Lindsey Horvitz - Marketing and Communications Leader, WNET New York Public Media

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Work Background

The WNET GroupDirector, Content Marketing

Mar. 2023Remote/NY•Manage growing data and outcome driven remote team of Content Marketing professionals responsible for creating and executing strategic multiplatform marketing and communications campaigns for national PBS and digital programming, ALL ARTS, Kids’ Media and Education games, brand launches, Television Critics Association (TCA) press tour and additional. •Provide strategic and tactical input on paid, owned and earned media as well as B2B station relations; write new project proposals; develop spokesperson talking points and crisis communications plans; and approve all press releases and marketing collateral. •Collaborate with department leaders across the enterprise on major company-wide tentpole priorities by setting KPIs, developing CTAs, creating communications platforms, leading meetings and developing reporting. •Manage and create annual and project budgets. •Hire and manage external marketing, public relations and influencer agencies.

The WNET GroupAssociate Director, Audience Engagement

May. 2022 - Apr. 2023Remote/NY•planned, lead and implemented multiplatform strategic communications and marketing campaigns for broadcast (TV and radio) and digital national PBS content as well as other corporate initiatives. •Managed 6-person team of Audience Engagement specialists with approvals on press kits, engagement and advertising plans and quarterly reports. • Built trusted relationships with production teams and senior executives by communicating the details of promotional plans and preparing and helping them navigate media opportunities. •Wrote budgets and proposals for new projects and managed existing project budgets

The WNET GroupInstitutional Marketing Lead

Feb. 2022 - May. 2022

WNET New York Public MediaSenior Specialist, Institutional Marketing & Engagement

Jul. 2017 - Feb. 2022New York, New York, United States•Shaped and managed the rebrand of the institution, by crafting a new messaging platform and leading a cross-functional team while prioritizing corporate goals, including fundraising and reputation management. •Transformed the traditional public relations department into an audience engagement powerhouse that integrated paid social media, media relations, influencer marketing and advertising, bringing in new audiences and amplifying awareness. •Broke down internal silos through a first-of-its-kind engagement planning process resulting in greater collaboration and efficiency. •Placed key performance indicators for the first time on all marketing activities to track success and coalesce teams to meet goals. •Planned, lead and implemented conversation and community-building multiplatform communications and marketing campaigns for award-winning programming, including PBS’ “Amanpour and Company,” and other corporate initiatives. •Partnered with on-air talent and senior executives by preparing and helping them navigate media opportunities, live events and social media takeovers. •Uncovered and cultivated close relationships with media, thought leaders, influencers and partners to continually elevate the organization and its programming. •Optimized all marketing and communications with thorough reporting, resulting in key learnings and identifying new strategic partners to aid in amplification. •Boosted Facebook community from zero to 20,000 in three weeks through paid and organic marketing tactics. •Identified target audiences and guide content creation for organic and paid social media campaigns.

WNET New York Public MediaPublicist

Oct. 2013 - Jul. 2017New York, New York, United States•Grew publicity for brands by conceiving, developing, and creating blog posts, pitch letters, press kits, talking points, and all communications collateral for advertising, marketing, and digital entities. •Galvanized filmmakers, producers, agencies, media partners, sponsors, influencers, and executives to elevate projects and initiatives. •Developed strategic institutional marketing and communication plan for the entire organization and unearthed new media outlets and promotional opportunities that increased exposure for programs. •Ensured that all promotion distributed by outside partners was on brand and strategy to keep messaging consistent. •Hired, managed, and mentored temporary and permanent staff, enabling them to excel in their roles and get promoted. •Pitched major media outlets resulting in coverage in such places as The New York Times, The Huffington Post, Vulture, Deadline and Hollywood Reporter.

WNET New York Public MediaJunior Publicist

Jul. 2012 - Oct. 2013New York, New York, United States•Supported senior publicity staff including pitching, servicing video clips, as well as monitoring and reporting on press placement for acclaimed PBS series including “American Masters,” “Great Performances” and “Nature.” •Set up dozens of interviews with talent and producers for important media outlets and coordinated. •Coordinated corporate communications for placement in trade publications.

Thirteen/WNET New York Public MediaCommunications Coordinator

Sep. 2010 - Jul. 2012New York, New York, United States•Led logistics for the crucial Television Critics Association Press Tour. •Upgraded and developed new digital pressroom for THIRTEEN, liaising with several national PBS teams. •Researched new media outlets and promotional opportunities coordinating updated database of contacts. •Created clip reports for program stakeholder and the executive team.

The Creative CoalitionIntern

Jun. 2010 - Aug. 2010

WGBHNOVA Promotions Intern

Oct. 2009 - May. 2010

Boston Athletic AssociationCommunication Intern

Sep. 2009 - Dec. 2009

WLIW21Communications and Marketing Intern

Jun. 2009 - Aug. 2009Greater New York City Area