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Work Background
23andMeSocial Media Manager
May. 2023 - Nov. 2024content and strategy @23andMe Led the successful launch of 23andMe's TikTok presence, pioneering the company's short-form video strategy and achieving significant engagement.
Crafted and implemented robust social content strategies across multiple platforms, driving increased brand awareness and audience engagement.
Oversaw the monthly social media content calendar, ensuring timely and cohesive delivery of brand messaging.
Collaborated cross-functionally to seamlessly integrate product launches, promotions, and broader brand initiatives into organic social media campaigns.
Managed external graphic designers and agencies to produce compelling visual content aligned with brand guidelines and campaign objectives.
Partnered with internal design teams to initiate creative processes and develop detailed briefs for each post or template.
Orchestrated content approval processes, navigating legal, regulatory, product, and medical reviews to ensure compliance and quality standards.
Supervised a team of coordinators, optimizing performance through training, support, evaluations, and adherence to project timelines and brand standards.
23andMeSocial Media Associate
Jul. 2022 - May. 2023everything tiktok related @23andme
SkylightSocial Media & Influencer Manager
Jan. 2022 - Jun. 2022Drove consistent growth of the company's TikTok account, achieving a sustained 23% monthly growth rate over nine months.
Effectively managed six-figure annual budgets to secure high-quality influencer and creator content, directly contributing to increased sales across all social media platforms.
Produced compelling short-form video content on TikTok, resulting in a notable 37% sales increase.
Established strategic partnerships with individual creators and agencies, negotiating successful paid collaborations to elevate brand visibility and engagement.
Collaborated closely with the marketing team to optimize social media campaigns, leading to a significant 50% increase in overall sales across Instagram, Facebook, YouTube, and TikTok platforms.
SkylightSocial Media & Influencer Coordinator
Aug. 2021 - Jan. 2022
type:A brandsSocial Media and Community Manager
Sep. 2019 - Jun. 2020Santa Monica, California-Analyzed data to strategically schedule content for maximum reach and engagement
-Recruited and managed influencers; negotiated contracts to maximize influencer ROI
-Prepared copy for social media and email marketing with SEO in focus
-Creatively allocated a $5000 per quarter influencer and creative content budget to best maximize social media reach, content creation, and sales conversions
-Curated creative and engaging content for multiple platforms including Instagram, Instagram stories, Facebook, Pinterest, YouTube and outlined the brand social media strategy, influencer marketing strategy, email strategy, brand partnerships strategy
-Engaged with all comments, direct messages, story replies, and tagged photos Results from first 2 months:
- 23.3% followers growth rate on Instagram
- Increased Instagram engagement from 0.21% to 0.7% in six weeks
Four SigmaticSocial Media Coordinator
Apr. 2019 - Jul. 2019Greater Los Angeles AreaMaking drinking mushrooms a thing since 2012 Executed daily postings on the Instagram feed + Instagram Stories with appropriate swipe up links, polls, question boxes, and other engaging stickers in order to jumpstart and maintain an 11% growth rate over a 4 month time period
Curated content, wrote copy, and planned editorial content for Instagram, Facebook, and Twitter, increasing engagement per post by 5%
Worked with external recipe developers and influencers to produce engaging content for social media, website, paid advertisements, and promotional material
Budgeted $9500 per month for social media ads, influencer content (including sponsored posts branded stories, and paid giveaways), recipe development, and photography
Doubled the amount of active and on-brand influencers and managed influencer relationships in order to grow the brand account through paid posts and organic testimonials, which expanded reach by 84% and impressions by 24%
Further FoodSocial Media Contractor
Jan. 2019 - Apr. 2019Further Food is a 100% women-owned and operated functional food and food-based supplement company which operates the leading online platform for food-based health solutions. Further Food products are inspired by the collective wisdom of our community of health experts, doctors, and health heroes.
