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Work Background
Wishblizz MediaBook Author and Podcaster
Jan. 2020SingaporeA Fraction of Momentary Love: Poems is now available at your favourite online bookstore in both paperback and ebook formats. Human Thesaurus podcast is on its third season (June 2023). Visit humanthesaurus.co or wherever you listen to podcasts.
IndependentIndependent Filmmaker
Jul. 2019United States
Accenture AustraliaLiquid Studio GTM Lead
Feb. 2019 - Jun. 2019Sydney, AustraliaAccenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Go-to-Market-Lead for the startup-as-a-service arm of Accenture within the Emerging Technology domain.
Responsible for providing critical business insights and executing strategies that accelerate innovation growth for clients. ✦Key Responsibilities:
➜Leveraged strategic problem-solving and project management skills to help executive leaders make informed decisions and ensure that strategy is executed quickly and accurately.
➜Supported customer in their definition of their customer market for a particular product or service.
➜Track record of developing business plans, setting and supporting delivery against objectives and key results.
➜Structured emerging technology and innovation projects from conception to scoping, funding, planning.
➜Performed follow through of projects execution and delivery status, ensuring on schedule and budget performance.
➜Understand product or service to be offered and its particular business benefit for the intended target customers. Defined value proposition and support in the development of a pricing strategy.
➜Sustain business development. Engage with the global innovation architecture arms of Accenture to pull, expand and diversify businesses.
➜Managed programs and high-profile events throughout Australia and New Zealand. ★ Key Initiatives:
✔Spearhead the establishment of innovation partnerships between Accenture and vendors, technology industry strategic and enterprise partners, NGOs to embed Liquid Studio within their go-to-market, sales and origination strategies.
✔Led innovation services to help build innovation hubs, maker spaces and other innovation-led spaces and communities for clients and internal account teams.
Accenture AustraliaLiquid Studio Lead
Feb. 2017 - Jan. 2019Sydney, AustraliaResponsible for providing leadership direction to the launching of Liquid Studio in Australia and New Zealand. Successfully turned-around operations; reposition firmed from a consultant to a forward-thinking influencer of innovation. As a change agent, transformed culture and provided an additional level of new service offerings to internal and external clients. Set an example and became an operations benchmark for new Liquid Studios in AAPAC, Europe and North America; supported them enhancing processes for managing this business within the broader organisation. ✦Key Responsibilities:
➜Provided strategy, direction and roadmap for firm’s repositioning.
➜Led team of 10 full stack engineers and data scientists known as a high-quality team who solved problems and exceeded targets.
➜Supported business development and customer conversion through the creation of innovative solutions that increased sales.
➜Secured innovation funds from internal market development budgets to ensure that products and assets developed, built and offered to clients would disrupt industries and fill gaps within various industries.
➜ Performed client business’ diagnose and developed customize innovative solutions which infused design thinking methodologies and corporate hackathons. ★ Key Initiatives:
✔Successfully led product management for emerging technology initiatives and client innovation projects. Included cutting edge inventions and concepts in the fields of mechatronics, artificial intelligence, machine learning, robotics, data science, cloud computing, future workforce, security, human-centred design, and extended reality.
✔ Secured innovation funds from internal market development budgets to ensure that products and assets developed.
EnchantVCProgram Director
Apr. 2016 - Jun. 2016SingaporeEnchant VC is an accelerator and seed fund for hardware. They specialize in helping clients enhancing their technology to take it to the mass market. Program Director responsible for setting strategy and objectives for the organization; as well as supervising the program’s progress and performance. ✦Key Responsibilities:
➜Set program’s structured, global start-up selection process, start-up onboarding and defined monitoring system and metrics. ➜Planned the programs schedules defining clear deadlines, milestones and processes
➜Applied change, risk and resource management principles when needed.
➜Generated exposure for start-ups to pitch potential investors, manufacturers, the media and industry communities by managing a range of special events, including CES Asia, RISE Conf HK, Pitch Days, and Graduation.
➜Mentored star-ups on effective communication to deliver a compelling pitch, ensuring a successful crowdfunding and marketing from launch onwards.
➜Provided a balanced perspective for the selection of startups through acceleration, incubation and investments focused on Marketing, Branding, Commercial, Social, PR and Content Strategy aspects, particularly for IoT/hardcore technologies.
➜Evaluated return on investments of star-ups and developed recommendations to VC.
➜Prepared reports and presentations.
InternetQ PLC.Business Development Manager
Jan. 2015 - Dec. 2016Singapore Elevated the company’s commercial and market position in Singapore by leveraging my network in Singapore which led me to represent Minimob at several mobile events in Asia.
Developed key customer relationships, identified new opportunities and negotiated business deals by securing opportunities in verticals that the company had not previously explored, experimenting with new accounts and mobile advertisement placements with agencies, creating new sales channels.
nanuMarketing Director
Jan. 2014 - Dec. 2015Singapore Achieved 500,000 registered users within two months of the launch of the app by targeting India and Indonesia with mobile ad buys, social media and content strategy, print and TV media and PR, and industry events to promote the company’s founder. This led to an enhanced reputation, increased visibility, improved user retention and increased the attractiveness of the business to investors.
