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Work Background
L'OréalGlobal Director, Beauty Tech Services Omnichannel Scale & Success
Sep. 2024Paris, Île-de-France, FranceMy objective is to maximize value creation by building and implementing an omnichannel Profitable Deployment strategy for Beauty Tech Services (Virtual Try On, Skin Diagnostics, Product Finders, Virtual Assistants). Supporting brands and countries in building efficient activations to grow penetration, usage and value of Beauty Tech Services.
The New Retail Business SchoolFaculty Member & Ambassador
Mar. 2024Madrid, Community of Madrid, Spain
L'OréalGlobal Director, Retailer Digital Services
Aug. 2023 - Sep. 2024Paris, Île-de-France, FranceHelping brands build competitive advantages to win with Beauty Tech services in retailer O+O touchpoints.
IE Business School Executive EducationAssociate Professor - Customer Experience Management
May. 2020Madrid, Community of Madrid, Spain
L'OréalSVP Business Development & Partnerships at MODIFACE
Apr. 2020 - Aug. 2023Toronto, Ontario, CanadáModiface is a wholly owned L’Oréal Group company that provides augmented reality services for beauty brands and partners, delivering omni channel memorable beauty shopping experiences. Responsible for developing and executing the company´s growth strategy through the management of the products and services´portfolio, the development of the pricing strategy and ensuring customer success.
L'OréalOpen Innovation & Digital Services
Nov. 2018 - Apr. 2020Western EuropeDriving the roadmap for Open Innovation in Western Europe as well as the deployment of digital services in countries and retailers.
L'OréalChief Marketing Officer
May. 2015 - Apr. 2020Madrid Area, SpainReporting to the CEO I lead the team responsible of accelerating the digitalization of the business in three key areas:
- ECommerce
- Media Buying and Business Intelligence through Data and Technology
- Brand Building through Social Media and Content
DonerDigital Strategy Consultant
Mar. 2015 - May. 2015Greater Detroit AreaSupporting several accounts by developing Digital Strategies and working with internal media, production and account teams. Supporting New Business pitches.
General MotorsDirector, Global Media Strategy and Innovation
Nov. 2013 - Oct. 2014Greater Detroit AreaResponsible for global media buying and planning activities across all media and tiers and central management of GM's media agencies. Global Media Strategy and Operations, Branded Entertainment and Strategic Content Partnerships
General MotorsDirector, Global Digital Marketing Integration
Sep. 2012 - Nov. 2013Greater Detroit AreaCoordinating GM's brand digital initiatives in the international markets and providing global insights to the US digital operations
Overseeing Strategy for all brand websites within General Motors Globally, both for Big Browser, tablets and mobile devices. Managing the execution of the strategy through the Operations team globally and GM's Global Web Platform. Integrating National and retail digital advertising Globally. Servicing all brands and all regions for GM Globally
General MotorsManager, Digital Marketing and New Media
Oct. 2009 - Sep. 2012Shanghai, ChinaOverseeing Digital Marketing Strategies for all GM's International Operations outside North America.
Directly involved in developing CRM and Digital Marketing capabilities in Russia, Asia Pacific, Africa and M. East. And representing the Region in Global projects. Having fun with, among other things, setting CRM and Digital Marketing plans and budgets in Vietnam and ASEAN, researching websites in China, selecting agencies in Thailand, supporting Africa with web platforms and best practices and supporting the development of the Regional Social Media Strategy
Developing retail digital media plans (search and display) and managing performance digital media initiatives across the Region
Centralized Web operations and Digital Media. Transitioned to a centralized model to manage Metrics and Digital media performance for all markets out of the HQ in Shanghai
General MotorsRegional Manager, Advertising and New Media
May. 2007 - Sep. 2009Responsible for Digital Marketing strategies, Advertising coordination and Branding. Awarded Global Team Player for the Global Search Engine Marketing Strategy implementation in Latinamerica, Africa and Middle East.
Chevrolet Europe GmbHEuropean Manager, Dialog, DM and Digital Marketing
May. 2005 - May. 2007
Chevrolet Europe GmbHInternet and E-Promotions Project Manager
Jul. 2002 - May. 2005
DAEWOO MOTOR COMPANY, LTD.Below the LIne Marketing Manager
Sep. 2000 - Jul. 2002
Ericsson EspañaSeveral positions
Mar. 1999 - Sep. 2000Junior Product Manager (DATA products), Business Intelligence Manager and PR Manager
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