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Work Background
FreelanceBusiness Consultant & Coach
Oct. 2023Copenhagen, Capital Region of Denmark, DenmarkI specialize in unlocking organizational growth by blending impactful communication strategies with bold, actionable business solutions. With 17+ years of international experience, I empower leaders and teams to excel through frameworks that drive measurable results and sustainable performance. I think big, act fast, and have a proven track record of creating communication and people strategies that ignite performance. Recognizing the critical role of leadership in organizational success, I have designed science-backed frameworks that empower executives and teams to achieve sustainable performance. By combining modern psychology, stress management, and leadership practices, I’ve facilitated workshops for C-level executives across Europe, the US, and MENA, resulting in improved organizational well-being and efficiency. My work consistently delivers tangible outcomes: a 40% boost in brand visibility, a 32% increase in talent acquisition, and up to 20% performance gains across diverse markets. Beyond numbers, I am deeply committed to fostering well-being and transformation, ensuring lasting impact for both individuals and organizations. My forces: Communication Strategy | Leadership Development | Business Growth | Corporate Storytelling | Employee Performance | Self-awareness & Well-being | Concept Development
VoluntāsPerformance & Well-being Management Consultant
Oct. 2022 - Sep. 2023Copenhagen, Denmark
VoluntāsSenior Associate
Jan. 2022 - Oct. 2022København, Hovedstaden, Danmark
VoluntāsAssociate
Sep. 2020 - Jan. 2022København, Hovedstaden, DanmarkIncreasing meaningfulness for human beings and organizations. We help organizations uncover their full potential and anchor it internally and externally – fostering meaningful work and meaningful brands.
Freetrailer Group A/SHead of Communication
Feb. 2019 - Sep. 2020As Head of Communications, I was responsible for developing a cohesive communications strategy, creating, delivering, and evaluating campaigns and activities ensuring effective positioning and promotion. Results: By developing a combined communication strategy, a 40% increase in Freetrailer’s brand awareness was achieved in the Scandinavian market.
The implementation of an Employee Development Map increased retention and ignited growth among employees (survey measured). Successfully developed client concepts based on collected data, benefiting customers, clients, and Freetrailer. Clients IKEA, ILVA, EDC, Silvan, Elgiganten, ICA Gruppen & Pelican Self Storage
Freetrailer Group A/SExecutive Coordinator & PA
Oct. 2017 - Feb. 2019CopenhagenFreetrailer is listed at Spotlight Stockmarket (within Sharing Economy) I functioned as PA for the Management team and board, with everything that entails eg. being exposed to challenging operational and technical systems while navigating in a high-paced environment. Simultaneously, I was hired to handle all internal and external communication and PR.
ARCH Copenhagen Head of Communication & Branding
Apr. 2016 - Aug. 2017Copenhagen Area, DenmarkBuilding a brand from scratch is hard work but building a brand which within a year had to reach international standards, was a challenge I had never had before. Responsibility Build appropriate communication and branding strategies, utilizing industry awareness to provide strategic guidance on core messaging Led and motivated ARCH PR & Branding team, consisting of 5 people Recruiting team members and establishing team structures Project manager on MTV and Möet Hennessy’s annual event Training employees and leaders through performance workshops Drive engagement and cultivate employees through 1:1 conversations and personal growth development plans Client-responsible and stakeholder management Clients MTV, Möet Hennessy, The Royal Family, Marc Jacobs, SAND Results Successfully built a high-performing team which resulted in Arch achieving international awareness and recognition after one year and a positive bottom line after 14 months. Strengthened my leadership capacities and further built on my interpersonal skills, enabling me to engage & motivate employees to increase performance
Sunrise A/SProject Manager
Jun. 2015 - Apr. 2016Hillerødgade 30B, København NSunrise is an international full-service agency, specializing in developing and creating unique solutions that are tailor-made to the specific needs of the clients. Responsibility
Project lead on serval major projects e.g., brand campaign for CBRE Campaign planning and execution across various touchpoints
Co-creator of radio and TV commercials e.g., Fona and KIWI
Developed and calculated project plans and budgets Secured an efficient and cost-optimal process
Created and published newsletters Co-developer/support on branding and media strategies Clients
CBRE, Goldsmith, BRFkredit, Kokkedal Slot, KIWI, Fona, and Aberdeen Results Supporting Project Lead of Goldschmidt Holding’s new global website and booking platform by developing concept frameworks, interviewing stakeholders, and creating internal and external communication. For several of our clients - both B2C and B2B brands, we developed branding and marketing strategies based on data-driven insights, so the creative outcome matched the KPI expectations.
Mint CopenhagenProject Leader
Apr. 2014 - Jun. 2015Købmagergade 23, København KMint Copenhagen is a full-service communication & marketing agency that specializes in creative solutions to increase business awareness by crafting strategies, developing unique campaigns, and emotional experiences to ignite end-user. Responsibility
Developing project plans, budgets, and cost-optimal processes
Creative and establish TV commercials incl. budgeting Concept pitches for national and international clients Project Lead on several international MTV music events Planned and executed Nickelodeon’s Nordic “Customer Trends” Co-responsible for branding and communication strategies to clients e.g., Viacome, MTG, and Disney BookClub Clients
MTG, MTV, Nickelodeon, Disney DK, Star Stable, and Diageo Gain Achieved great results on various campaigns and faster ROI on the ads - high positive feedback from clients. Written creative briefs e.g., to MTV including competitive analysis, research, budgets, etc. Successfully completed serval co-creation projects and events with MTV e.g., project lead on MTV Europe Music Award DK.
Conceptualized and developed commercial partnerships between media houses, customers, and Mint Copenhagen.
ViacomMarketing Assistant
May. 2013 - Sep. 2013Vestergade 10A, København KViacom Denmark – Internship Viacom is one of the largest mass media companies in the world with interests primarily in cinema and cable television. The most recognized and popular TV channel in Viacom's portfolio is MTV. I had the pleasure of taking my internship at MTV headquarters. MTV is the world’s largest television network and the leading multimedia brand for the youth aged 15-25. Main responsibilities: - Coordinate B2B & B2C marketing activities
- Planning and coordinating MTV's annual event at Roskinde Festival incl. budget planning and PR
- Analysis of KPI performance offline/online - Strategic & tactical planning
- Online marketing in terms of SoMe, optimizing B2B website (WordPress), media planning
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