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Work Background
Razor Rank, LLCDirector of Content SEO
Aug. 2022 - Feb. 2025Remote• Spearheaded the establishment of a dedicated SEO content program division, designing and creating scalable workflows that increased production and reduced time from ideation to execution.
• Developed and executed a framework for journalistic-style content that increased client expert visibility, resulting in higher engagement metrics and improved E-E-A-T signals.
• Pioneered AI implementation across content operations that reduced research time significantly and increased writer productivity greatly while maintaining the brand voice clients expected.
• Led cross-functional initiatives between SEO, content, and web development teams.
• Assisted the sales team with audits and demonstrated content strategy excellence.
IMPACTDirector of SEO
Apr. 2021 - Aug. 2022Remote• Led all organic search strategy and execution for IMPACT.
• Developed and implemented an AI-enhanced content workflow system that reduced production time.
• Collaborated with web development teams to address technical SEO barriers
• Worked alongside website strategists and trainers to integrate "They Ask You Answer" inbound marketing principles into SEO strategies for key clients.
• Regularly hosted training sessions for clients and team members and recorded a video series on technical SEO for the content marketer for IMPACT Plus subscribers.
Sandbox SEODirector of Content
Apr. 2020 - Sep. 2021Brooklyn, New York, United States• Kevin worked with a team of SEOs and UX experts to help brands of every size create content programs that drive traffic and create qualified leads.
SwappaSEO Manager
Jan. 2020 - Jan. 2021Brooklyn• Led organic search strategy for Swappa's human-centric ecommerce marketplace, directly managing all SEO initiatives and a dedicated content team of three writers.
• Developed and executed a content calendar focused on high-value product information and in-depth category guides that expanded Swappa's topical authority in the secondary device market.
• Created weekly performance reporting frameworks that tracked organic traffic growth, position changes, and conversions, providing actionable insights to the executive team.
• Collaborated with development teams to address technical SEO barriers, prioritizing improvements that had the greatest impact on site performance and user experience.
Namecheap, IncSenior SEO Manager: Content
Jul. 2017 - Jul. 2019Greater New York City Area• Led a remote team of four content specialists creating strategic content across multiple product lines, establishing Namecheap as an authority in domains and web services.
• Developed comprehensive content silos and a resource center that addressed customer pain points, substantially increasing organic visibility for key product terms.
• Implemented a data-driven content strategy that aligned with user search behavior, resulting in improved engagement metrics and conversion rates across product pages.
• Created detailed weekly performance reports connecting content initiatives directly to product sales, providing clear ROI metrics to executive leadership.
• Collaborated with product managers to identify customer search patterns, contributing valuable market intelligence that informed new product development.
• Established content guidelines and brand voice documentation that ensured consistency across multiple product categories and writer teams.
• Conducted regular content audits to identify optimization opportunities, leading to significant improvements in existing content performance.
VistaprintSenior SEO Specialist: Content
May. 2015 - Jul. 2017Waltham, MA• Conceptualized and launched a comprehensive small business resource center that established Vistaprint as a thought leader while expanding organic visibility for key product categories.
• Developed actionable KPI reporting frameworks that tied content performance directly to business objectives, enabling data-driven optimization decisions.
• Conducted extensive keyword research and market analysis that informed product development teams about emerging customer needs and competitive opportunities.
• Fostered cross-functional collaboration between marketing, product, and development teams, breaking down silos to ensure cohesive implementation of SEO initiatives.
• Implemented Agile methodology for content projects, increasing team efficiency and improving responsiveness to market changes and algorithm updates.
• Created content strategy playbooks that were adopted company-wide, establishing consistent SEO best practices across multiple departments and teams.
• Led content SEO audits that identified critical improvement opportunities, resulting in substantial gains in organic traffic to high-value conversion pages.
Dealix Corporation, an ADP CompanySEO Program Manager (Contract)
Oct. 2014 - Feb. 2015Cambridge, MA• Performed technical and content site audits for UsedCars.com, to help Dealix (now CDK Dealer Services) evaluate their deficiencies on this valuable web property. • Worked closely with bicoastal engineering and design teams to create, deploy and modify content to capture search traffic the site was missing.
• Greatly increased organic search traffic over his contract period without extensive overhauls to the existing site while establishing best practices for SEO, social media and future content development.
Townsquare MediaFreelance Writer
Jan. 2011 - Dec. 2014New York City, New YorkKevin wrote comic strips, reviews, essays, and conducted interviews for Comics Alliance on an ad-hoc basis. This articles generated a high level of engagement and consistently drive traffic to the now-defunct site to this day.
SearchPeersFreelance Digital Marketing & SEO Consultant
Nov. 2007 - Jan. 2022• For over a decade, Kevin helped businesses of all sizes get the most from search engine traffic with high-quality, intent-driven content and SEO-focused site structures. In addition to search engine marketing and site development, Kevin created print and email marketing assets.
• Searchpeers clients included: UltimateBet and Absolute Poker; Bovada and Bodog Poker and Casinos; Heywire Business; FEI Theaters; Boston Photo Rental; Positive Living Solutions and Data Devices International.
Agreeable ComicsComic Book Writer and Editor
Jan. 2007 - Jan. 2015Kevin has made comics and webcomics in a variety of genres and has written for publishers like BOOM! Studios (Regular Show; Adventure Time) and Monkeybrain Comics (Wander: Olive Hopkins And The Ninth Kingdom).
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