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Work Background
Hokua Hawaii Realty LLCRealtor
Dec. 2023Oahu
Glass House Brands Inc.CREATIVE DIRECTOR
Nov. 2020 - Jan. 2022Los Angeles, California, United States• Direct the creative team and outside vendors across product development, packaging design, promotions, social media, photography, video, marketing campaigns, and events.
• Spearhead multiple independent and collaborative projects from initial planning and scheduling through implementation, with a focus on meeting deadlines and budget constraints.
• Conduct brainstorming sessions with the creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives.
• Review marketing objectives to develop clear strategies for internal marketing campaigns that drive motivation across business units.
• Create new content daily for design, photography, and video, handling big picture projects while making sure all the small details are accounted for.
• Present final concepts and obtain approvals for deliverables.
Glass House Brands Inc.ART DIRECTOR
Apr. 2019 - Nov. 2020• Work closely with the Creative Director, and creative team to interpret creative briefs and produce creative concepts
• Develop new packaging and product development for new brands
• Create graphics for events, flyers, banners, social media, point of sales assets, merchandise, brand collateral
• Provide Art Direction, mood boards and concepts for photoshoots
• Develop presentations for brands and corporate • Website design and development
• Photography, videography and editing for products, and brands
• Work collaboratively with vendors for retail store design, ensuring the brand presence is accounted for
Gradient Digital (Formerly Little Arrows)ART DIRECTOR & CONTENT CREATOR
Feb. 2015 - Feb. 2018Greater Los Angeles Area• Collaborated with the entire creative team to establish a unified brand understanding and voice for the company; helmed a creative audit to elevate innovation.
• Conceptualized a campaign vision, harnessing original graphics, copy, content websites, social media, and other marketing materials.
• Oversaw photography and videography for events, products, social media, and promotional materials.
• Prioritized and scheduled work and resources across engagements based on short- and long- term needs.
• Clients. Including: Thinkthin, Rodney Strong, Nature’s Bakery, Avery, Piper-Heidsieck and more.
Lumoto LLCCREATIVE DIRECTOR
Jan. 2013 - Jan. 2014• Brand development, including logo design, website, product and packaging design
• Web design and development
• Strategic consulting for sales strategy development
• Successful Kickstarter campaign • Video content for kickstarter campaign, instructional videos, user videos
Iconomy LLCASSISTANT EDITOR, PRODUCER’S ASSISTANT, PROMOTIONS AND MARKETING
May. 2010 - Nov. 2010Greater Los Angeles Area• Acted as an Assistant Editor and Producer’s Assistant for Kareem Abdul Jabbar’s documentary, On the Shoulders of Giants, with responsibility on- and off-set.
• Researched and developed promotions, marketing, and multi-media presentations for movie pitches.
• Coordinated schedules, as well as domestic and international travel arrangements.
• Achieved organizational goals while upholding best practices.
JBH Design and FilmFREELANCE GRAPHIC DESIGNER, CREATIVE DIRECTOR, OWNER
Jan. 2009Orange County, California Area• Assess the unique business goals and requirements of each client to ensure designs express ideas accurately, in accordance with organizational standards and brand expectations.
• Facilitate research to effectively provide creative direction throughout the conceptualization, design, and implementation of all projects.
• Produce visual concepts for various clients using appropriate tools, media, and technologies.
• Examine existing processes to identify flaws and create solutions that improve design capabilities.
Pacific Center for Plastic SurgeryART DIRECTOR, GRAPHIC DESIGNER, MARKETING AND MEDIA
Jan. 2006 - Jan. 2014Orange County, California Area• Translated complex health-related information into accessible designs and content across various media, such as graphics for collateral material, branding, and web.
• Developed engaging and dynamic educational and testimonial videos to provide information to targeted audiences.
• Actively investigated and generated new marketing, branding, and media opportunities.
• Led social media management, promotional strategies, e-mail blasts, and campaigns to optimize relationships within current client base.
• Planned and activated small- and large-scale events.
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