Kellogg CompanyBrand Marketing Head
Jan. 2019 - Dec. 2021Responsible for managing and leading the marketing strategies in the cereal category (innovation pipeline and communication plans) leveraged on identifying consumer necessities & needs in 8 countries (Colombia, Ecuador, Peru, Bolivia, Chile, Argentina, Paraguay and Uruguay). • Lead multi-functional teams to deliver new product launches on time as well as developing new business opportunities for the Choco Krispies, Extra cereal and master brands. • Lead and executed several brands communication campaigns across different platforms (TV, digital media, PR and partnership marketing).
• Implemented consumer research and market trends into actionable insights for sell-in and sell-thru communication strategies.