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Work Background
Edm2 MarketingMarketing Strategist
Jan. 2019São Paulo Area, BrazilI help companies improve their communication and marketing efforts by:
Setting specific marketing goals, KPI and ROAS
Designing and implement marketing strategies aligned with business targets
Analyze sales and marketing metrics
Forecast market trends and help them take action in the right time
Research market to identify new business opportunities
Generate innovative ideas to promote our brand and our products
Address advertising needs with 3rd party suppliers and partners
Ensure brand consistency through all marketing channels
Use customer feedback to ensure client satisfaction
Liaise with internal teams and ensure brand consistency
Establish a strong, long-term web presence
SEBRAEExternal Consultant
Apr. 2018São Paulo, BrazilConsultant for small and medium retailers. I help entrepreneurs grow their business with marketing strategy.
Inpower Eletrônicos e Informática Head of Marketing & Channel Sales
Nov. 2017 - Jan. 2019São Paulo Area, BrazilMarketing Planning
- Marketing Strategist for B2B/B2C Markets
- Channel Development Manager
- Inside Sales
Edm2 MarketingMarketing Manager
Jun. 2016São Paulo Area, BrazilSince I joined Edm2 as a Sales Manager my passion has always been to develop market plans for many clients. Now one of my key responsibilities is to plan, and lead digital and offline marketing plans for all clients, focus on cost reduction and campaign effectiveness.
Edm2 MarketingSales Manager
Sep. 2013 - Dec. 2016São Paulo Area, BrazilDevelop process for lead conversion, manage directly sales force, sales representantives and partner channels. Provide support for clients. Manage internal and external sales teams.
IBMBusiness Analyst
Jan. 2010 - Sep. 2013New York City Metropolitan AreaAs business analyst for IBM my role in the project is to support the technical team and business, analyze data & needs and provide support for the marketing team and channel specialists, and project management to deploy chat communication and other marketing platforms to different IBM internal branches SWG, STG, GB and GTS to improve online commerce, sales and customer experience - World Wide technical support for Asia Pacific, Europe & Middle East, Africa, Latin America and North America
SimulassãoMarketing Coordinator
Dec. 2007 - Feb. 2010Marketing Lead/ Graphic Designer
I worked as a marketing lead for a woman apparel store chain, my role was to develop fashion catalogues and fashion events, all communication analysis with advertising agencies, online and offline campaigns, email marketing, e-commerce, marketing startegies, financial controller, visual merchandising for all 50 stores, website consultant, marketing/technology consultant.
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