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Work Background
The LolaChief Executive Officer
Oct. 2023
The LolaCommunity & Growth Strategist
May. 2023 - Oct. 2023Atlanta, Georgia, United StatesI am honored to have been invited to work alongside the fantastic co-founders on the strategy and growth for The Lola. Together, we are shaping women-led businesses, non-profits, start-up founders and female leaders of Atlanta by providing a nurturing space for them to flourish and be true to themselves.
SageworxXR Advisor
Jan. 2023 - Oct. 2023Atlanta Metropolitan AreaAs the XR advisor for SGWX, we enable fast-moving companies to turn fractional strategic, creative and immersive services into integrated brand solutions. We’ve deconstructed and retooled the agency model with a lightweight, interwoven creative ecosystem of multifaceted thinkers, designers, and producers, deep and diverse experience and expertise, rooted in a working system designed to quickly move untethered people to align with you, get to know you, and turn greater output into more impactful outcomes.
The LolaCommunity Manager
Sep. 2022 - May. 2023Atlanta, Georgia, United StatesThe Lola is a Womxn's workspace and digital community. My key areas of focus are helping the onsite community cultivate relationships and build their support system. Providing access to the knowledge, tools/resources members need while driving membership growth along with developing intentional programming are part of my weekly responsibilities.
Create ATLCOO - Culture, Happiness & Growth
Jul. 2020 - Aug. 2022Atlanta Metropolitan AreaCreateATL is the first Public Benefit Corp providing affordable coworking, event and maker space for forward-thinking nonprofits and entrepreneurs in Atlanta's Adair Park/West End neighborhood. Through memberships in a shared work environment, I have created a place designed to connect and affect small businesses and the community with equity, accessibility, and optimism as its core tenets. Over the past two years, when physical spaces were limited, getting to spearhead the community, culture, and growth of CreateATL has been an exciting challenge. The open-air event and community space hosted 50+ unique events, with 1000's of attendees showcasing Atlanta icons like Stacey Abrams and Mayor Dickens and intimate affairs for local non-profits and the fellows of the Center for Civic Innovation. By helping local entrepreneurs on their journey, CreateATL has showcased how companies focused on people, purpose and profit can be successful.
VR AR AssociationSVP, Atlanta Chapter Community Development
Feb. 2020 - Mar. 2021Greater Atlanta AreaThe VR/AR Association (VRARA) is an international organization designed to foster collaboration between solution providers and end-users in XR that accelerates growth, research and education, helps develop industry best practices, connects member organizations and promotes the services of its members. While developing the community of the Atlanta Chapter, it was wonderful to bring locals together to learn, share and grow. Developing online forums, panels and talks online and in person were key to the group's success during my tenure.
Foundry 45Partner
Mar. 2019 - Feb. 2020Greater Atlanta AreaAs Foundry 45's first female partner, it was my mission to build out a diverse group of talent that encompassed gender and racial parity. Cultivating female talent, doubling the team's size and developing enterprise virtual reality strategies for UPS, Delta and CVENT are key highlights of my 2+ years with a great team.
Foundry 45Strategy Lead
Aug. 2018 - Feb. 2019Greater Atlanta AreaLeveraged strategic insights to build Virtual and Augmented Reality roadmaps to help Foundry 45 and its clients to continue pushing the boundaries of these growing technologies.
Invest AtlantaBoard Member
May. 2018 - Oct. 2023Greater Atlanta AreaInvest Atlanta, in collaboration with the City of Atlanta and the Mayor's Office of Film and Entertainment has launched its first Creative Industries Loan Fund to invest in independent content creators in film, music and digital entertainment. The Creative Industries Advisory Board responsibilities include reviewing, evaluating and approving all loans to designated local creators.
You Are Here - Immersive Experiences LabSr. Director of Strategy
Jun. 2017 - Jul. 2018Greater Atlanta AreaDeveloped the strategies for enterprise organizations to evolve their reality through augmented and virtual reality technologies. Created immersive experiences combining physical and digital for Porsche, Southern Company, Rheem and AT&T.
InterContinental Hotels Group (IHG®)Global Manager, Hotel Content Strategy and Innovation
Dec. 2014 - Jun. 2017Greater Atlanta Area- Managed four external innovation partners, an off-shore team of 26 and an in-house team to develop robust content for 5000+ hotels globally across 10 brands which includes: Virtual/Augmented Reality (VR/AR), 360’s, photography, video and virtual walk-throughs - Developed the strategy and implementation for using artificial intelligence (AI) to write long-form narrative content at scale - Lead the evolution of IHGs global hotel content strategy utilizing Clicktail data, Communispace research and focus group testing to validate and elevate IHGs hotel details content
InterContinental Hotels Group (IHG®)Global Digital Program Manager, Digital and Voice
Feb. 2012 - Nov. 2014Greater Atlanta Area
InterContinental Hotels Group (IHG®)Global Digital Program Manger, Distribution & Relationship Marketing
May. 2011 - Jan. 2012Greater Atlanta Area
ConsultantDigital Strategy, Content Development, Planning and Innovation
Apr. 2009 - Apr. 2011SimpleC, LLC - Digital Consultant - Atlanta, GA
Client/URL: www.SimpleC.com DesignIs Magazine - Online Editor - Atlanta, GA
Client/URL: www.DesignIsMagazine.com American Cancer Society - Digital Marketing Consultant - Atlanta, GA
Client/URL: ACS - www.morebirthdays.com MaxMedia - Digital Operations Consultant - Atlanta, GA Client/URLs: AT&T, Baker Hughes - www.bakerhughes.com, Turner - NBA - All Star Pulse Comcast, Microsoft Monumental Inc –Digital Consultant - Atlanta, GA Client/URL: Cox Communications - www.coxmedia.com
BBDO - AtlantaDirector of Digital Operations
Jan. 2008 - Mar. 2009Greater Atlanta AreaClients: REI, ING Financial, Capital One Bank, GA Lottery, BAYER Advanced, GA Power, Embassy Suites, Alliance Theater
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