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Work Background
J.D. William's DistilleryOwner
Jul. 2023Amsterdam, North Holland, Netherlands
J.D. William's Whisky BarOwner
Nov. 2014 - Mar. 2025Amsterdam Area, NetherlandsNestled in Amsterdam’s beautiful Jordaan neighborhood, J.D. William’s is a concept bar that focuses on whisky, whisky cocktails and gourmet Asian-fusion style bar food in an industrial chic setting. Our aim is quite simple: we want to spread our passion for whisky! Whether you are an expert looking for one of Scotland’s rarest single malts or a novice looking to try whisky for the first time, J.D. William’s is the place. We serve all of our whiskies in Glencairn crystal tumblers with water at its side. At J.D. William’s, quality over quantity reigns supreme. The full bar experience is what completes our concept. Our kitchen is a big part of what we do, serving gourmet Asian-fusion bar food. It is the perfect complement to our drink menu. Check us out when you are in our neighborhood. We won’t turn you away for ordering a rum and coke instead of a whisky. But isn’t it time you tried?
Bounce House StudiosOwner / Creative Director
Jun. 2011Amsterdam Area, NetherlandsBounce House Studios is owned and operated by experienced music veteran Daniel Watts (aka DK Watts). He has worked for nearly 20 years in the music industry as a writer, producer, dj, promoter and record label boss. He owns Bounce House Recordings, an internationally acclaimed underground house music label that has been cited regularly by many top industry "movers and shakers". His production as a solo artist (DK Watts) and with his partner Lance Leber as the (Short Bus Kids) have seen him featured in I DJ Magazine, DMC Update, Urbnet, Inhale, De:Bug and Chicago 5 Magazine. Bounce House Studios works with clients of all sizes, including online companies and established businesses. The studio is located in the heart of Amsterdam, The Netherlands and is a full-service studio that offers the following: Music Production Song composition for your advertising campaigns Published music library Sound effects and voice overs Professional mixing and mastering Music production lessons with Ableton Live DJ lessons Keep making music, not war!
DK WattsWriter
Mar. 2009Netherlands, AmsterdamEditor and English edition writer for published lifestyle book, “Amsterdam Outsiders”
Website content and creative writer for all J.D. William’s Whisky properties
In charge of all Press Releases affiliated with Bounce House Recordings music label
Copywriter, editor and proofreader on numerous freelance writing jobs
Bounce House RecordingsOwner / DJ & Producer
Jan. 2003• Write and produce electronic music under Short Bus Kids artist name for international music scene
• Promote, market and brand Bounce House Recordings transforming the label into a well recognized and respected global music name
• Develop and foster working relationships with industry contacts creating a wide network of artists for collaboration
Eagle TV SalesSales & Account Manager
Jan. 2001 - Dec. 2009• Collaborated with leading advertising agency buyers, planners and account executives in San Francisco market to ensure marketing campaigns reached 90% of targeted demographics
• Managed the Seattle, WA regional office resulting in $2 million additional revenue for the west coast region
• Spearheaded sales and advertising efforts for Presidential and California State political campaigns that helped add an additional $2 million in annual revenue
• Planned and sold online advertising campaigns for Hearst Argyle TV Group websites, one of the largest TV groups in the USA
CBS SpotAccount Executive
Jan. 2001 - Jun. 2001• Represented CBS Television stations in all major U.S. markets including two biggest national markets, New York and Los Angeles
• Achieved annually billing revenues of $2.5 million
• Negotiated media buys with leading advertising agency buyers, planners and account executives throughout the United States that contributed to steady growth of client’s quarterly revenue
KBLX 102.9FMAccount Executive
Jan. 2000 - Dec. 2000• Focused on the San Francisco market to build the KBLX radio station brand name in the local arena
• Researched and gained new business clients in the local market that contributed to a growth in advertising revenue of $20,000 per month
• Wrote creative copy for new business clients’ on-air advertising campaigns
Katz Television GroupAccount Executive
Jun. 1998 - Jan. 2000• Represented small to mid-sized television groups across the United States and helped contribute up to 40% of station’s advertising revenue
• Strategized the State of California Federal and Issue-related political campaigns to ensure that ads reached targeted demographics
• Nurtured working relationships with local advertising agencies by selling effective cost per point
KING 5 TVResearch Director
Feb. 1997 - Feb. 1998• Researched individual market behavior to identify opportunities for growth. Efforts helped increase station’s profits from $82 million (1996) to $96 million (1997)
• Presented new marketing ideas to prospective clients that contributed to 15% increase in new advertising clients
• Worked as market research project manager for 5th most profitable NBC station in the United States.
The Daily YomiuriJournalist
Jul. 1995 - Jul. 1996• Worked as a sports and music journalist for world’s largest newspaper company, the Yomiuri Shimbun
• Covered domestic and international weekend football matches. Duties included interviewing players, writing lead football story, proofreading, editing copy and layout.
• Covered high-profile events such as the J-League Championship (Japan professional football league); Toyota Super Cup (Ajax vs Gremio); Sumo Bashos (tournaments); Japan League Baseball; Tokyo Independent Rock Scene
International Master's AcademyEnglish Teacher
Mar. 1994 - Jul. 1995• Taught conversational and grammatical English to Japanese adults
• Planned and developed school curriculum
• Taught Basic French to Japanese students
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