Grand Rapids Area Chamber of CommerceCommunications and Digital Marketer
Apr. 2016 - Jul. 2017Grand Rapids, Michigan• Strategize and execute digital marketing campaigns for events and programs, including social media, video promotion, and advertising • Continue creative ideation and coordinate application of web development and strategy in order to increase traffic and conversions • Grow engagement on the Chamber’s social media pages & implement social media strategies and plans that advance the organization’s strategic goals • Track & analyze all digital data, including social media, website, & SEO, to improve & increase engagement to reach desired goals • Produce creative, business & advertising copy for Chamber publications, which includes researching,
interviewing, writing, editing, proofing • Create and edit content that effectively communicates the Chamber’s message in the appropriate voice for a variety of platforms and channels