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Work Background
Tretyakov GalleryHead of Masters Programme in Museum Management
Sep. 2023Moscow, RussiaLead and manage the process of creation, launch and marketing of the new master’s programme from scratch. The programme comprises the expertise of one of the biggest art museums, Tretyakov Gallery, as well as the other major cultural institutions and expertise of Moscow State University of International Relations. – Composed comprehensive curriculum and engaged best experts in the field – Curated the signings of the three-party agreement between the gallery, university and the sponsor, academic partnership programme agreement and sponsorship agreement
– Organized and facilitated workshops with internal and external content and creative teams
Vyksa FestivalHead of Communications and External Relations
Dec. 2021 - Aug. 2024Moscow, RussiaThe main challenge was to reinvent festival’s brand positioning and open it to the various audiences, partners and cultural stakeholders country-wide as well as to the locals to whom festival and other cultural initiatives seemed alien. I created brand new communications and development strategy considering new conditions making it priority to make festival a summer haven for the free-spirited. – Created and supervised the implementation of the 360 communications strategy (media relations, events, ATL, BTL, digital and SoMe, POS)
– Curated partnerships with commercial brands and NGOs that ensured extended outreach and merging of the audiences – Managed festival’s digital presence: launched brand media, new website, 4 digital projects including festival’s archive of 12 years – Selected best ticketing partners ensuring x1,5 increase in sales and monitored the whole ticketing and sales process
– Led a team of 12 managers, coordinators, production and design professionals, overseeing their recruitment, onboarding, and day-to-day management
– Prepared and launched all-encompassing development strategy for the festival and affiliated cultural institutions (artist-in-residence, cultural centre)
– Headed production of the merchandise with up to 15 positions with individual design and production techniques – Collaborated with design teams in creating new brand identity and annually updating it
– Coordinated the relations with external collaborators including 3 universities, town administration and volunteers
Vyksa FestivalCo Executive Producer
Dec. 2021 - Jul. 2022– Contributed to planning and production of over 25 diverse events, spanning music, theatre, and public art
– Collaborated with the curator, artists and production team in programming, concept creation, production and budget planning – Conducted research of the possible venues, suppliers and contractors
Jewish Museum and Tolerance CenterExecutive Director
Nov. 2020 - Oct. 2021Moscow, Moscow City, RussiaResponsible for establishing new divisions and its strategy, approving it with the Board of Trustees and major donors as well as operational management, improvement of the internal procedures and supervising exhibition research and production. – Directed the reinvention of the three-year exhibition plan in the conditions of world pandemic and logistical limitations – Led the creation of the inclusive programmes department, together with an inhouse team and board of experts, implementing holistic approach to the inclusivity in the museum
– Supervised the preparation and conduct of official diplomatic visits to the museum
– Headed the concept preparation, the team, timeframe and budget compliance and production of 2 major exhibitions, 1 digital project, 1 theatre production and 2 gala evenings – Conceptualized and launched a new series of pop-up exhibitions in the space of the permanent exhibition to help attract additional focus on Jewish tradition – Oversaw the preparation and approved the new research programme and fellowship on Jewish studies – Handled sponsor relations including formal agreements and their overall observation
– Introduced new internal instruments and practices of legal and financial compliance
Jewish Museum and Tolerance CenterHead of Communications, Events and Digital
Jan. 2018 - Oct. 2021Moscow, Russian FederationHave relaunched communications strategy of the museum that included digital presence, entertainment events programme as well as redefining key target audiences, media planning and relations. Expanded the museum's digital presence which helped all the divisions to smoothly transition into online during COVID-19. Reinvented the approach to the communication of the Jewish history and tradition through recreational and educational events and collaborations. – Led the creation and compliance of the 360 communications strategy (media relations, events, ATL, BTL, digital and SoMe, POS) – Successfully put together and headed 2 efficient teams: Communications Department and Events Department that increased online and offline attendance x4
– Curated launches of 10+ digital projects (websites, audio guides, podcasts, interactive maps and games) – Contributed to the yearly attendance growth by 20-25%
– Orchestrated the full production and artistic direction of 2 New Israeli Sound music festivals (2019 and 2021) each attended by 5000+ people
– Provided general management and curation for 5 theatrical collaborations, 10+ exhibition openings, 15+ concerts including international acts – Researched, approved and briefed the contractors for events, design, video, digital
– Compiled, presented and monitored budgets for the projects
Jewish Museum and Tolerance CenterCommunications Manager
Nov. 2016 - Dec. 2017Moscow, Russia– Increased media coverage of the museum’s projects up to 200%
– Established and maintained consistent relations with the biggest media outlets including TV and print
– Arranged media partnerships for each of the museum’s departments
– Secured free outdoor advertising by negotiating placements with the city council
– Orchestrated over 500 publications with total PR value of $625 000
Moscow State Institute of International Relations (University) MFA Russia MGIMOProjects Manager
Oct. 2014 - Oct. 2016Moscow, Russian Federation– Coordinated academic conferences for up to 1500 attendees
– Established and maintained relations with 5 international universities and think tanks, primarily from Central and Western Europe – Managed academic and diplomatic visits to the university as well as visits of the University representatives abroad – Copyrighted texts for the university website both in English and Russian
Strelka Institute for Media, Architecture and DesignCommunications Manager
Mar. 2012 - Feb. 2014Moscow, Russian Federation– Contributed to the Institute’s communications strategy and it’s overall implementation
– Produced 2 special projects with media partners including Wallpaper* Reigning in Russia Nov’2012 issue – Delivered guest management for 2 gala events with 500+ attendees including celebrities, journalists, opinion leaders, architects and designers – Produced 6 photoshoots for both print and online media
– Created content for the social media and weekly newsletter as well as press releases both in English and Russian
BBC WorldwideProducer
Apr. 2010 - Mar. 2012Moscow, Russian FederationFull-circle production of the news pieces for radio and website.
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