VistaprintSenior SEO Specialist: Content
May. 2015 - Jul. 2017Waltham, MA• Conceptualized and launched a comprehensive small business resource center that established Vistaprint as a thought leader while expanding organic visibility for key product categories.
• Developed actionable KPI reporting frameworks that tied content performance directly to business objectives, enabling data-driven optimization decisions.
• Conducted extensive keyword research and market analysis that informed product development teams about emerging customer needs and competitive opportunities.
• Fostered cross-functional collaboration between marketing, product, and development teams, breaking down silos to ensure cohesive implementation of SEO initiatives.
• Implemented Agile methodology for content projects, increasing team efficiency and improving responsiveness to market changes and algorithm updates.
• Created content strategy playbooks that were adopted company-wide, establishing consistent SEO best practices across multiple departments and teams.
• Led content SEO audits that identified critical improvement opportunities, resulting in substantial gains in organic traffic to high-value conversion pages.