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Work Background
Coalition for Content Provenance and Authenticity (C2PA)Social Media
Mar. 2024 - Feb. 2025United States
TruepicSenior Communications Manager
Apr. 2023
TruepicCommunications Manager
Nov. 2021 - Apr. 2023United States
Mountainside FitnessDirector of Marketing
May. 2021 - Oct. 2021Arizona, United States→ Managed marketing budget of $55K monthly. Led direct mail campaigns: new movers, grand openings, monthly offers. → Secured events and sponsorships by partnering with third-party vendors, corporate partners, and nonprofits organizations. → Provided leadership and guidance to a team of 2 direct reports, ensuring efficient workflow.
Matthews Real Estate Investment ServicesCorporate Communications Specialist
Aug. 2019 - May. 2021→ Planned, drafted, and distributed press releases, securing 80+ media mentions in 2020. → Pitched stories to prominent media outlets (LABJ, LA Times, GlobeSt.). Built and maintained media relationships, securing interviews for leadership and agents. → Submitted firm and employees for awards, achieving accolades such as Best Bosses, Best Places to Work, and Marketer of the Year. → Supported 250+ commercial real estate agents with social media, awards, and public relations.
FirstService Residential ArizonaSenior Marketing Coordinator
Jul. 2018 - Jul. 2019Scottsdale, Arizona → Coordinated marketing efforts: Public relations, email marketing, social media, data analytics, and internal/external communications. → Planned and executed large-scale events, overseeing logistics, securing venues, onboarding vendors, and designing marketing materials. → Managed inventory budget of $10K and contributed to event budgets up to $100K.
Independent Digital Marketing Specialist
Aug. 2010 - Jun. 2018Phoenix, Arizona Area→ Provided digital marketing services to small business clients, including social media management, landing page optimization, blog writing, and creating marketing collateral. → Managed content calendars, responded to reviews, drove community engagement, and analyzed KPI’s to inform data-driven decisions and optimize results.
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