brands and emotions GmbHStrategist & Senior Social Media Manager
Jan. 2021 - Jan. 2022Hamburg / München, Deutschland*Amazon Music DE*
Social Media Strategy & Content Creation
1. Strategic development, localization and implementation of holistic social media campaigns such as #WomensHistoryMonth, #PRIDE, #TalkBlack and #AllHandsOnDeck
2. Project management for the development of new proactive formats and templates. Including live formats such as #NewcomerOfTheWeek #PizzaChat with Larissa Riess, as well as new templates for recurring content series.
3. Development of a new strategic Tone Of Voice and community management guides for Amazon Music's social media channels in Germany.
4. Development of a strategy for Instagram Reels and TikTok.
5. Supporting the client in setting up new reporting and monitoring structures for EU5 markets (DE, IT, FR, ES, UK).
6. Data analysis and creation of various reports including monthly and quarterly reports to the Amazon Music US teams.
7. Onboarding of new team members for Germany, Spain, Italy and the UK. *b&e green*
Consulting Organizational Development