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Sounding Board, Inc.Sr. Creative Director
Aug. 2024 - Mar. 2025United StatesLeadership development SaaS startup — grew from $1M seed to $30M+, 154 employees, Fortune 500 clients. - Elevated the creative function into a strategic growth driver, increasing conversion rates and brand recognition.
- Built and led a high-performing creative team, improving go-to-market speed and internal alignment.
- Integrated AI tools to streamline workflows and scale content production by 30%+.
- Directed high-stakes brand storytelling during fundraising, product launches, and enterprise GTM efforts.
- Partnered directly with C-level to align brand strategy with revenue and product goals.
Sounding Board, IncCreative Director - Marketing
Aug. 2020 - Aug. 2024Orange County, California, United States- Led all brand, marketing, and product creative — from website to campaigns to motion.
- Managed a multi-disciplinary team of designers and writers through hypergrowth.
- Integrated SEO and PPC into web strategy, increasing lead generation and MQLs.
- Produced high-quality video content and ran the company’s YouTube channel. Collaborated with cross-functional teams to deliver impactful sales and product collateral.
Kingsbridge TechnologiesDirector of Marketing (Consultant)
Oct. 2017 - Jan. 2020Irvine, CAKingsbridge Technologies (http://www.kb.technology) is a business analytics company that focuses on corporate growth through visibility and efficiency gained by understanding device, document, process, and user data. Kingsbridge Technologies is a global provider of consulting, print management, data management, and business process management services to several fortune 500 companies.
BioGenome Therapeutics Director Marketing Communications & Shareholder
Dec. 2016 - Jan. 2024Newport Beach, CaliforniaLed marketing operations within a start-up organization that created a cutting-edge cancer protocol (C.A.R.E. Radioimmunotherapy) that has a demonstrated background in protecting patients from both short and long-term side effects related to cancer treatments. Built strategic partnerships with both internal and external stakeholders, devised long-term marketing plans, and executed change management initiatives. - Attained over $5MM in start-up capital by creating fundraising campaigns, oversaw both digital and print marketing channels, and ensured marketing strategies aligned with brand standards
- Consistently met both MQL and SQL targets relating to field marketing and event marketing campaigns in addition to building effective teams focused on market intelligence, creative, and content - Developed and implemented brand content, completed copy editing functions, and utilized a variety of technical tools, resulting in greater efficiency - Act as a Shareholder and member of the Board of Directors (2016-2024)
IQ Logic, LLCDirector of Marketing / Corporate Communications (Consultant)
May. 2016 - Dec. 2017Irvine, CaliforniaIQ Logic, a global business analytics company, has successfully provided device management solutions for enterprise level companies. We have delivered significant cost savings and measurable productivity gains to our clients. We utilize advanced data analytics that focuses on five levels within your organization: device, user, document, process and service. Each offers a different type of analysis, and builds on the previous levels to offer progressively more sophisticated insights. IQ Logic uses the data gathered from your organization to structure your people and devices to achieve maximum cost savings and productivity. At a more granular level, IQ Logic utilizes our proprietary analytics software IQConnect, that gives companies real-time information about their device ecosystem. This includes actionable data such as device locations, health, billing and usage trends, which can identify potential cost savings, security implications, and potential for process automation or optimization. Device procurement is a function of our discovery process that uses past data to assess the correct device mix, lease / purchase cost, and output needs that will provide for your production needs. For more information please visit our website at www.iq-logic.com which has detailed information about the benefits of our analytics solutions as well as more detail about IQConnect data analytics software at iq-logic.com/iqconnect-business-analytics-tool/
ELEVENTENOwner
Jan. 2016 - Apr. 2019Orange County, California Area• Led marketing and graphic design initiatives for tech industry clients, specializing in logo design and UI/UX.
• Managed RFPs, provided sales support, and coached executive team members for successful marketing plans.
• Closed a contract with Spring Board, a tech company offering executive coaching services to clients like Intuit.
Lotus Innovations, LLCSenior Art Director
Sep. 2014 - Dec. 2016Irvine, CaliforniaPrivate equity firm investing in and scaling SaaS companies affiliated with SAP, IBM, and Xerox. - Led creative across multiple portfolio companies, from branding to UI/UX to GTM materials.
- Designed SaaS platforms and sales enablement tools used in successful company exits.
- Played a key role in valuation growth to $65M through brand and design strategy.
- Developed marketing systems to align creative with revenue generation.
- Worked directly with tech partners to develop co-branded campaigns and content.
Axiom Graphic Design StudiosOwner / Designer
Sep. 2004 - Sep. 2014San Clemente, CaliforniaOwned and managed a successful graphic design and web development consulting company that centered on leading large-scale projects, supporting clients throughout the strategy development process, and identifying client design requirements/timelines. Increased client revenue to over $25MM and managed accounts with key clients within the medical, entertainment, retail, technology, and education industries. ➢Created content that has been printed on over 1MM production pieces, oversaw the RFP/bidding process within a competitive industry, and worked effectively with marketing teams, key executive teams, and suppliers
Wellington Signs & GraphicsLarge Format Graphic Artist
Jan. 2002 - Jan. 2005
Verizon Digital Media ServicesWeb Designer
Jan. 2001 - Jan. 2002
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