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Work Background
Stern AdvertisingEVP, Operations and Strategy
Jan. 2022 - Jan. 2024Cleveland, Ohio, United StatesThis award-winning agency re-recruited me back to refine and lead marketing and operations strategy and oversee seven departments. I developed strategic marketing plans for high-profile regional clients and brands such as Rogers & Hollands fine jewelry and the 5-star Cleveland Museum of Art. • Significantly improved agency profit margins by fostering a culture of experimentation and implementing cross-functional collaboration initiatives
• Spearheaded digital transformation – introduced AI to optimize performance marketing – drove 21% avg. increase in campaign metrics and generated 15% incremental revenue from existing clients
• Led successful marketing automation and streamlined remaining marketing workflows; this increased near agency-wide efficiency by 43%
VMLY&R COMMERCEVP, Account Services
Jan. 2021 - Jan. 2022Cleveland, Ohio, United StatesAt this high-profile business unit of a $14B multinational corporation, I led development and direction of a core portfolio with 8 account directors and a cross-functional marketing team of 21.
I was the day-to-day lead across VMLY&R's Nestlé portfolio, where I headed an amazing team to deliver strategic, commerce focused work for the portfolio's many brands. I also served in effect as content director with Bush's Beans, leading a highly talented combined team of VML and Bush's Beans marketers. • Managed seamless operations through M&A and post-acquisition integration
• Improved client agency satisfaction scores by fine-tuning existing marketing strategy / operations
• Grew Nestlé USA account by presenting more advanced technology and commerce solutions
• Launched multichannel campaigns for Nestlé brands with top retail partners (Walmart, Target, Albertsons)
The Adcom GroupSenior Director of Account Planning
Jan. 2019 - Jan. 2021Cleveland/Akron, Ohio AreaI co-led Adcom’s Strategy and Planning department, where we focused on providing clients with cultural and brand insights that helped inform their marketing initiatives and internal teams with the strategy work and briefs needed to deliver exceptional campaigns. · Helped create Adcom’s Brand Health App, an application that allows organizations to understand their awareness, sentiment, and salience in the marketplace over time
· Created a new briefing process for large creative campaigns
· Revamped legacy strategy offerings to make them more affordable and valuable to our clients
· Worked with partners to develop a market sizing offering for clients Clients Included: Cleveland Clinic, Legacy Health, Lubrizol, SBFE, Ridgid, Key Bank, Cardinal Commerce, Giant Eagle, Get Go, ACCO, Viega, Great Lakes Brewery
Stern AdvertisingVP, Group Account Director
Jan. 2018 - Jan. 2019Cleveland/Akron, Ohio AreaI was responsible for leading Stern’s largest account, Signet Jewelers. I got to manage a team of talented account executives, project managers, creatives and producers that created phenomenal work for our clients. · Coordinated advertising campaigns, working directly with executive level clients
· Partnered with Signet on both quantitative and qualitative research products
· Branded and launched multiple products across Signet’s portfolio
· Helped evolve the Kay and Jared brands through strategic brand and digital marketing initiatives
· Quarterbacked multi-agency initiatives across Signet’s portfolio Clients Included: Signet Jewelers - Kay Jewelers, Zales, Jared the Galleria of Jewelry; McDonalds
Stern AdvertisingAccount Director
Jan. 2015 - Jan. 2018Cleveland/Akron, Ohio AreaI was responsible for leading the Kay Jewelers and Jared the Galleria of Jewelers accounts where I focused on providing omnichannel marketing and advertising solutions that increase brand relevancy and drive traffic. My team was responsible for strategy and creative for all media touch points including television, radio, digital, in-store and print.
DonerBrand Leader (Account Supervisor)
Jan. 2014 - Jan. 2015cleveland/akron, ohio areaI was responsible for managing senior client relationships and facilitating brand initiatives by bringing forward innovative marketing solutions. I have worked on 360° integrated campaigns, digital advertising initiatives, traditional television commercials, radio spots, print campaigns and point-of-purchase projects with some phenomenal clients. I was fortunate enough to manage a team of brilliant account executives and work with several great creative, digital and strategic teams. Clients Include: Sherwin-Williams - Kryon, Dutch Boy, Pratt & Lambert, Conco, Purdy; Bristol Myers Squibb; Cleveland Vibrator; Hollywood Foods
DonerSenior Project Manager (Senior Account Executive)
Jan. 2013 - Jan. 2014cleveland/akron, ohio areaAs a senior project manager I was the day-to-day contact for clients. I developed and tracked projects from forecast through execution. I wrote creative briefs and partnered with strategic planners, creatives and production managers to ensure that we provided clients with smart, engaging marketing campaigns. It was my job to ensure that all projects stayed true to their respective brand guidelines. I was also responsible for managing and training the junior project managers on my accounts.
DonerProject Manager (Account Executive)
Jan. 2011 - Jan. 2013Cleveland/Akron, Ohio AreaI started my career at Doner as a project manager. It was my job to act as the day-to-day contact for several clients. I wrote briefs, led work starts and managed projects throughout all phases of their life cycle. I was responsible for managing status reports, developing competitive reports and managing billing activities.
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