TrademarkNowHead of Product
Feb. 2015 - Jun. 2021New York, New York, United StatesSold to Corsearch, Inc. in August 2020, TrademarkNow was a venture-backed (Balderton Capital, London) SaaS platform that scored the legal risks of new candidate trademarks against existing brands worldwide in seconds, using proprietary similarity AI. Guided Product from startup through product-market fit to successful sale, then integration with new parent. Established product strategy, market positioning, and innovation processes that underpinned the company's high double-digit per annum growth. Helped land and retain premier clients, drove Net Promoter Score improvement from 24 to 60+ over five years. Regular speaker on Artificial Intelligence and legal process innovation at legal/IP industry events. Using Outcomes-Driven Innovation (ODI) methods, identified key ummet user needs and product opportunity for an instant, simple, and affordable global trademark search offering. The resultant SaaS product became the Sales team’s go-to driver of “aha moments” in prospect demos, proved highly disruptive in landing premier clients like Unilever, Nestle, and Google, and was fundamental to Corsearch’s decision to purchase the company.