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Work Background
JRA, Part of RWS GlobalDirector of Product Design & UX
Jun. 2025Scope: 7-platform SaaS ecosystem serving 150+ enterprise clients.
• Led UX strategy across interconnected enterprise platforms
• Increased product adoption 22% through workflow redesign
• Improved retention 18% via onboarding improvements
• Implemented scalable design systems across the product ecosystem
Haan Consulting GroupDirector of Product & Experience Strategy
Aug. 2022 - Jun. 2025Directed product and UX strategy across multiple SaaS platforms and AI-driven products, helping organizations modernize digital ecosystems.
• Delivered product strategy across 15+ SaaS platforms and 40+ digital launches
• Scaled product and UX teams from 10 → 30 members
• Introduced discovery frameworks that improved product decision speed
• Integrated AI-driven workflows to accelerate design and research insights
Demetree GlobalDirector of Digital Product & Design
Aug. 2020 - Aug. 2022Owned the UX strategy for enterprise tools used across large operational teams, modernizing legacy software systems to improve usability and scalability.
• Led UX strategy across tools supporting 10K+ users (scaled to 50K+)
• Enabled 3× user growth through scalable platform architecture
• Reduced decision cycles 35% through improved prioritization frameworks
• Accelerated concept-to-launch timelines 40%
Falcon's Creative GroupDirector of Digital Product Experience
Aug. 2017 - Aug. 2020Led UX strategy and product design delivery across complex digital platforms for enterprise clients.
• Directed UX strategy across 35+ enterprise platforms
• Managed multidisciplinary teams of 30–75 designers and developers
• Increased user engagement 25% through improved UX architecture
• Reduced support needs 30% via improved onboarding and usability
Nassal3D Visual Design Manager
Nov. 2014 - Jul. 2017Winter Park, FloridaLed the design of the Sea World San Diego front entrance; developed CAD drawings that improved
efficiency and ease of installation; and ensured project completion two weeks ahead of schedule.
• I oversaw the design of 22 floats for Universal Studios within six months and led a 10-person team in
completing CAD drawings, 3-D design, and manufacturing within a challenging deadline.
• Managed Volcano Bay Water Park development for Universal Studios and led the design of the entire
water park, including the complex volcano installation, two months ahead of schedule.
• Developed 3D contour models using advanced CAD software to provide clear and precise guides for
manufacturing teams, resulting in a 20% reduction in production errors.
• Established strong relationships with high-level clients within the zoo, hotel, theme park, and museum
industries, resulting in a 15% increase in repeat business and referrals.
• Utilized AutoCAD to create comprehensive site layouts and Rhino 3-D to project detailed 3D models to
team leaders, project managers, and construction managers, improving communication efficiency
by 30%.
Advanced Recreational Concepts3D Designer Specialist Manager
Feb. 2014 - Oct. 2015Melbourne, Florida
Publix Manager/ Regional Director
Oct. 2008 - Feb. 2014West Palm Beach, Florida AreaOversaw the operations of 250 stores within Palm Beach County, Florida, resulting in a 10% increase in
overall sales and a 15% decrease in customer complaints.
• Managed a team of over 5,000 employees, including department managers, assistant department
managers, vendor merchandisers, non-management roles, and general managers. Implemented
training programs that resulted in a 20% decrease in employee turnover and increased employee
satisfaction by 25%.
• Developed and implemented strategies to improve efficiency across all districts by analyzing
performance metrics. Achieved a cost savings of $1 million annually through optimizing staffing levels
and streamlining processes
• Executed efficient opening, closing, and shift change functions to uphold operational standards each
day, leading to a 20% increase in customer satisfaction ratings.
• Strategically staged merchandise and maintained a fully stocked sales floor, resulting in a 15% boost
in impulse sales and revenue.
• Collaborated with the sales department and marketing team to devise innovative opportunities for
brand awareness across various marketing and sales channels, contributing to a 10% increase in
overall brand recognition.
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