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Work Background
Single Grain | Start GrowingCreative Strategist
Jul. 2024• Thoroughly audit and analyze prospects' ad libraries, ad performance, competitors' ads and profiles, and relevant industry trends to gain valuable insights into each client's landscape and articulate proposed strategies. • Conduct creative kickoff calls with clients after a project has signed, collaborating with the paid media team and the client to understand their vision, goals, requirements, and expectations of the creative relationships.
• Educate clients on the strategic rationale behind creative decisions and recommendations, fostering client understanding and buy-in. • Create project briefs to send to the creative team for creative execution. • Align with paid ads managers on when to refresh creative and potential upsell opportunities. • Internally review and approve creative deliverables for client workstreams, handling all feedback, from briefing to delivery
Collaborate closely with the delivery team to understand what's working in platform and iterate.
Thirty Three Threads Marketing Coordinator
Apr. 2024 - Aug. 2024Vista, California, United States• Support wholesale co-marketing for key accounts, domestic and international.
• Lead event planning and execution for all assigned tradeshows. Manage logistics and be central hub for details including travel, product, shipping, and product return.
• Support dealer events, pop up shops and Sip & Shops for key accounts, wholesale and international.
• Develop, build and oversee wholesale marketing campaigns, providing logistical and strategic support.
prAnaWholesale Marketing Specialist
Nov. 2023 - Mar. 2024Carlsbad, California, United States• Support the development and distribution of all POP, dealer signage, wholesale events, MDF
expenditures, and windows for dealers
• Coordinate and execute plans for tradeshows, store events, and gym/studio events ensuring a
superb brand experience: (signage, marketing materials, and general VM)
• Partner with International sales team and distributors to develop and execute on marketing
MDF plans that drive sales and increase brand awareness in targeted international markets
Main Event DigitalSocial Strategist
Oct. 2022 - Mar. 2024• Strategically manage and optimize social media accounts for a diverse portfolio of clients, meticulously analyzing KPIs and campaign performance.
• Formulate and execute innovative strategies to cultivate distinct brand voices, effectively engaging target audiences and driving elevated levels of engagement.
• Craft compelling marketing copies for social media and email campaigns, employing advanced keyword techniques to foster customer engagement.
• Create eye-catching and cohesive visual assets for print advertisements, brochures, and other promotional materials, enhancing brand recognition and market presence.
AirspaceOperations Specialist
Jan. 2022 - Oct. 20225909 Sea Otter Pl, Carlsbad CA 92010• Employed cutting-edge tracking systems and state-of-the-art technology to vigilantly observe the progress of shipments, promptly addressing any possible complications or delays.
• Scrutinized data and crafted strategies to enhance operational effectiveness.
• Directed the orchestration of transportation logistics, fine-tuning routes, and timetables to align with stringent deadlines and meet customer demands.
• Functioned as a primary liaison for customers, delivering timely notifications on the status of shipments and promptly resolving any inquiries or issues.
White Mountain AgencyMarketing Intern
May. 2020 - Jul. 2020Los Angeles, California, United States• Assisted in the development and execution of marketing strategies for music artists and events, contributing to the growth and visibility of the agency's clients.
• Conducted market research, analyzed industry trends, and prepared reports to help identify target audiences and opportunities for promotional campaigns.
• Worked closely with clients and artists to understand their unique branding and marketing needs, ensuring a tailored and effective approach.
Freelance (Self employed)Social Media Coordinator
Apr. 2018 - Jan. 2020Los Angeles, California, United States• Spearheaded the conceptualization, development, and operational oversight of social media brand initiatives for entertainment clients with a collective following of over 100k.
• Assumed responsibility for the daily management of multi-platform social media accounts, including Instagram, Twitter, Facebook, and Snapchat.
University of Southern CaliforniaStudent Ambassador for University Events
Aug. 2017 - Nov. 2019Los Angeles, CA• Exemplified the University of Southern California's institutional values through consistent professionalism and representation.
• Cultivated meaningful correspondence with high-profile donors, fostering strong relationships and enhancing the university's reputation.
• Orchestrated prominent university events under the auspices of the university president, showcasing meticulous organizational skills.
Freelance (Self employed)Private Voice & Guitar Teacher
Oct. 2015 - Mar. 2016Temecula, California, United States• Designed and implemented a tailored music curriculum for students aged 12-15, focusing on fundamental music theory, guitar techniques, and vocal skills.
• Conducted regular progress assessments, provided constructive feedback, and communicated with parents to track and enhance student development.
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