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Work Background
ErewhonVice President of Brand & Marketing
Nov. 2022Los Angeles, California, United StatesErewhon is an independent, family-owned Certified Organic Retailer and Certified B Corp with 10 store locations throughout Southern California. Since 1968, Erewhon has been committed to providing organic foods and products to the communities they serve. Included in this commitment is keeping abreast of market innovations, supporting local farmers and brands, and protecting the environment. Recognized for its uncompromising quality standards and customer service, Erewhon provides an experience unlike any other for its loyal and passionate shoppers. In this role, I was responsible for establishing a new marketing department, including the implementation of cross functional systems and processes across several departments. I managed the brand identity, and spearheaded the brand strategy across all digital marketing assets, press relations and the overall customer experience online, offline and on site.
Creators Guild of AmericaCo-Founder & Head of Brand
Aug. 2022Los Angeles, California, United StatesThe Creators Guild of America is a 501(c)(6) non-profit organization that is dedicated to protecting and promoting the creative and financial interests of digital creators.
Ghost Media Inc.Vice President of Strategy & Partner
Sep. 2012 - Nov. 2022Beverly HillsDuring my 10+ years at Los Angeles’ first digital marketing agency, I helped pioneer and build the framework for social media, influencer relations and talent management as we know it today for a diverse and prestigious client portfolio: Culinary Excellence and Hospitality: Collaborated with industry leaders such as Wolfgang Puck Catering, Patina Restaurant Group, sbe, Adam Perry Lang, Ippudo (Panda Express), La Brea Bakery, Trinchero Wines and more. Event and Entertainment Giants: Worked with Warner Bros. Events, The Emmy's, The Oscar's, and House of Blues, showcasing expertise in high-profile event management. Luxury Hotels and Resorts: Managed projects for elite hospitality clients including Ritz Laguna Beach, Pasea Hotel, Hilton Garden Inn, Highgate Hotel Group, and Courtyard Marriott. Global Reach: Extended services to international clients like the City of Hong Kong, demonstrating global market penetration. Health and Lifestyle Brands: Engaged with health-conscious and lifestyle brands such as Kreation, Veggie Grill, Smile Direct Club, and Pantene Sports and Finance: Collaborated with iconic entities like the Los Angeles Lakers and Dave.com, enhancing brand visibility in sports and digital platforms. Innovative Consumer Brands: Worked with forward-thinking companies like Not Your Mother's, American Express, Uber and Who What Wear Pantene Pro-V, etc.
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