RAWFounder – RAWsoaps (2022 – Present)
Mar. 2022Greece-Developed and produced handmade natural soaps
-Managed brand development, marketing, and product positioning
-Secured features in Vanity Fair & Glamour UK, building brand credibility
-Gained hands-on experience in business operations, customer engagement, and sales During my studies, I sought practical experience beyond the academic setting, which led me to launch RAWsoaps, a small natural skincare brand. My goal was not to become an expert but to learn by doing—understanding product formulation, branding, and marketing firsthand. Starting a business during COVID-19 as an undergraduate was a challenge, but it also became a valuable learning experience. Through trial and error, I navigated product development, marketing strategies, and brand positioning. My efforts led to RAWsoaps being featured in top-tier magazines like Vanity Fair and Glamour UK.