Grace Akintokun

Retention Manager @DIASTER EMERGENCY COMMITTEE

ITCall CenterProject ManagerCustomer Support RepresentativeDot digitalUnited KingdomData Entry AssociateData Entry SpecialistData EntryProject CoordinatorAdministrative AssistantAssistantGrowth HackerEmail Marketing ManagerMarketingCustomer Success ManagerSales & BizDev

Results-driven marketing professional with 16+ years of experience in customer development, product development and customer journey management. Proven track record in driving engagement, increasing revenue, and optimising retention strategies through data-driven insights, loyalty program development and personalised communication. Skilled in segmentation, behavioural analytics, and implementing targeted retention projects that enhance customer lifetime value. At Diabetes UK, I managed a £3.6M annual income and a £6.4K expense budget, maintaining overall income through targeted retention initiatives. My strategic leadership in product diversification resulted in a 20% year-on-year increase in online income revenue. By using audience-led insights, I increased customer engagement and reduced attrition by 5% within the first three months. The development program for existing audiences fostered strong loyalty, with 15% engaged for over five years. I excel in mentoring and leading teams, fostering collaboration, and aligning cross-functional efforts to achieve business goals. Skilled in project management, stakeholder engagement, and ensuring compliance with fundraising and GDPR regulations. Passionate about delivering impactful customer experiences and driving long-term loyalty.

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