FiscalNoteSenior Manager, Demand Generation
Apr. 2016 - May. 2017Washington D.C. Metro AreaFiscalNote (NOTE) provides government relationship management software to enterprise and SMB organizations. I was in the first 100 hires cohort. In this role I successfully built up the demand generation and marketing operations team from the ground up, while reporting directly to the VP of marketing and managing a team of marketers.
Significant initiatives I led included a lead-to-close process, nurturing and scoring system, attribution model, and campaign management process. My team also managed digital marketing channels including search, web, and social media campaigns.