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Work Background
Credit KarmaDesign Director
Sep. 2019 - Dec. 2024London, United KingdomJoined the core leadership team for Credit Karma International, where we ran the UK and Canada verticals. Solving for two markets and two different sets of problems, we launched and scaled the two products into profitable businesses with millions of active users. I managed the product design team and shaped processes, workflows, and rituals around UX, research practices, design systems, short and long term planning, design advocacy, empathy building, xfn collaboration and professional growth.
BCG XUX Consultant
May. 2019 - Jul. 2019London, United KingdomBCG X launches and scales new products, services and businesses with the world’s most influential corporations. I joined a BCG Digital Ventures discovery cycle as UX lead, and helped the venture team for a major energy client move from opportunity to validated proof of concept.
&usUX and Product Consultant
Sep. 2018 - May. 2019London, United Kingdom&us is an independent innovation and transformation consultancy. Took on an interim leadership role at River Island Tech where I managed and mentored the UX teams across different streams of discovery and design, and helped to drive a more customer centric approach to the product roadmap.
Post Office LtdCustomer Experience at PO Innovation
Nov. 2017 - Sep. 2018London, United KingdomJoined the newly formed business innovation unit as design lead. I helped shape the proposition, define the end-to-end experience, and launch a new mobile offering for the financial services and travel divisions of the organisation, while working with other parts of the business to surface new opportunities to support growing customer segments.
John Lewis PartnershipUX Lead at JLP Ventures
Feb. 2017 - Aug. 2017London, United KingdomI joined the core product team as UX lead on a new JLP Ventures initiative, adopting a lean approach to take a proposition from discovery to MVP launch in under 6 months.
HactarHead of UX and Design
Nov. 2015 - Aug. 2017London, United KingdomProduct design studio for social good. We applied a lean approach to an underserved sector, and delivered products and services to help our clients maximise their impact.
Kognitiv CorporationDesign Director
Apr. 2014 - Apr. 2015London, United KingdomAfter its acquisition of my startup IAVRA, I was brought in as interim director to lead the UX, research and creative teams to deliver a new, combined product offering.
Brilliant Basics "bb"Senior Product Designer
Sep. 2013 - Dec. 2013London, United KingdomI joined high profile and fast paced project driving the evolution of HSBC local and global banking apps, and the design systems unifying them.
IAVRA (acquired in 2014)Co-founder, Product Director
Nov. 2010 - Jul. 2014London, United KingdomIAVRA was a unique B2B marketplace giving the travel trade the tools to efficiently and reliably source holiday rentals from the most reputable property managers around the world. I co-founded the company in 2010, and drove the product strategy, UX, design and brand from the ground up, right through to the company’s acquisition in 2014.
FreelanceFreelance
Jul. 2010 - Sep. 2013LondonI worked with Saatchi & Saatchi and many other agencies on projects large and small, across Telecoms, Arts, Entertainment, and Not-for-profit sectors
Big GroupDesign Lead
Mar. 2007 - Mar. 2010London, United KingdomI led design projects right across the media spectrum from live events such as Fashion Rocks and The Brit Awards to high profile platforms and integrated campaigns for MasterCard, Cadbury, Trident, and RBS.
UBS Investment BankDesigner
Mar. 2005 - Mar. 2007London, United Kingdom
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