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Work Background
Self-employedMarketing Consultant
Apr. 2024Chicago, ILIn my role as a Marketing Consultant, I work closely with organizations to evaluate and improve marketing strategies, operations, and team structures. By establishing new marketing tech stacks, processes, and analytics, I provide strategic insights to enhance and implement go-to-market campaigns. Clients include Marquee Development, Edgewater Castle FC, and San Diego Wave FC.
Chicago Fire FCDirector of Marketing
Feb. 2023 - Dec. 2023Chicago, Illinois, United States
Chicago Fire FCSenior Manager, Paid Media
Sep. 2021 - Feb. 2023Chicago, Illinois, United StatesOwn all of digital marketing, including design, execution and optimization of ROI-focused and branding multi-channel campaigns
Manage agency for select campaign execution while building and training an in-house digital marketing team.
Cross-collaborate with content and creative teams to improve email graphics and digital ad designs based on engagement insights and campaign performance.
Actively monitor and analyze marketing performance to best optimize spend and provide regular reporting to leadership team, including creation of multiple dashboards.
USA FootballSenior Manager, Product Marketing
Jan. 2021 - Sep. 2021Strategize, formulate and review campaign blueprints and plans to ensure alignment with business objectives.
Facilitate and collaborate with all other departments to develop and execute Go-To-Market campaigns for all USA Football products and programs.
Lead and support the Product Marketing team with marketing activities, traditional advertising and resource development for the Consulting Sales team.
Oversee project management, campaign analysis, and optimization for Product Marketing activities.
USA FootballBrand Manager
Aug. 2019 - Jan. 2021Indianapolis, Indiana AreaFocused on products, programs and/or services that support Commissioner, Administrator, Athletic Director audience segments.
Managed several marketing programs that support our programs and partnerships, including the lead generation experience for new and existing customers, SEO/SEM strategy and execution, and build testing framework to enhance email and ad performance.
Collaborated with creative director on overall brand look and feel of products and programs directed to the administration audience.
USA FootballSenior Coordinator, Email and Digital Marketing
Nov. 2018 - Aug. 2019Indianapolis, IndianaDrove awareness for USA Football engagement opportunities, programs, and products through email marketing.
Managed email campaigns including scheduling, designing, proofing, automation, audience segmentation and deployment.
Focused on list health and deliverability in order to improve email performance.
Managed web ads for in-house and sponsorship orders.
Assisted with additional marketing tasks as needed, including copy writing, blog CTAs, and campaign execution plans.
Davenport UniversityDigital Marketing Specialist
Jul. 2017 - Nov. 2018Grand Rapids, Michigan• Develop strategy and implement all digital marketing, including
pay-per-click campaigns, organic social media, and marketing
automation for the university’s corporate education department. • Monitor the impact of campaigns and analyze, review and report
on the effectiveness in an effort to maximize results in relation to
monthly and project-based goals. • Manage the full-scope of marketing projects, including website
reorganization, content development and management, and lead
nurturing process. • Ensure that all online marketing activities are consistent with
brand guidelines established by the Davenport University.
Grand Rapids Area Chamber of CommerceCommunications and Digital Marketer
Apr. 2016 - Jul. 2017Grand Rapids, Michigan• Strategize and execute digital marketing campaigns for events and programs, including social media, video promotion, and advertising • Continue creative ideation and coordinate application of web development and strategy in order to increase traffic and conversions • Grow engagement on the Chamber’s social media pages & implement social media strategies and plans that advance the organization’s strategic goals • Track & analyze all digital data, including social media, website, & SEO, to improve & increase engagement to reach desired goals • Produce creative, business & advertising copy for Chamber publications, which includes researching,
interviewing, writing, editing, proofing • Create and edit content that effectively communicates the Chamber’s message in the appropriate voice for a variety of platforms and channels
South Haven Center for the ArtsCommunications Manager
Jun. 2013 - Jul. 2016South Haven, Michigan• Manage, develop, and communicate integrated marketing strategies and operations for active local cultural organization. Continue to track and analyze marketing campaigns. • Responsible for all communications, including media relations, internal communications, promotional campaigns for events, and crisis management. • Build and mobilize collaborative relationships with area social, civic, and educational organizations to produce successful community outreach. • Supports Executive Director in all other organizational aspects, including business development communication, talent recruitment, multimedia documentation, and donor relations. • Serve as the liaison to external groups to drive promotional campaigns for individual events and to provide appropriate information in event of a crisis.
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