Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
AcxiomVP, Tech & Data Solutions, RMN & Commerce Networks, Data Monetization Consulting
Sep. 2025Provide end to end support from a technical product/platform and data standpoint for Acxiom/IPG's 1P Data Monetization Product.
KINESSOVice President of Platforms - Retail Media Networks
Oct. 2023 - Sep. 2025New York, United States• Developed a standardized RMN platform where planning, activation, performance and analytics RMN teams can access tools that cut their workstreams by up to 50%. o Part of the development of the RMN platform includes consistently researching current technologies and audience data platforms that will enhance the tools and data within the platform.
• Created and managed Data Clean Rooms within AWS, GCP and Snowflake used supercharge our clients’ ability to create comprehensive analyses (e.g. full funnel, optimal frequency, attribution, overlap) and enhance audience onboarding. o For a large retail client, I was able to develop a solution plan using a Snowflake DCR with 3 data contributors which I ran a LAL model and activate on resulting in a 20% improvement in conversions within the campaign that used this audience.
KinessoVice President, Global Reporting Solutions
Sep. 2020 - Apr. 2023United States• Successfully established Reporting & Analytics offering, globally. Increasing client adoption, revenue, internal & external satisfaction (NPS) and reducing team attrition. o Bottom-line impact: $4M in billings growth in 2 years, achieved 15% operating margin, establishment of 2 incremental, client billable disciplines (Website & Martech, Data Governance).
• From “Us vs Them” to “One Team”: Cross-functional team development effort across multiple locations with video chats, clear roles & responsibilities, communication guidelines, and knowledge sharing
• Hired, developed, and retained talent with expectation matrix, learning plans, pyramid writing skills, and mentoring system.
• From manual data collection & cleansing to automated data solutions I customized data pukes to integrated on-going decision consulting as well as improved data process with systematic tagging, upgraded ad-tech stack and highly automated ETL, and dynamic client dashboards.
KinessoDirector, Audience & Business Insights
Sep. 2016 - Sep. 2020San Francisco Bay Area• Queried and analyzed audience data across various DSP platforms using a combination of SQL, R and Python. o Highlight: On the Amazon Prime Video account I was able to identify a group of consumers segments were being underutilized but were skewing higher across all categories, my recommendation to move more budget into these segments improved conversion for the campaign by 30%.
• Provided support through consultation and technical project/product management to the Amazon Data Science team with their quarterly MMM efforts. o Developed a process and Data Management tool that cut the data processing time by 75%.
UbisoftSenior Manager, Marketing Analytics
Nov. 2014 - Sep. 2016San Francisco, CaliforniaManaged the Marketing Analytics and Data Science teams in presenting strategic, data-driven, customer-level marketing performance insights and optimization recommendations to senior leadership to drive scale in sales attributable to marketing channels. ● Identified sales attribution for a new game title appeared inaccurate, directed Data Science team to test hypothesis that seasonality was skewing results which uncovered that 15% of sales could be attributable to paid digital channels ● Designed data and reporting framework and managed engineering team to develop and deploy framework, resulting in up to 30% time savings for the measurement teams
Eleven, Inc.Director of Analytics
Oct. 2012 - Nov. 2014San Francisco, California, United StatesDirected the Analytics team to produce and present impactful data-driven strategic insights and recommendations to clients that drove significant increases in ROI. Developed end-to-end taxonomy, tagging and reporting structure. ● Designed and implemented end-to-end taxonomy, tagging and reporting structure for A/B test used to optimize creative performance for large airline client which resulted in 10% increase in engagement
UM WorldwideDecision Science (Analytics) Senior Manager
Sep. 2010 - Oct. 2012Established and managed Analytics team that serviced the Fiat Chrysler client from the ground up. Additionally, developed and implemented taxonomy, tagging and reporting structure used as the foundation to drive increased conversions and engagements.
o Developed and implemented forecasting tool leveraged by both analytics and strategy teams to set campaign KPI's and benchmarks across all brands, audience groups and tactics yielding highly accurate ROI estimations allowing teams to successfully recommend for budget increases for specific campaigns
UM WorldwideDecision Science (Analytics) Manager
Sep. 2010 - Oct. 2012San Francisco, California, United StatesEstablished and managed Analytics team that serviced the Fiat Chrysler client from the ground up. Additionally, developed and implemented taxonomy, tagging and reporting structure used as the foundation to drive increased conversions and engagements.
o Developed and implemented forecasting tool leveraged by both analytics and strategy teams to set campaign KPI's and benchmarks across all brands, audience groups and tactics yielding highly accurate ROI estimations allowing teams to successfully recommend for budget increases for specific campaigns
Goodby Silverstein & PartnersAnalytics Manager
Jul. 2009 - Aug. 2010San Francisco, California, United StatesManaged Analytics team and the implementation of taxonomy, tagging and reporting structure. Presented insights and recommendations to senior management and strategy leads.
ZenithSenior Analyst
May. 2007 - Jun. 2009San Francisco, California, United StatesConducted in-depth analyses of campaign and consumer data to identify target audiences and derive actionable insights for senior management.
The Rush Group, LLCAnalyst
Oct. 2005 - May. 2007San Francisco, California, United States
Worker's Compensation Bureau of CaliforniaActuarial Assistant (Risk Analyst)
Nov. 2002 - Aug. 2005San Francisco, California, United States
Intch is a Professional Networking App for the Future of WorkSee more people like Rel on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1787199 people
22
Data Entry
16
Senior Pricing Analyst @ Saia Inc.
20
Operations Manager @ Global Limousine of WNY
521946 people
15
Freelancer
17
Assistant manager
15
Operations and project manager