Managed ad publishing and monetization opportunities to expand the sales pipeline and attract interest from investors.
HaxAsiaVenture Partner
Jan. 2013 - Dec. 2016Singapore Support in the startup selection process through acceleration, incubation and investments focused on Marketing, Branding, Commercial, Social, PR and Content Strategy aspects mostly for IoT/hardcore technologies
Provide consultancy services to VC partners and their startup investments, covering accelerator programming, brand marketing and PR, growth and leadership advisory.
BubblyHead of Community
Jan. 2013 - Dec. 2014Singapore Led all user community outreach and interactions which included engaging users, managing a global user base, balancing out local language and cultural norms, developing the new user on-boarding experience and producing user communication channels.
Curated content, formulated strategy, creation and analysis (audio, blog, app). Included establishing official channels to engender community trust, creating a content calendar with themes that resonated with the user base, producing radio-like promotions, facts, entertainment recordings published within the app.
Developed the product, including sound engineering for filters and effects, sticker production, engagement emails.
Represented the company and the brand at networking groups in Singapore including Mobile Monday, the Mobile Marketing Association, and technology conferences.
LoveByte Pte. Ltd.Advisor
Jan. 2012 - Dec. 2015Singapore Mentored within the areas of business development, marketing, and expansion opportunities for its Co-Founders and Investors. LoveByte was successfully acquired by migme (ASX:MIG) in 2014.
Mig33Director of Content and Creative Factory
Jan. 2011 - Dec. 2013Singapore Established the company’s content and creative function comprising a team of nine in Singapore, Malaysia and Indonesia to strategise and produce the company’s media, art assets, corporate branding, UI/UX, Avatars, virtual gifts, virtual goods, and gamification. This provided the focus, structure and processes needed to accommodate rapid growth and ensured that its marketing activities would be relevant and deliver the required return on investment.
Supported the company’s Sales, Marketing, Business Development, Product and Engineering Teams for creative communications and tactical creative campaigns, strategy and production and application development (web and mobile).
Singapore Press HoldingsMultimedia Creative Team Deputy Head
Jan. 2008 - Dec. 2010Singapore Developed and packaged editorial-creative concepts and digital programming for the company's multimedia products (STOMP, AsiaOne.com, RazorTV and straitstimes.com) by aligning them with client and partner communication/campaign needs.
Supported the editorial marketing communications initiative for SPH multimedia brands to monetise the company’s digital content.
Digital Dimension (HK) Ltd.Senior Associate
Jan. 2008 - Dec. 2008Philippines Advised on business development and new media projects in the Philippines, Hong Kong and other locations
Red Circle Technologies, now called Zamano Plc.Marketing and Sales Officer
Jan. 2006 - Dec. 2006Philippines Handled US Media Buying/Planning, Mobile Project Management, Marketing Strategies, PR
Established SMS-chat Dating Services based in the US market, responsible for the entire execution of the project (training, management, media buying/positioning), led and trained 15 service agents for the project
wishTrix Art StudioOwner
Jan. 2005 - Dec. 2008Philippines Seviced companies as freelancer/consultant for logo designs and brand management, layout newsletters and other below-the-line products like brochures, flyers, etc. Events management, PR/Communications support, web design and management Clients: 852 Recordings/DJ Ricky Stone (top 40 DJ in the world)-Hong Kong China; Gugin International Business Development-Copenhagen, Denmark; In My Womb Ultrasound, Inc.-Philippines; TravelOnline/TradingOnline-Philippines; Eastern Telecoms-Philippines; Call centre companies from Philippines and Australia
Xternal Affairs Pte. Ltd.Program Manager-Mobile TV Content
Jan. 2005 - Dec. 2006Philippines/Singapore Managed the production of (then) cutting-edge 3-episode demo for the 3G phone market in Asia and beyond (including concept development, business marketing planning, talent casting, location management, traffic coordination, production crew hiring, budget management)
Oversaw development of the new blueprint of production for mobile episode techniques and strategies
Mirant Philippines Corporation, now called TeaM Energy PhilippinesCorporate Communications Associate
Jan. 2001 - Dec. 2005Philippines Handled corporate branding management for the Philippine business unit when Mirant spun-off from its parent corporation Southern Energy
Part of the team that implemented the company’s advertising, marketing and institutional campaigns
Supervised events management for various events, both internal and external, including Presidential events. (Includes coordination and planning with external stakeholders, media, security and protocol offices, as necessary.)
Lead miscellaneous graphic design and content development for projects as diverse as: corporate newsletter, corporate coffee table book, annual calendar, corporate give away, AV production, photo coverage for Mirant attended and sponsored events – most of which won communication awards
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