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Work Background
Bristol Myers SquibbSenior Customer Experience Manager
Apr. 2021 - Jun. 2024Munich, Bavaria, GermanyResponsible for setting up and successfully implementing the Customer Engagement Strategy in the area of Immunology (Gastroenterology and Multiple Sclerosis). Deeply involved in several other cross functional projects in the company related to customer centricity and digital marketing.
Autonomous Intelligent Driving GmbHMarketing & Communication Manager
Sep. 2018 - Dec. 2020Munich, Bavaria, GermanyAID was the Center of Excellence within the VW Group for the development of a Level 4 Self-Driving System for urban environments. During three exciting years we brought together around 300 of the world’s top software, robotics, AI and automotive talents from 47 different countries to build a future where autonomous driving is embraced by humans. The technology tested on the streets of Munich was an important step towards improving life in urban environments for millions of people. I feel proud having helped the company achieve a high awareness in the autonomous driving global landscape and as an top Employer branding based on a very unique culture of creativity, passion, craftsmanship and consideration. Jun 2020 AID was integrated in Argo AI, a company based in Pittsburgh (US) with shared ownership between Ford and VW.
RocheDigital Innovation Manager
May. 2016 - Jul. 2018Grenzach-WhylenDigital Innovation Manager for the new, exciting areas of Cancer Targeted Therapy and Cancer Immuntherapy. Responsible for all digital communication and promotional campaign within the restricted medical target groups. Part of the Multi-Channel Team, bringing to life the new Roche HCP Portal as well as other transversal projects within the German afilliate.
'Freelance'Digital Marketing & Social Media Specialist
Nov. 2014 - Apr. 2016Lisbon Area, PortugalWith over 20 years working in the digital marketing business, I embraced during this sabbatical period several new challenges as a digital marketing freelancer. I also traveled in Asia for a period of 2 months, discovering India, Vietnam and Myanmar.
Central de Cervejas e BebidasNew Media & Digital Marketing Manager
Apr. 2011 - Oct. 2014Vialonga, LisboaResponsible for all digital communication of all brands within Sociedade Central de Cervejas e Bebidas (Heineken Group), namely market leader mainstream beer SAGRES, market leader premium beer HEINEKEN, market leader water LUSO and international brands DESPERADOS and GUINNESS. I coordinated and supervised different digital agencies, placing the defined strategies in work through all the brand communication platforms, namely corporate and brand websites, Social Media, mobile and interactive tools. Designated local Heineken digital champion ("Digital Rockstar"), I had also the challenge to increase digital awareness among the SCC structure, not only through the practical implementation of the global strategies, but also to force the inclusion of "out-of-the-box" digital brand activations in the yearly Marketing Plans. The introduction of QR Codes in all packaging and communication of Sagres (the first Portuguese beer to do this) and the development of exclusive content for this platform is one example of my actions. Another examples are the new Sagres.TV platform or the Heineken StarClub Loyalty Platform, which changed dramatically the relationship between brand and consumers, or the first digital campaign aimed exclusively at women during the Euro with great national and international media coverage, the disclosure of exclusive partnerships with content providers like Time Out or Blitz, the harmonization and re-qualification of all existing databases, the continuous growth of number of fans and interaction rate throughout all Facebook brand profiles, the optimization of digital advertising campaigns, the definition of yearly KPIs, these were all tasks and achievements within my working sphere.
ATIVISM - DINÂMICAS GLOBAIS DE COMUNICAÇÃO, S.A.Project Manager / New Business
Jan. 2008 - Jan. 2011Lisbon, PortugalSenior Account and Multimedia Project Manager at Outbox^ativism - Multimedia & Digital Environments, a full service agency specialized in web and interactive environments. Also responsible for the Lab (I&D) area and New Business.
Ativism is the leading portuguese events agency and an organic system of over 10 agencies co-working in all Branding and Communication areas.
Videomorphose-VJing & Live VisualsVJ & Visual Artist
Dec. 2002 - Dec. 2012Lisbon Area, PortugalPersonal project as a visual video artist. I did mainly VJ at nightclubs, corporate events and festivals. Also member of the Atomic Tour Project, a live-performance band that integrated visuals with cinema and electronic music and other smaller projects with DJs.
Co-producer of the Numero-Projecta Festival in 2006 and 2007 in Lisboa, I was responsible for coordinating the whole design and digital communication of the venue, with special focus on the VJing program, which, among oher things, gathered for the first time in Portugal more than 60 national and foreign VJs, promoting cross-cultural workshops and live performances.
Netamorphose - Design & Interactive CommunicationFounder and CEO
Jan. 1998 - Dec. 2007Lisboa e Região, PortugalResponsible for the management of this webdesign micro-agency.
Responsible for all the Client Accounting, Supervision, NewBusiness.
Responsible for the corporate communication.
Several times awarded - Grande Prémio Utilizadores SAPO (Carlsberg Project), Prémios Especiais Festival Publicidade Língua Portuguesa (microsites).
Emirec ConsultingSenior Account / New-Business
Jan. 1995 - Dec. 1997Lisbon Area, PortugalSenior PR Account for IT companies like Hewlett-Packard, IBM, Internet Service Provider Telepac (PT Group), PriceWaterHouseCoopers and Amway. Also deeply envolved in the first editions of Super Bock Super Rock music festival.
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