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Yume Food AustraliaChief Commercial Officer (COO)
Sep. 2021 - Dec. 2024Melbourne, Victoria, AustraliaFormer COO at Yume Foods | Champion of Operational Efficiency, Innovation & Sustainability After 3.5 years as COO at Yume Foods, I am proud to have played a key role in transforming the way the food industry manages excess inventory. During my time at Yume, I led initiatives that not only streamlined operations but also drove significant sustainability outcomes—redistributing millions of kilograms of food and returning millions of dollars to Australian businesses. In this role, I focused on driving operational excellence, scalable solutions, and innovative business models to maximise impact for both suppliers and buyers. Leading cross-functional teams, I was able to successfully scale our technology platform, improve customer experiences, and create strategic partnerships with key players in the food industry, including Unilever, Kellogg’s, Mars, General Mills and several other large FMCGs. Throughout my tenure, I developed a deep understanding of the complexities of the food industry, working closely with suppliers to design and implement strategies that address issues like excess stock, waste reduction, and pricing optimisation. My role involved leading the charge on sustainability practices, operational efficiencies and revenue growth, and I’m proud of what we were able to achieve in these areas. This experience reinforced my passion for creating positive social impact through innovation and collaboration. It has been an incredibly rewarding chapter.
FareShareCEO Feed Appeal
Mar. 2018 - Aug. 2021Abbotsford, MelbourneChief Executive Officer
Feed Appeal (FareShare Foundation) January 2018 Present Scaled national grants program, diversifying funding sources.
Managed rebrand and integration of Feed Melbourne into Feed Appeal.
Developed strategic plans delivering significant community impact.
Aussie Farmers DirectGroup GeneralManager Export
Jan. 2016 - Mar. 2018Clayton, MelbourneGroup General Manager Export, Wholesale & B2B
Aussie Farmers Direct Group January 2016 January 2018 Developed export strategy for Asian and UAE markets, achieving significant revenue growth.
Supported group strategy to enhance operational efficiencies.
Took a greenfields project to $10M business unit
Spade and Barrow (subsidiary Aussie Farmers Direct)CEO
Mar. 2015 - Jan. 2016Tottenham, MelbourneCEO
Spade & Barrow B2B subsidiary of Aussie Farmers Direct Group March 2015 December 2015 Transformed B2B business, achieving substantial revenue growth.
Integrated business development plans supporting group strategy.
Managed successful merger and intergration into Aussie Farmers Direct
She Leads CoachingFounder
Jan. 2014Melbourne, Victoria, AustraliaI am passionate about empowering women to embrace their unique leadership style and navigate their careers with authenticity, confidence, and purpose. Through personalised mentoring, I help women at all stages of their leadership journey thrive—whether they’re stepping into a new role, navigating career transitions, or balancing the dynamic forces of career, self, and life. With over 30 years of leadership experience across various sectors—including corporate, SMEs, not-for-profit, and international markets—I’ve mentored and coached dozens of professionals and led teams of all sizes. I understand the challenges women face in the workplace and believe that true leadership comes from within. My coaching approach is centred around the belief that every woman has the power to lead in her own way, drawing on her values, experiences, and strengths. Through SheLeads Coaching, I am committed to redefining leadership—moving away from traditional models and embracing a more inclusive, authentic, and transformational approach. Leadership is not just about titles or positions; it's about creating impact, fostering collaboration, and leading with integrity. I believe in supporting women to step into their true leadership potential and become the agents of transformation within their organisations and communities. Whether through one-off focused sessions, structured leadership development, or ongoing mentorship, I provide women with the tools and strategies to step into their power as leaders. Join me on this journey to unlock your leadership potential and Lead from Within.
SecondBiteChief Operations Officer
Sep. 2013 - Mar. 2015Kensignton, MelbourneCOO
SecondBite September 2013 March 2015 Established logistics and supply chain capabilities nationwide.
Recruited and developed a national operations team, achieving significant growth.
Managed Key Account Management team
Relationship management of key external stakeholders across corporate, government, philanthropic and not-for-profit
Board reporting and management
Secured a further 3year contract with Coles Supermarkets
LIBERTY CATERING CONCEPTS PTY LTDGroup General Manager
Oct. 2011 - Jul. 2013Parkville, MelbourneGroup General Manager
Liberty Catering Concepts October 2011 September 2013 Led operations across multiple sites, achieving carbon neutrality and revenue growth.
Provided strong leadership to over 300 team members across 5 business units.
Oversaw corporate office and operational teams, driving revenue from $7M to $20M.
Stakeholder management
Urban BurgerDevelopment Director and Owner
Mar. 2005 - Dec. 2012Port MelbourneDevelopment Director and Owner
Burger Republic to Urban Burger March 2005 June 2012 Founded and developed franchise model, growing business to over $20M
Managed brand development and national business expansion.
Achieved significant ROI upon selling the business.
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