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Work Background
True FriendsIndependent Contractor of Communications, Marketing, and Customer Relations
Nov. 2024 - Feb. 2025RemoteExecuted a software migration including vendor review, transition planning, transfer of knowledge and assets, training, shareholder communications and launch management. • Led the transition from former customer management software to a modern, cloud-based system, improving operational efficiency and data accessibility. • Analyzed organizational needs to select and implement a tailored software solution for program registration, financial tracking, and document control. • Trained staff on the new system, providing documentation, and ongoing support to ensure adoption and proficiency. • Streamlined workflow processes, reducing administrative workload and enhancing the overall user experience for staff, participants, and caregivers.
True FriendsSenior Director of Marketing & Communications
Jan. 2017 - Oct. 2024Annandale, Minnesota, United StatesOversaw and executed marketing strategies to enhance brand recognition and consumer engagement for a nonprofit serving individuals with disabilities. Developed and implemented integrated marketing plans to support business objectives and stakeholder relationships. • Led a brand refresh, consolidating multiple websites into a single, cohesive digital presence, increasing site traffic by 50%. • Partnered with Development team and key stakeholders to successfully launch and surpass a $16M capital campaign, securing $17M in funding. • Implemented data-driven marketing strategies that increased new participant registrations and supported onboarding of 150+ new hires in five months. • Mentored and empowered a six-member team, fostering professional growth and creative leadership.
Saint ThereseDirector of Marketing
Aug. 2014 - Dec. 2016St Louis Park, Minnesota, United States• Assisted with crisis communication during an intensive health and human services public relations crisis, adeptly handling media and news interactions on a regular basis • Worked closely with Saint Therese stakeholders and vendors to manage and aid in the physical launch of 3 new campus locations; organized community, groundbreaking, and open house events in new cities to connect with local leaders and establish a meaningful presence in the community • Revamped branded house structure to facilitate greater flexibility for new locations; created a universal print deck featuring key organizational details over 4 months and designed print materials that could be adjusted to meet specific campus needs
• Spearheaded a brand refresh over 2 years to better represent new locations and their communities; drafted the RFP, selected a creative firm to launch the refresh, and cooperated with a web company to redesign the website Developed marketing content, handled advertising, and led communication coordination for 7 entities of an organization providing exceptional senior care. Managed website and social activities from content creation to execution.
Saint ThereseCommunications Director
Feb. 2011 - Jul. 2014St Louis Park, Minnesota, United States
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