CE PrincipalDirector of Branding, Marketing and Product Design
Nov. 2017 - Sep. 2021New York CitySr. Designer and Brand Art Director for Luxury Home, Beauty, and Lifestyle Products As part of a collaborative and forward-thinking team, I specialized in the development and ideation of luxury home, beauty, and lifestyle products that elevate the consumer experience. Our work spans product creation, brand identity, and strategic marketing, ensuring that every design and campaign communicates a sense of sophistication and exclusivity. Product Development and Ideation for Luxury Lifestyle and Beauty Products: I was involved in every stage of the product development journey—from initial brainstorming to final execution—creating products that marry beauty, function, and luxury. With a keen understanding of the luxury market, we design with precision, ensuring that each product is not only innovative but also exudes a sense of opulence and quality. Whether designing home fragrances, skincare items, or exclusive home decor pieces, we focused on offering products that elevate daily life while remaining aligned with the refined sensibilities of high-end consumers. My approach to brand identity development is rooted in the understanding that luxury brands require an elevated and consistent visual language. I aimed to create a cohesive brand story that resonates with discerning consumers, emphasizing values like sophistication, sustainability, and craftsmanship. In parallel, our marketing strategies are designed to reflect the exclusivity of luxury products, focusing on creating a seamless experience across digital platforms, high-end events, and exclusive partnerships. We position the brand as one that represents not just high-quality products but a lifestyle, carefully crafted to appeal to consumers who seek both beauty and purpose in the luxury home product category. This thoughtful approach to marketing and branding ensures a deep emotional connection, aligning the product with the aspirational values and tastes of a luxury-driven audience.