Ranson House 34 CampaignSocial Media Specialist
Jun. 2018 - Nov. 2018Stillwater, OK
Oklahoma State University Alumni AssociationCoordinator of Social Media
Sep. 2017 - Dec. 2018Stillwater, OKThe core purpose and goal of the Oklahoma State University Alumni Association is to "engage alumni, students, and friends to experience lifelong connections to the Alumni Association, Cowboy Family and Oklahoma State University." Bridged generational gaps to ensure that 200k+ alumni are well connected and well informed regarding Oklahoma State University and Stillwater, Oklahoma
Hosted webinars as a part of the "Social Cowboys" program, which aimed to assist smaller branches of Oklahoma State with social and digital media strategy
Managed Twitter, Facebook, Instagram, Snapchat, and LinkedIn for both the OSU Alumni Association and the OSU Student Alumni Association
Created content (pictures, videos, graphics, gifs, illustrations) for digital accounts, including mobile apps and emails, optimized across multiple platforms
Worked with Mobile App support to develop content for Orange Connections and Cowboy Legend apps on iOS and Android
Managed Facebook pages for the majority of OSU's 100 nationwide alumni chapters
FreelanceIndependent Consultant
Jul. 2017 - May. 2023Greater Los Angeles AreaCollaborated with small business owners, local non-profits, political campaigns, and event planning services to create and execute innovative social and digital media strategies.
Successfully managed multiple client accounts and social media platforms, spanning industries such as consumer product goods, personal coaching, and B2B programs.
Designed and produced compelling promotional materials, including graphics, photography, videography, and informational copy for both social channels and print media.
Produced and published engaging weekly podcast episodes and YouTube vlogs, driving audience growth and engagement.
Sourced and collaborated with Brand Ambassadors and Brand Affiliates to leverage marketing and partnership opportunities, including the development of paid media strategies.
Imagine Media ConsultingSocial Media Intern
Mar. 2017 - Jul. 2017Atlanta, Georgia -Creative writing for social media platforms as well as the Imagine Media Blog
-Creative Team Assistance: Photo shoot inspiration research, model sourcing, location scouting, prop sourcing and organization, overall assistance on shoot -Account Team Assistance: Sourcing content for the copywriter on staff, meeting with account reps to bounce ideas and carry them out through the strategy, live posting on social sites, administrative duties, shadowing each account rep on partner meetings
-Digital Team Assistance: Providing support to our Digital Media Coordinator by tracking partner growth, analyzing reports and providing creative ideas
-Occasional graphic design and video projects as needed -Attend and contribute during creative and administrative weekly meetings
Lasser Productions Independent Contractor
Feb. 2017 - Jul. 2017Greater Atlanta Area-Catalog all USA Swimming events with Wazee Digital
-Use Microsoft Excel to organize video drives and all content on them dating back to 2010 Summer Nationals
Carolina NewsReporter
Aug. 2016 - Dec. 2016-Reporter and Anchor for Carolina News, the Capstone Semester within the School of Journalism at USC
-Produce live news casts every day at 4:00
-Work all positions in the news room, including director, producer, and more.
MSNBCRunner/Productions Assistant
Feb. 2016 - Feb. 2016Columbia, SC-Assisted with several live productions throughout the day while MSNBC covered the SC Primaries
-Filled any position needed to ensure a smooth, high quality show
-Greeted and managed guests upon arrival to the set
Gamecock ProductionsProduction Assistant Intern
Aug. 2015 - Oct. 2016Columbia, South Carolina Area-Film, log, edit, and produce videos for all athletic teams at the University of South Carolina
-Operate cameras, microphones, and editing software
-Work together with other GP team members to create the most innovative and exciting videos
BP Skinner ClothiersSocial Media Manager
Sep. 2014 - Jun. 2016Columbia, South Carolina Area-Assist with custom suit orders
-Keep files, inventories, and customer information
-Designed handouts, invitations, and fliers using Pages application -Beginning in January 2016 I became the sole social media manager for the store. I manage Instagram, Twitter, and Facebook.
The Odyssey OnlineContributing Writer
Jul. 2014 - Sep. 2015University of South Carolina-Wrote new and original articles every week that went along with themes such as self, scene, sports, and fashion
-Several articles have gone viral online
-Articles have been acknowledged by city-wide public officials
104.7 The FishSummer Intern
May. 2014 - Aug. 2014Greater Atlanta Area-Promoted the brand of the radio station by working several events around the Atlanta area, including concerts, festivals, minor league baseball games, and partner events with other companies in Atlanta, for example, Six Flags Over Georgia
-Maintained the booth providing excellent customer service to listeners
Her Campus MediaContributing Writer
Apr. 2014 - Dec. 2014University of South Carolina-Write weekly articles on topics such as lifestyle, news, and events
-Work with social media and publicity team to promote Her Campus around campus
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