationships with: RBC Foundation, Loblaw, Coca Cola, Lindt and Fairmont Hotels • Provided leadership to high performance integrated team of 22 with oversight for the Communications, Digital, Social Media, Marketing, PR & Events (17 in Toronto; 1 in Halifax; 2 in Quebec; 2 in Vancouver) 2014 Finalist – Governor General’s Canadian Leadership Conference

Alberta Beverage Container Recycling Corp (ABCRC)VP, Marketing, Communications & Government Relations

Feb. 2009 - Jul. 2012Alberta Beverage Container Recycling Corporation (www.abcrc.com ) is the provincially incorporated product steward and collection system agent for all used beverage containers. Covered by the Environmental Protection and Enhancement Act, through the Beverage Container Recycling Regulation, ABCRC manages the system that collects and recycles all used beverage containers from bottle depots on behalf of over 200 manufacturers who sell beverages in Alberta. • Successfully developed 3 year digital social marketing strategy to increase provincial recycling rate from 70% to over 85% (goal reached by end of 2010 vs end of 2011) • Lead development and implementation of 360-degree eCommerce tool for consumers, independent recycling depot owners and all global and Canadian beverage manufacturers • Successfully launched Facebook interoperable site (www.dontbeatosser.com), rebranded corporate website (www.abcrc.com), QR (quick response) codes and geo-targeted online advertising • Developed integrated province-wide Retail Communications strategy (CPG and C-store) and sustained PR efforts • Lead 3 global quantitative and qualitative research efforts, resulting in Communication strategy to roll-out Milk/Cream into Alberta recycling system (first jurisdiction to do so in North America) • Successfully developed School Recycling program, Elementary to Post-Secondary, receiving endorsements from Hon. Ministers Hancock (Education) & Renner (Environment) • Executive member of ABCRC Management Team and Corporate Social Responsibility (CSR) Board committee; built high performing 23+ member team and served as media key first contact • Owner of P&L $5Million not-for-profit budget full accountability for financial and budgetary metrics AWARDS: Nominated Globe & Mail’s Top 40 Under 40, City of Calgary Environmental Leader, Alberta Emerald Environmental Award and 2011 IABC Gold Quill Advertising Award, 2012 Anvil Award for Best Campaign and Best Social Media Campaign

ZipLocalDirector, Digital Marketing & Sales

Jul. 2007 - Nov. 2008Formed by the merger of redCity Search Company and Zip411.net, ZipLocal Inc. (TSX-V: ZIP) is Canada's new online search directory that provides a rich, user-defined local search experience. ZipLocal provides relevant search results from over 1.3million businesses with maps and capability for users to review, rate and tag business listings. ZipLocal is focused on creating the most comprehensive and engaging search experience at the neighbourhood and city-wide level. • Lead in start-up phase, strategic and creative direction for all SEM and SEO, increasing site traffic by 200% and online user community engagement by 150%, inside of first 9months • Responsible for both oversight and performance management of external SEM and SEO agency (initially), and then internal SEM and SEO hiring and corporate strategies and revenue results • Developed strategic partnerships with large global and national brands to leverage their respective vertical strengths (Google, Lavalife, Fairmont Hotels, CNN, Rogers Media, MetroNews) • Successfully developed National Contact Centre Sales strategy, National Sales Training Program and all Sales Advertising Collateral to support these efforts, including managing in-house creative team • Successfully executed national Public Relations activity, including media briefings, writing media releases and conducting live on-air TV/radio interviews

Rogers Communications Inc.Sr Marketing Manager - Brand Communications

Jan. 2005 - Jun. 2007• Successfully led Yahoo! Canada and Yahoo! USA partnership to deliver largest co-branded internet broadband service in Canada and most profitable Rogers Cable product, including content development for www.rogers.yahoo.com • Led development of Marketing Communications annual strategic plan for Rogers Hi-Speed Internet business, including brand development and sales advertising (mass, direct, online and retail POS) • Successfully developed and managed large-scale CRM and Contact Centre activities to drive acquisition, retention, cross-sell and upsell activities, including the use of segmentation, profiling and propensity models (yielded acquisition direct mail response rates of 10-13% and over 91% customer Retention rates) • Identified and led quarterly research and communications measurement initiatives, working with internal teams and external market research vendors • Managed integrated convergence strategy with Rogers Wireless producing most successful Back-to-School national Retail sales campaign, including exclusive live concert with Our Lady Peace at Massey Hall • Led the Rogers Cable sponsorship for Rogers Cup, Rogers Centre and National Online Gaming Championships • Managed team of 5, with full P&L for $20+Million annual budget, including 5Million active customers AWARDS: Canadian Marketing Award Bronze RSVP for DRTV

WISH Magazine - St. Joseph MediaConsumer Marketing (INDEPENDENT CONSULTANT)

Feb. 2004 - Dec. 2004